INDUSTRIAL VISIT REPORT

ENDOC LIFECARE PVT. LTD.

RAJKOT
GUJARAT (INDIA)
A REPORT SUBMITTED TO,
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
IN PARTIAL FULFILLMENT FOR THE DGREE OF
BACHELOR OF SCIENCE
IN
CHEMISTRY
UNDER THE SUPERVISION OF
PROF. CHINTAN SOMAIYA
ENROLLMENT NO: 2017006252

DEPARTMENT OF CHEMISTRY
S.S.SHREE DHARMAJIVANDASJI INST. OF I.T.
JUNAGADH-362001
Department of Chemistry
Shastri Swami Shree Dharmajivandasji
Institute of Information Technology-Junagadh
 CERTIFICATE

This is certify the Project Report on the

Industrial visit to___________________________________ is

submitted by________________________________________to the

Shastri Swami Shree Dharmajivandasji Institute of I.T.-

Junagadh, affiliated to the Bhakta Kavi Narsinh Mehta

University,Junagadh in partial fulfillment of the

requirement for the completion of the degree of Bachelor

of Science in Chemistry for the academic year 2019-2020.

Internal Guide Principal/Director

College Seal

Examined by: 1) _____________ 2) _____________

Date:

Page | 2
 PREFACE

It is well known that for making a fine chemist apart from through
books and theory knowledge but also practical knowledge required.
This project gives information about medicine, which is useful to
human life to prevent from diseases which is produced by, “ENDOC
LIFECARE PVT. LTD.” The aim of this project is to acquire the
knowledge about industries and their working system.

Page | 3
 ACKNOWLEDGMENT

This project is complete success by many supporting peoples, who

attached with me in my life, so I want to thanks all of that.
I am greatly I am thankful to my college principal Rajesh Bharad
and Director RushikeshSwami helped in arranges the company visit.
Thankful to my guide Prof. Chintan Somaiya for his keen interest,
valuable guidance and suggestions, constant encouragement.
I also thanks to other supporting staff members Mr.Prasant Vyas
Prof. Chirag Patel.
My college S.S. Shree Dharmajivandasji Inst. Of I.T., professors
and co-operation of the management of “ENDOC LIFE CARE PVT.
LTD.”
I am very thankful to “ENDOC LIFECARE” for industrial training
and all over the staff member who contribute industrial performance.

Place: Junagadh Krutik Chovatiya

Date: / /

Page | 4
 Serial Chapter Name Page
No. No.
Chapter-1 Introduction 1

Chapter-2 General Information 2

2.1 Company Introduction 3
2.2 History And Development 5
2.3 Organization Chart 6
2.4 Location of The Unit 7

Chapter-3 Production Department 9

3.1 Manufacture Introduction 10
3.2 Product Portfolio
3.2 Organization Structure 11
3.3 Raw Material 12
3.4 Machine 16
3.5 17
3.6 Quality Control 18

Chapter-4 Marketing Department 20

4.1 Marketing Introduction 21
4.2 Organization Structure 22

Page | 5
 4.3 Marketing Segment 23
4.4 Pricing Policy 24
4.5 Advertising And Sales Promotion 25

Serial Chapter Name Page

No. No.
4.6 Market Research 26
4.7 Competitors 27

Chapter-5 Research and Development

5.1 Human Resource Introduction
5.2 Organization Structure
5.3 Employee motivation
5.4 Promotion and Transfer
5.5 Facility for Employee
5.6 Grievance handling system
5.7 Training and development
5.8 Recruitment and Selection
5.9 Selection

Chapter-6 Finance Department

6.1 Introduction
6.2 Organization Structure
6.3 Conclusion

Page | 6
 CHAPTER: 1
INTRODUCTION

Everyone said “knowledge is power” but I like to say that “applied

knowledge is power”. There is vast difference between theoatrical
knowledge and practical knowledge. So, to get the practical knowledge I
am doing this project on the Pharmaceutical industry named:-

ENDOC LIFECARE PVT. LTD.

Industry is backbone of nation. The term of industry refers to the part of

business activates which concerns itself with raising productivity
processing etc. India want industrialization and it’s all states also try the
best for the same way. Indian government is encouraging to develop the
many small scale industries. So, “ENDOC LIFCARE PVT. LTD.” is
also one of such industry which is located in Rajkot.

Page | 7
 CHAPTER: 2

GENARAL
INFORMATION

Page | 8
 COMPANY INTRODUCTION

India is first developing nation. In this development, Gujarat

State proved that it’s big contribution. This dream comes true
only due to leaders of Gujarat State. The Gujarat government has
taken steps in the direction of industrial unit development,
concessions, benefits and incentives, monetary as well as non-
monetary offered to attract the industries and various schemes,
implementation of industrial policies.

Page | 9
 In the Gujarat state as well as in all over India, pharmaceutical
business is very well develop. In our daily life we are all uses
medicine to prevent our body form the diseases. In the
Pharmaceutical industries there are many development and
research are done day by day. Many analytical instruments and
computers are develop for the pharmaceutical industries.

Medicine are mainly in Anti-septic, Anti-allergic, Analgesic,

Anti-bacterial, Fungal infection, viral infection etc.

Endoc Lifecare Pvt. Ltd. the leading manufacturers &

suppliers of Bulk Drugs. It is established in year 2001 is approved
by GMP and also have ISO 9001-2008(BVQI) certification since
last seven years.

Page | 10
 HISTORIES AND DEVELOPMENT

The promoters of the proposed project have formed a partnership

firm under the name and style M/S.ENDOC LIFECARE PVT.
LTD. This is registered under partnership act.

The firm is proposed to launch an expansion to manufacture the

bulk drugs and intermediates. The promoters have selected Shper-
Veraval industrial area, at Shaper of for the project, and acquired
a plot or land admeasuring 14163 sq. Meters, for the expansion of
business.

Endoc Lifecare is ISO 9001:2008 and GMP

Certified organization. It is giving quality standards of product
range. This industry make sure that all the drugs and
intermediates are made as per the international standards. Before
the processing stage takes place, the raw material is tested in
company laboratory. This industry use advanced machines and
technologies to ensure range. All the stages of processing take
place under the quality analysts. They test the finished range on
some well-defined parameters to ensure safe and reliable usage.
Some of these parameters include the following:
 Composition
 pH value
 Shelf life

Page | 11
 ISO 9001: 2008
CAERTIFICATE

G.M.P.
GOOD
MANUFACTURING
PRACTICES
CERTIFICATE

Page | 12
 ORGANISATION CHART

DIRECTOR
B.O.D.

PRODUCTION MARKETING FINANCE REASEARCH

DEPARTMENT DEPARTMENT DEPARTMENT DEPARTMENT

PRODUCTION PERSONNEL MARKETING DEVELOPMENT

MANAGER MANAGER MANAGER MANAGER

SALES R&D
CHEMIST EMPLOYEE
EXECUTIVE MANAGER

QUALITYCONTROL
MANAGER

SUPERVISIOR
EMPLOYEE

Page | 13
 LOCATION OF THE UNIT

The location of the project is at shapar-veraval industrial area,

plot no. 4 to 7, B/H saurastra paper board mill, at shapar, Dis-
Rajkot, Gujarat, India. The veraval-shapar industrial area is very
well developed. The industrial area having all the facility like
water, electricity, telephone, transportation, internet, C.C. road
etc.
Veraval-Shapar industrial area is near to Rajkot city, which is
at the distance of 16 to 18 km. This industry is located in such
place form where the all types of transportation are easily
available. So, it is consider as a good location for this company.

Page | 14
 PARTNERS OF ENDOC LIFECARE

Managing Director
• Er. L.D. Patel

Director
• Dr. Suresh Patel
• Vipin Patel

Page | 15
 CHAPTER: 3

PRODUCTION
DEPARTMENT

Page | 16
 MANUFACTURE INTRODUCTION

Manufacturing is the use of machines, tools and labor to produced

goods for use or sale. The term may refer to rang of human
activity, from handicraft to high tech, but is most commonly
applied to industrial production, in which raw materials are
transformed into finished product on a large scale.

The manufacture sector is closely connected with chemical

processes, raw material, engineering and industrial design. In the
same way ENDOC LIFECARE PVT. LTD. Is producing the
no. of products and intermediates.

Page | 17
 A team of professionals comprising of Doctorates, Post
Graduates, Chemical Engineers and chemists who are technically
skilled and experienced backs it. Involving Directors, Engineers
& Doctorates, and This Company has started commercial
production in year 2003 and has so far produce all the batches
with a Zero rejection as of now, this industry is largest
manufacturer of Ornidazole in India. This industry
maintaining In-house tight specification if our product doesn't not
appear in any pharmacopeia. This industry maintain individual
Impurity level of less than 0.1% in pharma product .Base of
Endoc Lifecare pvt. Ltd. is Quality, fulfillment of commitments
and competitive rate. All necessary equipment’s like HPLC, GC,
UV, IR.

Page | 18
ORGANIZATION STRUCTURE

DIRECTOR

PRODUCTION
MANAGER

EXECUTIVE OR
ASSISTANT

SUPERVISIOR

EMPLOYEE

Page | 19
 RAW MATERIAL

The basic Raw Material(s) required for manufacturing products are

available from Gujarat. M/S. ENDOC LIFECARE PVT. LTD. Can
directly purchase these basic Raw Material directly from Manufacturers.
The Raw Material product also be purchased from the local Wholesale
dealers.

Page | 20
 INSTRUMENTS

 HPLC (High Performance Liquid Chromatography)

 High Performance Liquid Chromatography (HPLC) is a form of

column chromatography that pumps a sample mixture or
analytic in a solvent (known as the mobile phase) at high
pressure through a column with chromatographic packing
material (stationary phase).

Page | 21
 UPLC (Ultra Performance Liquid Chromatography)

 Ultra Performance Liquid Chromatography (UPLC) is a

relatively new technique giving new possibilities in liquid
chromatography, especially concerning decrease of time and
solvent consumption. UPLC chromatographic system is
designed in a special way to withstand high system back-
pressures.

Page | 22
 Gas Chromatography

 Gas chromatography (GC) is a common type

of chromatography used in analytical
chemistry for separating and analyzing compounds that can
be vaporized without decomposition. Typical uses of GC
include testing the purity of a particular substance, or separating
the different components of a mixture (the relative amounts of
such components can also be determined). In some situations,
GC may help in identifying a compound. In preparative
chromatography, GC can be used to prepare pure compounds
from a mixture.

Page | 23
 UV (Ultra Violet) Spectroscopy

 Ultraviolet–visible spectroscopy or ultraviolet-visible

spectrophotometry refers to absorption spectroscopy or
reflectance spectroscopy in the ultraviolet-visible spectral
region. This means it uses light in the visible and adjacent (near-
UV and near-infrared ) ranges.

Page | 24
 IR ( Infrared ) Spectroscopy

 Infrared spectroscopy (IR spectroscopy or Vibrational

Spectroscopy) involves the interaction of infrared radiation
with matter. It covers a range of techniques, mostly based
on absorption spectroscopy. As with all spectroscopic
techniques, it can be used to identify and study chemicals. For a
given sample which may be solid, liquid, or gaseous, the method
or technique of infrared spectroscopy uses an instrument called
an infrared spectrometer.

Page | 25
 QUALITY CONTROL

In the type of competitive world it is very much necessary to control the

quality of the product. If there is fluctuation in the quality then in the same
way there will be change in demand and customers also. If the once the
quality of the product will become low then the faith of the customers also
will be loosed.

So today the very important to make quality product.

Endoc Lifecare have Q.C. (quality control) Laboratory in the industry. So,
after the batch complete. The sample is go to the Q.C. Laboratory. The
sample is tested by the chemist and the help of many instruments &
manual methods like HPLC (High Performance Liquid Chromatography), GC
(Gas Chromatography), UV (Ultra Violet), IR (Infrared), Paper
Chromatography etc.

Page | 26
 PRODUCT PORTFOLIO

Endoc Lifecare Pvt. Ltd. supplying of Bulk Drugs and

Intermediates. The range of drugs they are widely acclaimed for
its longer shelf life, safe usage, reliability and accurate
composition. Entire range is processed using quality ingredients
sourced from reliable vendors. The ingredients are strictly tested
in our laboratories for effective results. The drugs are processed
under the vigilance of our chemical engineers, who hold vast
knowledge of the domain. Further, reliable range of intermediates
that are widely used to make drugs and chemicals. Endoc Lifecare
product range is inclusive of:

 Ornidazole
 Fluconazole USP
 Tizanidine Hydrochloride
 Fluxetine Hydrochloride

Page | 27
 ABOUT THE PRODUCT

 Ornidazole

 Structure:

 Uses & Treatment :

 ORNIDAZOLE contains the active ingredient.

 ORNIDAZOLE is used to treat people who have certain types of
vaginal, urinary tract and intestinal infections, or some specific
infections that are in the body. These infections may be caused by
anaerobic bacteria (bacteria that do not use oxygen) or amoeba.
 ORNIDAZOLE is also used to guard against the possibility of these
types of infections during surgery.
 ORNIDAZOLE belongs to a group of medicines called
antiprotozoals. These medicines work by targeting the bacteria
or amoeba in human body, and killing them.

Page | 28
 Fluconazole

 Structure:

 Uses & Treatment:

 Fluconazole is used for treating vaginal, oral, and esophageal fungal

infections caused by Candida.
 Fluconazole also may be effective in treating urinary tract
infections, peritonitis, pneumonia and disseminated infections
caused by Candida.
 Fluconazole used for treating cryptococcal meningitis,
and prevention of Candida infections in patients treated
with chemotherapy or radiation after bone marrow
transplantation.

Page | 29
 Tizanidine Hydrochloride

 Structure:

 Uses & Treatment:

 This medication is used to treat muscle spasms caused by certain

conditions (such as multiple sclerosis, spinal cord injury). It
works by helping to relax the muscles.
 Tizanidine is a short-acting muscle relaxer. It works by blocking
nerve impulses (pain sensations) that are sent to your brain.
 Tizanidine is used to treat spasticity by temporarily relaxing muscle
tone.
 Tizanidine may also be used for purposes other than those
listed in this medication guide.

Page | 30
 Fluxetine Hydrochloride

 Structure:

 Uses & Treatment:

 Fluoxetine, also known by trade names Prozac and Sarafem among

others, is an antidepressant of the selective serotonin reuptake
inhibitor (SSRI) class. It is used for the treatment of major
depressive disorder, obsessive–compulsive disorder (OCD),
bulimia nervosa, panic disorder, and premenstrual dysphoric
disorder.
 It is thought to positively affect communication between nerve cells
in the central nervous system and restore chemical balance in the
brain.
 Fluoxetine is used to treat major depressive disorder, bulimia
nervosa (an eating disorder) obsessive-compulsive
disorder, panic disorder, and premenstrual dysphoric disorder
(PMDD).

Page | 31
 CHEPTER: 4

MARKETING
DEPARTMENT

Page | 32
 MARKETING INTRODUCTION

Marketing is the process which creates, communicates, delivers the value

to the customer, and maintains the relationship technique, business
communication, and business development. It is an integrated process
though which companies build strong customer relationship and create
value for their customers and for themselves.

Marketing is used to identify the customer, satisfy the customer, and keep
the customer. With the customer as the focus of it activities, marketing
management is one of the major components of business management.
Marketing evolved to meet the stasis in developing new markets caused
by mature markets and overcapacities in the last 2-3 centuries.

Page | 33
ORGANISATION STRUCTURE

MARKETING MANAGER

ADVERTISING MANAGER

SALES MANAGER

DEALERS

CUSTOMERS

Page | 34
 MARKET SEGMENT

Market segmentation pertains to the division of a market of consumers

into persons with similar need and wants. For instance, Kellogg’s cereals,
frostiest are marketed to children. Crunchy Nut Cornflakes are marketed
to two distinct groups of persons, both with similar needs, traits, and
wants.

Market segmentation allows for a better allocation of a firm’s finite

resources. A firm only possesses a certain amount of resources.
Accordingly, it must choice in servicing specific groups of consumers. In
this way, the diversified tastes of contemporary western consumers can
be served better. With growing diversity in the tastes of modern
consumers, firm are taking note of the benefit of servicing a multiplicity
of new markets.

The Endoc lifecare driving the market in to three segments, viz.

 The government public segment,

 The government segment,

 The contractor segment.

Market segmentation can be defined in terms of the STP acronym,

meaning segment, target and position.

Page | 35
 PRICING POLICY

Pricing strategies for products encompass three main ways to improve

profits. These are that the business owner can cut cost or sell more, or find
more profits with a better pricing strategy. In the downturn of 2008-11,
and since, when costs are likely already at their lowest and sales are hard
to find, adopting a better pricing strategy is a key option to stay viable.

Merely raising prices is not always the answer, especially in a poor

economy. Too many businesses have been lost because they priced
themselves out of the marketplace. On the other hand, too many business
and sales staff leave “money on the table”. One strategy does not fit all,
so adopting a pricing strategy is a learning curve when studying the needs
and behaviors of customers and clients.

In the Endoc lifecare the pricing policy is based upon the quality of the
product. The firm calculate the cost of producing the product and adds on
a percentage to that price to give the selling price. This firm only sell
powder form of the product.

Page | 36
 ADVERTISEMENT AND SALES PROMOTION

Advertising is a form of communication used to encourage or persuade

and audience to continue or take some new action. Most commonly, the
desired result is Do drive consumer behavior with respect to a commercial
offering, although political and ideological advertising is also common.

The purpose of advertising may also be to reassure employees or

shareholders that a company is viable or successful. Advertising messages
are usually paid for by sponsors and viewed via various traditional media;
including mass media such as newspaper, magazines, television
commercial, radio advertisement, outdoor advertising or direct mail; or
new media such as websites and text messages.

Page | 37
 MARKET RESEARCH

Marketing research involves conducting research to support marketing

activities, and the statistical interpretation of data into information. This
information is then used by managers to plan marketing activities, gauge
the nature of a firm’s marketing environment and attain information from
suppliers.

Marketing researchers use statistical method such as quantitative research,

qualitative research, hypothesis tests, Chi squared tests linear regression,
correlations, frequency distributions, Poisson distributions, binomial
distributions, etc. to interpret their finding and convert data into
information.

The marketing research process spans a number of stages, including the

definition of a problem, development of a research plan, collection and
interpretation of data and disseminating information formally in the form
of a report. The task of marketing research is to provide management with
relevant, accurate, reliable, valid and current information.

Page | 38
 COMPETITORS

Competitor analysis in marketing and strategic management is an

assessment of the strengths and weakness of current and potential
competitors. This analysis provides both an offensive and defensive
strategic context to identify opportunities and threats. Profiling coalesces
all of the relevant sources of competitor analysis into one framework in
the support of efficient and effective strategy formulation,
implementation, monitoring and adjustment.

The Endoc lifecare has to face the cut through competition in the market,
because this world is full of the competition. To survive in the market the
special stratege is made best in market.

The mainly Competitors Are:

 Vincit Life Science Pvt. Ltd.

 Keshavpriya Chemicals & Pharmaceuticals
 Dwarkesh Pharmaceuticals
 Nexus Lifecare Pvt. Ltd.

Page | 39
 CHAPTER:-5

RESERCH
&
DEVELOPMENT

Page | 40
 HUMAN RESOURCE INTRODUCTION

Human resource is a term used to describe the individuals who make up

the workforce of an organization, although is also applied in labor
economics to, for example, business sectors or even whole nations, human
resource refer to a function within an organization charged with the
overall responsibility for implement of individuals.

This Firm have a team of dedicated and talented professionals, who

support us in all our business operations. With their continuous efforts,
they have been able to maintain it’s remarkable position in the market. All
professionals work in close cooperation with each other so as to ensure
fluent business operations. Firm’s professionals hold thorough knowledge
of the domain, which enables us to deliver a reliable range of drugs and
intermediates. Endoc Lifecare team comprises:

 Doctorates
 Chemical Engineers
 Post Graduates
 Chemists
 Professors
 Quality analysts

Page | 41
 ORGANIZATION STRUCTURE

The Paradigm of Mass Production as a Dynamic

System of Reinforcing Factors

New
Production

Long product Mass Production

Development Cycle Process

Law Cost
Long Product Life
Consistent Quality
Cycle
Standerd product

Homogeneous
Stable Demand
market

Page | 42
 EMPLOYEE MOTIVATION

Employee may be more motivated if they understand the primary aim of

your business. Ask question to establish how clear they are about your
company’s principle, priorities and mission.

If the employee are motivated them they will work willingly and there
will be “INCREASE IN PRODUCTION AND PROFITABILITY”.
Due to this the development of workers as well as the development of the
whole organization will be made. So, the motivation for employee is very
necessary in the organization to “REDUCE LABOURTURNOVER”.

MOTIVATION CAN BE THE TYPE OF

 MONETERY INCENTIVES
 NON MONETARY INCETIVES
 BONUS
 MEDICAL FACILITY
 EDUCATION FACILITY
 PENSION

Page | 43
 PROMOTION AND TRANSFER

PROMOTION:
Promotion means transferring the employee from one position to another
with interview in the salary and responsibility. The worker gets the
promotion on the basis of there ability, skill, know ledge.
In the Endoc lifecare the promotion is given by the effect and
achievement. Their salary responsibility also increase with the promotion.
Promotion and transfers provide employee with the opportunity to
develop their skilld and talent, which can contribute to career growth and
advancement.

TRANSFER:
Transfer means shifting of employee from one position to another position
without increase in salary and responsibility.

The method of Endoc lifecare for transfer is when any employee is not
working properly on one position then he is transferred to another
position. Due to this the border of worker will reduce and they fell
comfortable. Development is available to assist in focusing an employee’s
job search to maximize his or her chances for success and to help the
employee prepare for interviews.

Page | 44
 FACILITY FOR EMPLOYEE

There are mainly following facility is provided to the employee.

 Education facility
 Leave facility
 Canteen facility
 Heavy duty allowances
 Medical facility
 Night allowances

Page | 45
 GRIEVANCE HANDLING SYSTEM

o This system is followed by each and every organization to

solve the problems of there employee. In the firm there are
many chances of dispute, or any problem related to production.
So, it is very necessary to solve such problem.

o In the Endoc lifecare the grievane is solved by the manager

when any employee appeal for the first time it will be handled
by the particular department. But then also if he is not satisfied
with the solution then he will go to the higher authority to solve
his problem.

 In the case when he is not satisfied with first time solution he can go
to the higher authority after the 5 days since practices; and net cost,
in a manner that maximizes, as far as possible, employee motivation,
commitment and productivity.

Page | 46
 SELECTION

Selection means to select the people from the application received At The Right
Time, Right Place, And Right Qualification.

The Method Used By Endoc lifecare To Worker Is As Follow As:-

 Initial screening

 Interview

 Final selection

In the selection of workers the trade union is playing a very important role. The
Endoc lifecare consider the rules and regulation framed by the labor union.

Page | 47
 CHAPTER:-6

FINANCE
DEPARTMENT

Page | 48
INTRODUCTION

Page | 49
ORGANIZATION STRUCTURE

Page | 50
 B.O.D.

FINANCE
MANAGER

ADMINISTRATION LOSTING EXPERT

MANAGER MANAGER MANAGER

CHIEF
ACCOUNT

CLARKE

CONCLUSION

Page | 51
 The plants being a small pharmaceutical plant is immediately
contributing to the profitability of the company. Its main advantage
is the location for production and distribution of the product.

 The location of the project is at Shapar-Veraval At-Shapar, Dist.-

Rajkot which falls under first category hack ward area under Gujarat
state incentives policies. It is developed industrial area having all
industrial facilities like water, electricity, telephone, transportation
etc.

 Veraval-Shapar industrial area is near to Rajkot city, which is at the

distance of 16 to 18 km. This industry is located in such place form
where the all types of transportation are easily available. So, it is
consider as a good location for this company.

 When required here is no doubt about the current assets management of the
unit. It is managed aggressively. The working capital management is not that
much good as concerned to the company. It is all due to the 24x7 support of
the head office in every respect.

Page | 52
Page | 53