Skip to main content

 Hoang Minh Tien (FU HCM)

 Home
 Courses

Search

Page path

 Dashboard / 
 Maketing / 
 Campus Ho Chi Minh / 
 Principles of Marketing - MKT101 / 
 MKT101 - Dư Tiểu Dương / 
 Quizzes / 
 Quiz 2

Question 1
Not yet answered
Marked out of 1.00

Flag question

Question text
Under what circumstances might it be wise for a company to do little or no test marketing?
Select one:
a. when management is not sure of the marketing program
b. when the product has no substitutes and is new in its category
c. when the costs of developing and introducing the product are low
d. when management is not sure of the product
e. when a new product requires a major investment

Question 2
Not yet answered
Marked out of 1.00
 Flag question

Question text
The owners of GrayBerry Gifts have just brainstormed a large number of ideas for adding new
products and services after visiting several buying fairs. The owners will begin the first idea-reducing
stage, called ________, to arrive at a realistic number to adopt.
Select one:
a. concept testing
b. business analysis
c. idea screening
d. idea generation
e. concept development

Question 3
Not yet answered
Marked out of 1.00

Flag question

Question text
A(n) ________ is a name, term, sign, symbol, design, or a combination of these, that identifies the
maker or seller of a product or service.
Select one:
a. co-branding
b. external marketing
c. service
d. internal marketing
e. brand

Question 4
Not yet answered
Marked out of 1.00

Flag question
Question text
When a company identifies the parts of the market it can serve best and most profitably, it is
practicing ________.
Select one:
a. segmenting
b. mass marketing
c. market targeting
d. differentiation
e. adapted marketing

Question 5
Not yet answered
Marked out of 1.00

Flag question

Question text
By studying its less loyal buyers, a company can detect which brands are most ________ its own.
Select one:
a. similar to
b. competitive with
c. used with
d. complementary to
e. overlooked with

Question 6
Not yet answered
Marked out of 1.00

Flag question

Question text
Pendergraff Pet Supplies divides the pet market according to the owners' race, occupation, income,
and family life cycle. What type of segmentation does Pendergraff use?
Select one:
a. behavioral
b. geographic
c. lifestyle
d. psychographic
e. demographic

Question 7
Not yet answered
Marked out of 1.00

Flag question

Question text
What are the two ways that a company can obtain new products?
Select one:
a. line extension and brand management
b. market mix modification and research and development
c. service development and product extension
d. new-product development and acquisition
e. internal development and brand management

Question 8
Not yet answered
Marked out of 1.00

Flag question

Question text
Price is the only element in the marketing mix that produces ________.
Select one:
a. revenue
b. stability
c. outfixed costs
d. variable costs
e. expenses

Question 9
Not yet answered
Marked out of 1.00

Flag question

Question text
Consumer and business marketers use many of the same variables to segment markets. Business
marketers use all of the following EXCEPT ________.
Select one:
a. personal characteristics
b. operating characteristics
c. situational factors
d. purchasing approaches
e. brand personalities

Question 10
Not yet answered
Marked out of 1.00

Flag question

Question text
To differentiate themselves, many companies go beyond offering products and services; they are
also developing and delivering customer ________.
Select one:
a. feedback
b. product lines
c. brands
d. experiences
e. events

Question 11
Not yet answered
Marked out of 1.00

Flag question
Question text
What is a major advantage of product bundle pricing?
Select one:
a. It can promote the sales of products consumers might not otherwise buy.
b. It creates a brand experience for consumers.
c. It offers consumers less value for the money
d. It allows a company to offset the costs of disposing of by-products.
e. It combines the benefits of the other pricing strategies.

Question 12
Not yet answered
Marked out of 1.00

Flag question

Question text
The third level of a product that product planners must consider is a(n) ________ that offers
additional consumer services and benefits.
Select one:
a. augmented product
b. brand extension
c. brand equity
d. image
e. industrial product

Question 13
Not yet answered
Marked out of 1.00

Flag question

Question text
Underpriced products sell very well, but they produce less revenue than they would have if price
were raised to the ________ level.
Select one:
a. perceived
b. price-floor
c. variable
d. demand curve
e. elastic

Question 14
Not yet answered
Marked out of 1.00

Flag question

Question text
Product improvements, product modifications, and original products can all be classified as
________.
Select one:
a. pioneer products
b. new products
c. product extensions
d. test products
e. product strategies

Question 15
Not yet answered
Marked out of 1.00

Flag question

Question text
A firm is using ________ when it charges a high, premium price for a new product with the intention
of reducing the price in the future.
Select one:
a. value pricing
b. market-penetration pricing
c. trial pricing
d. price skimming
e. prestige pricing
Question 16
Not yet answered
Marked out of 1.00

Flag question

Question text
Product costs set a(n) ________ to a product's price.
Select one:
a. experience curve
b. break-even cost
c. ceiling
d. demand curve
e. floor

Question 17
Not yet answered
Marked out of 1.00

Flag question

Question text
Companies involved in deciding which items to include in the base price and which to offer as
options are engaged in ________ pricing.
Select one:
a. by-product
b. captive product
c. skimming
d. product bundle
e. optional product

Question 18
Not yet answered
Marked out of 1.00
 Flag question

Question text
A company sets not a single price, but rather a ________ that covers different items in its line that
change over time as products move through their life cycles.
Select one:
a. pricing loop
b. pricing cycle
c. pricing structure
d. pricing by-product
e. pricing bundle

Question 19
Not yet answered
Marked out of 1.00

Flag question

Question text
________ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to
pricing.
Select one:
a. Customer value-based pricing
b. Variable cost
c. Cost-based pricing
d. Product image
e. Price elasticity

Question 20
Not yet answered
Marked out of 1.00

Flag question
Question text
When a business market segment is large or profitable enough to serve, it is termed ________.
Select one:
a. differentiable
b. actionable
c. accessible
d. substantial
e. measurable

Question 21
Not yet answered
Marked out of 1.00

Flag question

Question text
________ are products and services bought by final consumers for personal consumption. These
include convenience products, shopping products, specialty products, and unsought products.
Select one:
a. Line extensions
b. Services
c. Straight extensions
d. Industrial products
e. Consumer products

Question 22
Not yet answered
Marked out of 1.00

Flag question

Question text
________ are consumer products and services with unique characteristics or brand identification for
which a significant group of buyers is willing to make a special purchase effort.
Select one:
a. Unsought products
b. Shopping products
c. Line extensions
d. Industrial products
e. Specialty products

Question 23
Not yet answered
Marked out of 1.00

Flag question

Question text
Your firm has decided to localize its products and services to meet local market demands. A good
approach to use would be ________ segmentation.
Select one:
a. end-use
b. image
c. geographic
d. benefit
e. customer

Question 24
Not yet answered
Marked out of 1.00

Flag question

Question text
Introducing a new product into the market is called ________.
Select one:
a. experimenting
b. marketing development
c. commercialization
d. new product development
e. test marketing

Question 25
Not yet answered
Marked out of 1.00

Flag question

Question text
Fixed costs ________ as the number of units produced increases.
Select one:
a. decrease
b. remain the same
c. divide in half
d. increase at a diminishing rate
e. increase

Question 26
Not yet answered
Marked out of 1.00

Flag question

Question text
Mach 3 razor blades must be used in the Mach 3 razor. Which type of pricing is being used?
Select one:
a. product bundle pricing
b. optional product pricing
c. product line pricing
d. by-product pricing
e. captive product pricing

Question 27
Not yet answered
Marked out of 1.00

Flag question
Question text
Which of the following conditions would NOT support the use of a market-penetration pricing
strategy?
Select one:
a. The market is highly price sensitive.
b. Production and distribution costs will fall as sales volume increases.
c. There is no difference in products among competitors.
d. A low price would help keep out the competition.
e. The product's quality and image support a high price.

Question 28
Not yet answered
Marked out of 1.00

Flag question

Question text
Paper, pencils, paint, nails, and brooms are examples of ________.
Select one:
a. raw materials
b. supplies
c. capital items
d. specialty products
e. installations

Question 29
Not yet answered
Marked out of 1.00

Flag question

Question text
Which of the following is NOT a potential reason for a new product to fail?
Select one:
a. higher than anticipated costs of product development
b. ineffective advertising
c. a poorly designed product
d. an incorrectly positioned product
e. an underestimated market size

Question 30
Not yet answered
Marked out of 1.00

Flag question

Question text
When McDonald's and other fast food restaurants offer "value menu" items at surprisingly low prices,
they are using ________.
Select one:
a. good-value pricing
b. target profit pricing
c. cost-plus pricing
d. bundling
e. break-even pricing

Finish attempt...
Skip Quiz navigation

Quiz navigation
Question1This pageQuestion2This pageQuestion3This pageQuestion4This pageQuestion5This
pageQuestion6This pageQuestion7This pageQuestion8This pageQuestion9This pageQuestion10This
pageQuestion11This pageQuestion12This pageQuestion13This pageQuestion14This pageQuestion15This
pageQuestion16This pageQuestion17This pageQuestion18This pageQuestion19This pageQuestion20This
pageQuestion21This pageQuestion22This pageQuestion23This pageQuestion24This pageQuestion25This
pageQuestion26This pageQuestion27This pageQuestion28This pageQuestion29This pageQuestion30This
page
Finish attempt ...
Time left 0:49:48

Dream of Innovation.

Quick Links
 About Us
 Terms of use
 FAQ
 Support

Follow Us
 Facebook

Contact
Lô E2a-7, Đường D1 Khu Công nghệ cao, P.Long Thạnh Mỹ, Q.9, TP.Hồ Chí Minh
Phone: 02873005585
 E-mail: ctsv.hcm@fe.edu.vn
Copyright © 2015 - Developed by Nephzat.com.Powered by Moodle