My New Red Shoes

Annual Report
2009
 The mission of My New Red Shoes is to
empower homeless and low-income
youth to succeed in school by provid-
ing them with brand new clothing so
that they may greet the school year
with pride and by educating and rally-
ing the youth community around the
needs of homeless children.

My New Red Shoes is a

© Leonard Brzezinski, 2009

501(c)(3) nonprofit organization
EIN #20-4683289

BOARD OF DIRECTORS
Heather Hopkins, Lisa Goldman
Founder and Co-Chair Megan Iwersen
Timi Most, Co-Chair Katy Manier, Stanford GSB Fellow
Alison Berkley Wagonfeld, Dayna Li, Junior Board Member
Vice Chair & Interim Treasurer Robert Pietsch
John Brown, Secretary Cindy Skaruppa, Stanford GSB Fellow
Ray Bramson Marianne Walters
Sohi Sohn Chien Caron Tabb,
Roxana Dommer Ex Officio and Executive Director

Cover photo and photos opposite © Leonard Brzezinski, 2009

From the Director and Founder
Dear Friends,
It’s hard to summarize 2009. It has been an incredible year of challenges and
juxtapositions: as the economic reality unfolded and homelessness struck even
more children, My New Red Shoes witnessed an increased demand for our ser-
vices while we saw the possibility for funding decrease.

Extreme times call for extreme measures. At My New Red Shoes, we met these
challenges by focusing on creative solutions and energizing the community to
support our mission.

As the year draws to a close, we feel very privileged to report that, despite the
odds, 2009 has been a year of major expansion in both our programs and the
community’s support for My New Red Shoes:
 We distributed significantly more gift bags than ever through our Clothing for Confidence pro-
gram, providing for 2,119 homeless youth and expanding to serve youth in Alameda County.
 We directly engaged over 1,500 (and indirectly engaged over 4,000) housed youth in support of
their homeless peers through our Kids Helping Kids Youth Leadership programs.
 We kept costs down by launching several creative partnerships including a collaboration with
FedEx (which shipped our gift bags around the Bay Area at no cost) and a partnership with a cor-
rectional facility in Southern California (whose inmates sewed gift bags as a community service).
 We increased our volunteer opportunities and inspired over 500 volunteers to spend over 3,000
hours working in support of our mission.
 We grew our family of supporters by over 600 individuals, expanded corporate outreach, and
successfully engaged new foundations.
 We strategically expanded the Board of Directors and solidified our organizational infrastruc-
ture, systems and operations to ensure transparency and implement nonprofit best practices.
Our success is your success. Without your financial support and belief in our mission and ability to
serve this community, My New Red Shoes would not have been able to celebrate this remarkable
year. Thank you!
We launch into 2010 with optimism. While the community need continues to drive My New Red
Shoes’ team to excel and reach beyond our limits, we believe that, with your support, we will suc-
cessfully clothe 3,000 homeless youth from over 60 Bay Area homeless shelters for the first day of
school in 2010. Our Kids Helping Kids Youth Leadership and community engagement programs will
once again soar to new heights with over 4,000 students serving their homeless peers.
We hope you will choose to join us again to support homeless youth in 2010 and that we will have
the opportunity to meet with you in the near future to share this success with you in person.

Caron Tabb Heather Hopkins

Executive Director Founder & Board Co-Chair
P.S. Stay posted for My New Red Shoes’ new look and mailing address in early 2010!
My New Red Shoes Annual Report 3
Clothing for Confidence
My New Red Shoes’ Clothing for Confidence program provides homeless and low-income chil-
dren with a hand-sewn gift bag containing brand new shoes and a $50 gift card to a clothing
retailer so that they may greet the school year appropriately dressed, proud and ready to
learn.

My New Red Shoes partners with homeless shelters and other community service agencies to
identify children in need of clothing and distribute donations. By leaving their students’ back-
to-school clothing needs to My New Red Shoes, agencies can focus on providing the profes-

2009 CLIENT STATISTICS

2,115 youth served
Hispanic
Asian
Afican American
Caucasian
Multiracial
Native American
Other

Boys
Girls

Ages 5-11
Ages 11-18

San Francisco
San Mateo County
Santa Clara County
Alameda County

0 200 400 600 800 1000 1200 1400

FILLING AN UNMET COMMUNITY NEED

On any given day, approximately 5,000 school-aged children experience homelessness in the San
Francisco Bay Area. This situation has a devastating effect on a child’s education; youth who have
experienced homelessness are twice as likely to repeat a grade as other children and are at much
higher risk of not attending school, ultimately increasing their chances of repeating the cycle of
homelessness in the future. National and local homelessness organizations have repeatedly
identified a lack of school clothing as one of the barriers to education for homeless youth both
because it is a basic need and because children feel reluctant to attend school without suitable
clothing. By filling this gap, My New Red Shoes not only helps increase the school attendance of
homeless youth, it gives children a much-needed confidence boost.

My New Red Shoes Annual Report 4

At a Glance
PROGRAM RESULTS AND IMPACT
During the 2009 back-to-school season, My New Red Shoes:
 Provided $50 clothing gift cards and brand new shoes to 2,119 homeless and low-income
children, helping them feel more confident and prepared for school.
 Supported 30 community agencies (with 40 sites) serving homeless and low-income fami-
lies.
 Funneled over $105,950 of clothing and shoes into the Bay Area community.
 Served 92% of the homeless school-aged population in San Mateo and Santa Clara coun-
ties combined.
 Rallied over 500 volunteers and 51 community organizations including corporations, social
service clubs, religious organizations and school groups to support its mission.

2009 PARTNER AGENCIES

SAN FRANCISCO
Asian Women’s Shelter
Community Housing Partnership: Arnett
Watson Apartments, Iroquois, and Senator
Compass Community Services: SF Home,
Positive Parenthood Project, Family Hous-
ing Crisis and Compass Family Center
GLIDE
Hamilton Family Center
La Casa De Las Madres
Raphael House
St. Joseph’s
Single Room Occupancy Collaborative: Chi-
natown, Mission, and Tenderloin
Tenderloin Housing Clinic
SANTA CLARA COUNTY
Bill Wilson Center
EHC LifeBuilders: Boccardo Family Living
Center, Sobrato Family Living Center and
Sobrato House
Family Supportive Housing
InnVision: Villa and Opportunity Center
Kinship Resource Center
Unity Care Group
SAN MATEO COUNTY
Community Overcoming Relationship
Abuse
Ecumenical Hunger Program
Human Investment Project Housing
InnVision: Clara Mateo Alliance
Interfaith Hospitality Network
Samaritan House
Shelter Network: Family Crossroads, First
Step for Families, Haven Family House and
Redwood Family House
Youth and Family Enrichment Services: Dif-
ferential Response
ALAMEDA COUNTY
Building Opportunity for Self Sufficiency:
The Village and Shelter Plus Care
Building Futures for Women and Children
East Oakland Community Project: Cross-
roads, Families In Transition and Matilda
Cleveland Transitional Housing for Single
Parent Families
First Place for Youth
Operation Dignity: Dignity Commons

My New Red Shoes Annual Report 5

Clothing for Confidence
Elizabeth and her husband Eric have six
children between the ages of five and
twelve. The family had been suitably
housed and making ends meet for many
years until an accident left Eric crippled.
With Eric no longer working and needing
assistance in his daily tasks, Elizabeth
struggled to care for her large family. The
family was forced to move into a homeless
shelter and soon after their arrival, re-

© Leonard Brzezinski, 2009

ceived gifts from My New Red Shoes. Al-
though every child in the family benefited
greatly from this donation, AJ, the young-
est, was perhaps the most affected. He
was worried that his hand-me-downs
would make him stick out in kindergarten,
but when he received a bright blue gift bag
from My New Red Shoes containing his
first-ever pair of brand new shoes, AJ “The mothers in our program have
thought, “Shoes with laces; I really am a low or no income, they will not be
big boy now!” AJ’s mother was also appre- able to buy new school clothes or
ciative of the gift card that enabled her to shoes for their children’s first day
buy school uniforms for her six children back to school. My New Red Shoes
who were now able to start their school has helped make their back to school
year with pride. experience positive.”
-Homeless agency professional

Luisa was unable to work after breast cancer and a

double mastectomy. While she planned to return to
work cleaning houses after her reconstructive sur-
gery was complete, Luisa’s loss of income made it
difficult for her family to make ends meet. With the
gift from My New Red Shoes, Luisa’s two children
© Leonard Brzezinski, 2009

were able to look forward to the start of the school

year, a brief respite from the fear and anxiety that
had troubled them in months past.

My New Red Shoes Annual Report 6

Success Stories
George is a six-year-old homeless boy.
Despite the hard times they have en-
dured, George and his family have posi-
tive attitudes and even help out at their
shelter’s afterschool program. Because
George’s mother receives only $600 per
month in CALWORKs benefits, buying
new shoes and clothes for George and
his nine-year-old sister would mean their
mother would not be able to buy food
and other household necessities that
month. When George received new
shoes and a $50 gift card from My New
Red Shoes, he proudly carried his shoes

© Leonard Brzezinski, 2009

around the shelter offices to show the
staff. He could hardly wait until the first
day of school to show his shoes and
clothes to the other children in his class.

Six months ago, Martha fled her abu-

sive partner and the father of her chil-
dren. Martha and her four children
stayed with her uncle in his one-
bedroom apartment until the landlord
threatened to evict. Martha and her
children were forced to move into a
local family shelter. All four of Mar-
tha’s children were starting new
schools in August and were very anx-
ious. Martha knew her kids desper-
ately needed new clothes and shoes;
the thought that she would not be able
to provide for them was overwhelm-
ing. After receiving gift bags from My
New Red Shoes, Martha was able to
focus on the other essentials that
would help her family to succeed.

*Please note that the stories and quotes collected here do not correspond with the photos.

My New Red Shoes Annual Report 7

Kids Helping Kids

My New Red Shoes’ Kids Helping Kids Youth Leadership Programs plant the seeds of compassion and
charity in students by engaging them in educational programming and service projects that teach
them about the effects of homelessness on children. The goals of the Kids Helping Kids Youth Leader-
ship Programs are to empower students to become volunteers, leaders, advocates and activists in
support of their homeless peers. Kids Helping Kids Youth Leadership Programs answer the dual needs
for public awareness and volunteerism to support homeless families. The program utilizes the service
learning model, a recognized best practice in education, that has been proven to create lasting social
change and transform students into giving, volunteering adults

“Volunteering and being a part of TAC has been a truly empowering experience...Most people think
that homelessness is caused by drug and alcohol addictions, but that is not the case at all. Throughout
this experience I have met and spoken with people who have just had plain bad luck or who have
been in the wrong place at the wrong time. I now see homelessness in a completely different light
because of the people I have met and the stories I have heard. I will definitely be a member of TAC
again next year and I would recommend this type of service to other students my age who want to
gain and spread homelessness awareness.”
-Peninsula TAC Participant

Shiny Shoe Party participants celebrate a birthday while giving back to the community. Over
XXXX pairs of shoes were collected by youth during 2009 at over XXX Shiny Shoe Parties.

My New Red Shoes Annual Report 8

 At a Glance

Kids Helping Kids Youth Leadership Programs Include:

Teen Advocacy Council (TAC):
A high-impact, intensive, semester-long leadership and advocacy program for high school
students interested in assisting local homeless children. Participants in the Teen Advocacy
Council:
 Interact with homeless and formerly homeless individuals, service providers and com-
munity officials to learn first-hand about the struggles facing their homeless peers and
then raise awareness about the issue with schools, community groups, friends and
family.
 Volunteer for at least 20 service hours in ways that directly impact homeless families.
 Gain valuable leadership skills and make an active contribution to their community.

School Partnership Program:

A long-term, comprehensive program that offers service learning, a tailor-made curricu-
lum, and philanthropic opportunities for students. Participants in the School Partnership
Program:
 Gain an in-depth understanding of homelessness and its causes through multiple edu-
cational sessions and workshops.
 Develop advocacy skills to support homeless children at school.
 Impact and inspire other members of their school community.
 Volunteer to benefit homeless children in a structured program.

Community Engagement Programs:

A short-term, customized educational engagement that offers homelessness education
and volunteer opportunities for classes, afterschool program participants, Boy and Girl
Scouts, summer campers, and members of faith-based organizations. Participants in the
Community Engagement Programs:
 Gain an understanding of homelessness and its causes (typically during 1-2 sessions).
 Learn about advocacy skills to support homeless children at school.
 Impact and inspire other members of their school community.
 Learn about how to volunteer to benefit homeless children.

“Although I know I am a fortunate individual, seeing several individuals who

have not been as fortunate as I have been makes me truly appreciate what I
have even more. The people who I met when volunteering were incredibly
inspiring. Helping others is something that makes me feel great about my-
self.” - Peninsula TAC Participant

My New Red Shoes Annual Report 9

Kids Helping Kids
KIDS HELPING KIDS
2009 PROGRAM HIGHLIGHTS
Teen Advocacy Council (TAC) - two sites: San Francisco and the Peninsula:
Thirty-six participants:
 Received over 14,000 cumulative hours of homelessness education and spent more than 360
hours volunteering in four homeless shelters.
 Spent a total of 360 hours with experts in the field of homelessness and 270 hours with cur-
rently or formerly homeless individuals.
 Raised over $6,000 to clothe more than 120 homeless children through the Clothing for Confi-
dence Program.
 Helped coordinate My New Red Shoes’ annual Walk In Their Shoes walkathon, which increased
300% in attendance from the prior year.
 Engaged over 500 children and 300 adults in various educational and speaking engagements,
including providing the educational content for the walkathon.

In 2009, My New Red Shoes launched a TAC alumni program. In addition, TAC partnered with San
Francisco State University to allow students to earn three units of college credit.

School Partnership Program:

550 students from the Gideon Hausner Jewish Day School, East Palo Alto Charter School, and Es-
condido Elementary School:
 Received over 2,600 cumulative hours of homelessness education and spent over 350 collective
hours of volunteer time in homeless shelters and 300 hours with currently or formerly home-
less individuals.
 Raised over $5,000 to clothe more than 100 homeless children through the Clothing for Confi-
dence Program.
 Created a ripple effect in their schools by involving other students in school-wide drives for art
supplies, toiletries, and pocket change to benefit local homeless children.

Community Engagement Programs:

More than 900 students from over 40 schools, community groups and religious sites:
 Raised over $7,000 to clothe over 140 homeless children through the Clothing for Confidence
Program.
 Collected 400 pairs of shoes.
 Sewed more than 200 gift bags.
 Collected over 800 accessories and hand made over 1,000 cards to be included in gift bags.

My New Red Shoes Annual Report 10

Success Stories

TAC members teaching a class about homelessness

at Burlingame’s Crocker Middle School.

Teen Advocacy Council Survey results:

 100% of the teens said they had spoken to their friends, families, or other community
members about homelessness as opposed to 78% before program participation.
 100% of the teens said they are better able to speak to adults and peers regarding
causes about which they feel passionate as a result of their participation.
 82% of the teens reported that they engage in community service activities more since
joining TAC.
 94% of the teens believed they had genuinely helped a homeless child as opposed to
37% before program participation.
 100% of the teens made a personal commitment to helping the homeless as opposed
to 67% before program participation.
 75% of the teens believed homelessness was the most important issue facing their
community, as opposed to 31% before program participation .

My New Red Shoes Annual Report 11

Program Synergies
In 2009 My New Red Shoes’ core programs demonstrated a strong synergy with each
supporting the other to achieve its goals.

Kids Helping Kids

Educates youth about homelessness
and rallies them to support their homeless peers

By creating a powerful educational intervention, the Kids

Helping Kids program provides the following support to the
Clothing for Confidence program:

Supports Clothing for Confidence

Kids Helping Kids Program Participants:

 Learn about homelessness (over 1,500 youth received
over 16,000 cumulative hours of education).
 Fundraise to clothe homeless youth through community
events, school drives and individual efforts (participants
raised $18,000 in FY 2009).
 Decorate thousands of gift cards and bookmarks for
Clothing for Confidence gift bags.
 Volunteer in shelters (over 900 hours in FY 2009).
 Play leadership roles at My New Red Shoes volunteer
events and provide support in My New Red Shoes’ office.
 Collect shoes (400 pairs in FY 2009).
 Sew gift bags (over 300 in FY 2009).
 Increase attendance at My New Red Shoes events (by %
300 in FY 2009).
 Donate gift bag items (i.e. over 300 calculators in FY
2009)
 Speak publically about homelessness and develop con-
tent for community events to raise awareness (over 60
hours in the early part of 2009 alone).

My New Red Shoes Annual Report 12

 Clothing for Confidence
Provides new outfits to homeless children
for their first day of school

The Clothing for Confidence program leverages its relation-

ships with shelters and other direct service providers to sup-
port the Kids Helping Kids program in the following ways:

Supports Kids Helping Kids

Shelter and Agency Professionals:

 Provide expert knowledge about homelessness by teach-
ing in a variety of Kids Helping Kids educational settings
(shelter professionals provided over 50 hours of educa-
tion in 2009).
 Work with My New Red Shoes’ staff to provide volunteer
opportunities in shelters that ground the educational
process in the reality of homelessness.
 Help youth to comprehend the direct impact and result
of their fundraising by connecting students with currently
and formerly homeless families.
 Volunteer with My New Red Shoes in preparation of the
gift distribution season. Caron: this doesn’t seem to
support the KHK program as it is written. Can
you be more specific about how this volunteer-
ing impacts students?

My New Red Shoes Annual Report 13

Our Contributors
FOUNDATIONS
Atkinson Foundation
eBay Foundation
Entrepreneurs Foundation
Five Bridges Foundation
William G. Gilmore Founda-
tion
Evelyn & Walter Haas, Jr. Fund
Homestead Foundation of the
Silicon Valley Community
Foundation
Intero Foundation
John Burton Foundation
Junior League of Palo
Alto*Mid Peninsula
Laura & Gary Lauder Philan-
thropic Fund of the Jewish
Community Endowment
Fund
Lisa and Douglas Goldman
Fund
MacKenzie Family Fund of the
Silicon Valley Community
Foundation
Martin Family Foundation
Rey Vaden Family Foundation
Sand Hill Foundation
SanDisk Corporation Fund of
the Silicon Valley Commu-
nity Foundation
Silicon Valley Realtors Charita-
ble Foundation
The May and Stanley Smith
Trust
The Stanley S. Langendorf
Foundation
Stellar Solutions Foundation
Taube Family Foundation
Vetter Family Foundation
Wagonfeld Family Fund of the
Silicon Valley Community
Foundation
My New Red Shoes Annual Report 14
Rick & Barb Williams Family
Fund of the Silicon Valley
Community Foundation
The Yahoo! Employee Foun-
dation of the Silicon Valley
Community Foundation
CORPORATIONS &
COMPANIES
ALZA Corporation
Alborzi Orthodontics
Allergy and Asthma Consult-
ants
Amdocs
Balanced Living Center
Bay Area Paintball
Borel Private Bank & Trust
Company
BTIG
Diva Dogs Salon & Spa
Genentech
Give Something Back
Hospital Drive Pediatrics
Integrated Device Technol-
ogy, Inc.
Jamba Juice
Junebug Films, Inc. in mem-
ory of Nena Rapposelli
Legacy Venture Manage-
ment
Mind Garden, Inc.
P&B Textiles
Recruiting Resources Unlim-
ited
Robin Tobias Physical Ther-
apy
SarahSofia
Scott Brown Design
St. Clair's Gourmet Services,
Inc.
Susan of Burlingame
Symantec Corporation
van Dillen & Fung Interiors
INDIVIDUALS
Wing Tip Team: $5,000+
Anonymous (2)
Gail Farber in memory of
Chuck Farber
Shiny Shoes Circle:
$1,000-$4,999
Gina Baldwin
Megan & Harris Barton
Krista & Ray Bramson
The Brody Family
Julie & John Brown
Sohi & Chi-Hua Chien
Lori & Michael Corley
Shirley & Ben Eisler
Laura & Glenn Ellingson
Geri & Paul Ely
Doris Fisher
Louise & Larry Frye
James Gower
Darryl Hanamura
Heather & Adam Hopkins
Terri & Robert Hopkins
Shellan Isackson
Megan Fung & Renato
Iwersen
Genni & Steve Lawrence
Timi & Robb Most
Dorothy & Robert Mullin
Heather & Robert Pietsch
Lilli Rey & Val Vaden
Debbie Rosenberg
Megan & David Scacco
Elizabeth & Roger Sippl
Elizabeth & George Still
Erin & Mark Stockford
Linda & Robert Thomas
Marianne & Frank Walters
Cynthia Weeks
October 1, 2009 to September 30, 2009
Jannie & Mark Wu
High Top Team: $500-$999
Meredith Ackley & Eric Sal-
vatierra
Marilyn & Fred Anderson
Caroline & Mark Bauhaus
Lisa & John Berg
Rebecca Berry
Debi Birger
Pam Stoner & Elias Blawie
Kelly & Sam Bronfman
Norman Cima in memory of Al-
bert “Steve” Rogers
Anne Clark
Mary Allen & George Cogan
Myn Demmon
Janice & Ava Diamond
Roxana & Tobin Dommer
Courtney Driscoll
Karen & Andy Fisher
Alison & Melissa Freeman
Lainie Garrick
Robin Quist Gates
Kelly Golub
Barbara S. Hager
Mary & Jeff Hiller
Lisa Ireland
The Jaffe Family
Melinda & Kevin Johnson
Sandy Katzman
Andrea Koontz
Chris Malachowsky
Irene Searles & Malcolm
McGinnis
Elizabeth & Theodore Meyer
Tammy & David Moody
Paige Mullin
Beth & Martin O'Malley
Nordstrom Phelps
Barbara Preuss
Maryann Raab
Ashley & Ren Riley Miriam Gauss
Albert Rogers Daria & Roger Gershman
Sue Scheen Lisa & Douglas Goldman
Cynthia Schwabacher-Jamplis GraceAnn Graumann
Lynn & John Simpson Anita & Robert Gupta
Jessica & Leonard Speiser Kim Guthrie
Andrea & Claude Stern Michaela Hoag
Michelle & William Tai Sally & Timothy Howard
Barbara & Erik van Dillen Susie & Rich Huetteman
Karen White Jennifer Jeffries
Deborah Lee Johnson
Lisa & Andrew Kearns
Eric Kim
Linda Knoll
Terrence Y. Lau, DDS
Robin & Stan Lent
Sarah Lucas
Duncan Matteson
Ash McNeely
Joyce A. Moore
Megan Olesek
Lynne Olson
© Leonard , 2009
Mary Pinkus
Laurie & Nicholas Posner in
honor of Mack Speiser
Kendra & Erik Ragatz
Sneaker Supporters: Carol & Mike Ramsay
$250-$499 Rogers Family Trust
Byron Adams Heather Rosenkranz
Anne & Gregory Avis Polly Rosenthal
The Bellary Family Lauren & Dominic Sabatini
Judy & Gary Bloom Lisa Schatz
Kurt Borgwardt Emily & James Scheinman
Abby & Leon Campbell Marian Sharp
Susan & Norm Colb Mary Lou Song
Staci & Cary Cole Lisa Steiny
Anne & James Corley Anne & David Steirman
John Dean Caron & Kevin Tabb in honor
Jennifer Dennis of Lynda & John Marren
Julie Douglass Mara & Rick Wallace
Mary Doyle Jacqueline Weiss
Elizabeth & Robert Fisher Karen & David Wilson
My New Red Shoes Annual Report 15
Our Contributors
Sandal Squad: up to $249 Kathleen Balestra Carla Boggs
Sy Aal Leslie Ballinger Lorna Boich
Sara Abbasi Geralyn Bandur Mumtaz & Yusuf Bora
Kristina Abbey Dafna & Dagan Bar Ilan in Bob Borchers
Tyler Abe-Mysen honor of Caron Tabb Yvonne Borell
Joan & Philip Abrams Tamara Barnard Kathryn Bownass
James F. Acomb Annie Barnett Christine & Edward Bracken-
Melinda & John Adams Margaret Bauhaus bury
Ruth Adams Betsy & Randy Baum Amanda Braitman
Thayer Adams Kristine A. Beadle Carrie Branchmann
Debbie Addicott Ann & Irwin Bear Mary Brasher
Joan Addicott Laura Beggrow James Brenner
Rayme Adzema Kim & Jonathan Behrens Michele Brenner
Alvin Aguirre Rosemary Behrens Hillary Brill
James Alexander Rebecca Belding Jeane & Timothy Brinegar
Katie Amoroso MaryAnn Bell Talya Brinkman
Nasiya Amoroso Linda & Frank Beltran Kay Broadway
Susan Anderes Linda Benevento Alice Brock
Diana C. Anderl Todd Benjamin Margaret Funch Brock, M.D.
Connie & Gary Anderson Cindy Benson & James Daniel Brock, Jr.
Michael Anderson Brian A. Berberet Megan & F. Laurens Brock
Kimberly & Randy Anderson Eugene Berdichevsky John T. Brooks, Sr.
Julia & Wiley Anderson Anderee Berengian D. Mark Brosche
Lisa Ansilio Jack Berger Diana Brown
Alex Antebi Eve Bernstein Edith & James Brown
Finina Aranez Lisa Bernstein Jennifer & Matthew Brown
Lori Archie James Bertram Noah Brown
Mary Helen Armstrong Jason W. Best Thressa Brown
Thomas Armstrong Kathleen & Paul Beyer Diane Brusco
Jo Ann Arneson Tom Beyer Rosie Buckley
Aditya Arora Vikram Bhan May Burberick
Martha & David Arscott Bibek Bhattarai Matthew Burt
Mehreen Asif Dawn Billman Dolores Byers
Elsie M. Atienza Stephanie Biorn Ellie & Jeffrey Byrd
Rosalynn Auslander Millicent & Roger Bishop Barbara & Mike Calbert
Karen Baba Trina Blackburn Philipa Caldwell
Kitty Baca Christin Blair Phyllis & Christopher Call
Joanne & Dr. Eugene Ba- Kathy & Andrew Blatz Sally Camozzi
ciocco Christiana L. Blawie Joseph Campos
Tracy Baeckler Elizabeth B. Blong Lale Can
Navdeep Bains Jan Bock Mona Cannon
Megan Baldwin Daniel Boehmke Pamela Canter

My New Red Shoes Annual Report 16

Wendy & Mike Carmody Joan F. & C.B. Coleman Tarun Diwan
Kris Carroll Roberta Coleman Judith F. Dommer
Savannah Carroll-Mur Cindy Colert Mari & Mark Donnelly
Patricia A. Cassin Francois Collin Kaiann & Matthew Drance
Jane Chai Nancy Collins Hao B. Le & Randy Duarte
Annette Chan Kenneth Colvin Juanita Mast & Jeanne Durn-
Carolyn Chaney & Curtis Kimberley Colyer ford
Nehring Michael Conner Michelle Ebersman
Mayan Chang Raymond Connors Kat Eden
Felicity & Rob Chapman Linda & John Conover Ellen Eder
Jenn Kuhn & William Chargin Alison & Joe Corkery Georgia Edmondson
Grace Chen Kristi & Charles Corley Cathey Edwards
Jenny Chen Shirley Corley Susan Edwards
Leslie Chen Marcelle & Keith Costello Samantha Eggli
Ming Chen Emily Couey Serena Eisenberg
Stanley Chen Christine Coultas Amanda & Rabbi Dennis Eisner
Tzonsu Susannah Chen Sue & Larry Cox in honor of Dana Spanger
Serena Cheng Rachel Crawford Vanderler & Larry Ellis
Corey & Rod Cherkas Maureen Cronin Shawn Ellis
Jyh Chia Yu Michael Cuevas Gary Ellmann
Leslie Chicoine Debra & James Curley Barbara & Robert Ells
Michael & Renee Child Nicole Curran Mark Elpers
Denise Chilow Sogeyl Dahi Charlie Emde
Ahran Cho David Dal Porto Lainee Engel
Alee Cho Sarai Dalcolletto Sue Enslen
Debbie Lim & Bernie Chong Jill Daly Wendy & Steve Erlich
Lennie Chu Emily Danuco Robert Eustis in memory of
Jai Chulani Sandra & Lewis Darrow Albert "Steve" Rogers
George Chunn Lexi Davirro Douglas Evans
Pierre Cintra Merrie Davis in honor of Dana William J. Evans
Elizabeth Clark Spanger Marilyn & Tom Ezrin
Sarah & Tom Clark Betsy & Paul Dawes Judith & Robert Falconer
Amy & Geoff Clifford Louise Delafield Tracey Fecher
Lyn & Herschel Cobb Jessica Delantoni Bambi & Stan Feinberg
Lillian Coehlo in memory of Sharon Delly Charisse Feldman
Albert "Steve" Rogers Sarah Delzio Dana Feldman
Roxanne & David Cohen Sandee & Scott Deppiesse Tom Fellenz
Susan Cohen & Barry Weingast Kathryn N. DeWitt Sophia Felson
Debra & Barry Cohn Susan & Kim Dimick Stefanie Feltman
Roberta & Leonard Cohn Genevieve Dishotsky in honor Claudia & Keith Ferguson
Deborah & Valdena Cole of Sophie & Abby Cecelia Fisher
Lois & Michael Cole Lynn Ditzler Mary Fitzgerald

My New Red Shoes Annual Report 17

Our Contributors
Timothy Fitzgerald
Heather & Michele Floriani
Susan & Sean Foley
The Forbes Family in memory
of Albert "Steve" Rogers
Lisa Forsythe
Benjamin D. Foster
Michele Graham
Joan Gray
Elizabeth Green
Lea & Brian Greenberg
Pat & Todd Gregory in honor
of Lilla Gregory
Candi Griffin
Jennifer Griffin
Robert H. Griffin
Susan Griswold in honor of
Don English
Ellie & Jeff Guardino
Supriya Gujral
Sally Gurll
Jane Gursky
Deanna Guthrie
Paulette Gottuso
Lee Gould
Farnaz Haghighi
Susan & Steven Hailey
Randolph M. Haldeman
Nicole Hall
Cary Hampton
Karen Hanson
Howard Harband
Richard Hardegger
Barbara Hart
Sharon & Scott Hartley
Susan M. Hartwell-Wells
Barbara & Charles Harwood
Vickie & William Hatfield
Carol Hauslein
Patricia & Derek Hawkes
Thomas Hawkes
Sheryl Heckmann & John Ker-
My New Red Shoes Annual Report 18
sten Wendy Jackson
Michelle Heeseman Sara Jacobs
Sara Held Sharad Jain
Sanjay Popli & Rekha Hemra- Neema Jalali
jani Dana James
Miriam Henley & Kristin Conti Reverend Dede Jamison
Sabrina Sara Hennings Jennifer Jasper
Laurie Hepler Dorothy & Bradford Jeffries
Jenifer Hernandez The Jewell Family
Jessica L. Herndon Beverly Jiang
Ronald Herring Karen & Isaac Jodel
Robyn Hess Michal & Ealon Joelson
Lisa & Sara Hewitt Cindy Johnson & Allen Perry
Angela M. Hey Jeffrey Johnson
Charmian & Langdon Hilleary Karen & Ronald Johnson
Geoffrey Hillier Tracy Johnson
Beverly Carole Hines Vivian Johsens
A. Catherine Ngo & Robert Elaine & Chris Jones
Hines Claiborne S. Jones
Ira Hirschfield in memory of Theresa C. Jones
Albert "Steve" Rogers Mary Joyce in memory of Al-
Arkady Ho bert "Steve" Rogers
Bethany Hodges Linda Judd
Wiley Hodges Eric Jue
Lorraine & Seymour Hoff Rick Kagan
Susan Hoff Rachel Kaiser
Susan Holder Susan Kalb in memory of Albert
Laurie Holyoake "Steve" Rogers
Kambria Hooper Midori Kato-Maeda in honor of
Robert Samuel Hopkins Mack Speiser
Jody & Joe Horowitz Katrina Kleck
Fred Huang June & Jeffrey Kaufman
Yana Huang Joelle Kaufman
Louanne Hudgins Susan Kealey
Kathryn Huggins Carleen Kelen
Virginia & Robert Hull Valerie & Joseph Keller
Mary Husband Karen & Robert Keller
Susan & Joel Hyatt Jennifer Kelly
Aimee Hyson Tom Kelly
Trish Inguagiato Irene Kendell
Malcolm Ishida Jeanette & Kevin Kennedy
Kristina Israelski Geri & William Kennedy
Emily Kenner & Neil Shepherd Barbara Lea Heather & Garrett Maire
Carol & Donald Kenyon Christine Leber Mary Liz Maletis
Jo Keroes Cecile & Farley Lee Judy Malfatti
Nancy & Andrew Kessler David R. Lee Elizabeth & Michael Mancini
Michael C. Kiefer Louise Lee Katy Manier
Kielty Aroborist Services Jacopo Lenzi Mary Manier
Venetia & Gosei Kimura Carole Leong Gail Manso
Kathryn King Kate Lester Rasta A. Mansour
Suzanne King Lisa & Bart Levin in honor of Jacob Emily Marciniak & Brian Gilli-
Jeromey Klein Olian's Bar Mitzvah gan
Rita & Elliot Kleinman Laura Levine Marcie Margolin
Kristin Klint Jennifer & Scott Levine Charlene Margot
Trecia Knapp Nancy & Stephen Levy Leslie Markham
Francis M. Koch Joanne Z. Lewis Carri & Steve Markoulis
Alex Kolbe Michelle & Jiayi Li Lori & David Marquardt
Kishore Konakanchi Sunny Li Elizabeth & Tony Marquez
Mikito Kondo Josephina Libunao Claudia Marshall
Dana Kornfeld Dale Liebes Linda Marson-Kilponen
Judy Kramer Elise Lim Missy Martin
Julie Kraus Mr. & Mrs. Ryan Limaye Christiana Martinez
Sharolyn Kriger Jean & Alan Limbach Samantha & Rodney Martinez
Lori Krolik Randy Linde Darlene & Jim Masamori
Lisa Kruse Corinne Lipman Madison Mason
Mary & Alexander Kugushev Mary & Joshua Lipp Nancy E. Mason, M.D.
Anil Kumar Sherri & Brian Lipson Shirley & Duncan Matteson in
Amy Kurzeka Margaret Lizaur honor of Melissa Badger
Dina Kwan Peter Llewelyn Gretchen Matthews
Liz Laderman David Logan Synda & William Matthews
Kathe Lang The Longyear Family in honor of CJ Kimberly & David Mauney
Audrey Lampert in memory of Longyear Christine Maxwell
Albert "Steve" Rogers Rhonda & Dave Louie Tim McAdam
Lori & Mike Landry Jerry Louis Bettina McAdoo
Mara & David Langer Jennifer & Jesse Loving Kathryn Mcarthy
Mike Lanski Lenore & Paul Lovoi Linda McCall in memory of
Belma & Moises Lara Kathleen Lowe Albert "Steve" Rogers
Raquel Large-Fernandez Jeannie & Larry Lowry Saya & Dave McClure
Marjorie Larkin Yvonne D. Lucas Oliver McComas
Ken Larson Rachael Lucatorto Vana & Craig McCoy
Susan Lattin Jim Lussier Corinne & Richard McDonald
Anne Lawler Kacie Madeira April McGuire
Alexandra Lawn Trinidad Madrigal The McHugh Family
Joan Lawson Sandra & Bernard Magnussen Kathleen McIntyre

My New Red Shoes Annual Report 19

Our Contributors
Lynn McKinnon Randi & Gordan Murray Patricia & Reese Parker
Kerny McLaughlin & Bill Schilit Jennifer Murray Carmen Parra
Catherine & Greg McMillan Leslie Airola-Murveit & Hy Mur- Anne Parsons
Nancy & Paul Melmon veit Taylor Partee
Shirley Meredith Eleanor Myers Carolyn Pasquarella
Virginia Merrifield Jennifer Myhre Ribhu Pathria
John Merritt Christine & Robert Myhre Amita Jain & Niteen Patkar
Darlene Millan Nadar Nafissi Benjamin Patton
Carolyn & Marving Miller in Siva Nagallapati Annette & Kirk Paulsen
memory of Albert "Steve" Hadi Nahari Joy Baker Peacock
Rogers Richard Namm Sharon & Samantha Pearlstein
Margaret J Millett Mamta Narain Susan Purdy Pelosi
Susan Milotich Rampalli Narasimhan Ellie Bullis & Bill Pendleton
Tisha Mitrovich Hope Nariz Liza Hayes Percer
Allison Mnookin & Cornelius Rajesh Natarajan Riley Perdue
Olcott Noam Naveh Ruben Perfetto
Gretchen & William Mobley Michele & Jim Nemschoff Mary Perkins
Stacy Molano Lexa Neufeld Anne Perlman
Karen Molinari Andi Neugarten Frances & Bryce Perry
Michael Moloney Stanley Ng James Pertsch
Aviv I Monarch Patricia Nicholson Ellen Peskin
Katie Montgomery Frances Nippes in memory of Stephanie & Alex Peters
Frank Montoro Albert "Steve" Rogers Barbara Peters in honor of
Lauren Moore Christine Noma Lizzie Henehan
Lisa & David Mooring Rob Nunes Helen-Marie & Alan Petersen
Karen Moos Katherine Nunez Courtney & Andy Pflaum
Ellen & Matthew Moran Jeffrey M. Oakes Lauren Pierce
Kelly Morehead Lynne Ohara Irene & Robert Pietsch
Beverly & Tom Morgan Elizabeth & William O'Leary Robin Pitman
Cheya Pope & Rick Moriarty Jeanna Olerich Pat & Greg Plant
Susan Moriconi Jacob Olian Jill Plant
Ann Morrical Monika Fowle & Kris Olson David Platt
Noel & Jim Morrill Sandee & Richard Osborn Ronald Plough in memory of
Susan & Robert Morse William Osterman Albert "Steve" Rogers
Jane Morton Madhavi Padval Stefanie Poe
Evelyn Most Anna & Ronald Paiva Claudia Polsky
James Most John Palchak Frank Ponikvar
Ellen & Marvin Mouchawar Carol & Curtis Panasuk Julie Pope
Katherine Movalson Charlotte Pannell Roberto Portillo
Patricia Moxon Linda Papin-Zairi Maria Foley & Richard Potts
Kelly & Chuck Muenzen Ellice Papp Sandhya & Ernest Prabhakar
Conrad Mukai Marquis Parker Gillian Prebin

My New Red Shoes Annual Report 20

Jonelle Preisser Cameron Rogers Rebecca Schwartz
Micaela Presti Christine Rogers Kiran Kapany & Michael Schwarz
Naomi Lifschultz Preston Diane Rogers Lesley Seeger
Melanie J. Prole Anita Roggendorf Felice Bassin Seeman
Aliaje Prophet Wendy Rohn Courtney & Michael Selfridge
Erma Prothro Giovanni Romeo Kathryn Shade & Alexander
Helen & Russel Pyne Jessica Rosenbaum Khairkhahan
Ann Quarles Mollie & James Rosing Penny Shanks
Leslie & Robert Quist Stephanie & Jonathan Ross Doron Shapira
Warren Quon Tara & Gregory Roussel Belvia Sharp
Amy Rabbino & Neal Rubin Ellen Roy Eve Shaw
Diane Rahe Alissa Rozansky Amy & Jason Sheets
Elaine & James Raitt Natalie Rubin Andrew Shelton
Suresh Suresh Rajasekaran Donna Ito & Jozef Ruck Laurie Shepard
Sally Randall Kathy Rucker Laura & Jerome Sherman
Art Rangel Francesca Ruff Sheree & John Shoch
Ted Ray Colin Rule Becky & Mark Showen
Suzy Redfern-West Brittany Ryan Yvonne Shen & Kurt Shroeder in
Sandy & Scott Rechtschaffen Michelle Ryan honor of Mack Speiser
Lori Reddy Calvin Sabatini Paula & Lawrence Shuer
Debra Reed Diana Saidin Susan Siegel
Nicole Reed Deborah Sakoda Virginia Simoni
Lynn & Kevin Reedy Amy Salisbury Lisa & Steven Sinclair
Jill Reelfs Dalia Salman Anita Singh
Diane Regonini Joan & Hector Salvatierra Cynthia Skaruppa
Mrs. Robert S. Reis in honor of Christine Sambol Earl Skidmore in memory of
May Burberick's 90th birthday Rahul Sandhu Albert "Steve" Rogers
Brianna N. Reynaud Barbara Santos Laura Slapikoff
Dana Rhine Jen Sarver Marilyn Slater in memory of
Dominique & Timothy Rhodes Kay & Go Sasaki Albert "Steve" Rogers
Connie Riccardi Greg Scallon Paige Slaughter
Courtney & Edward Rice Tatiana Scanlon Elaine & Donald Smith
Jordan Rice Dottie Schaefer Harriet Smith
Susan & David Riggs Jamie Schein Michelle Smith
Michelle Riley Vicki Schifferli Sherry Snow
Vanessa Ripsteen F. Tracy Schilling Mona & Naguib Soliman
Clary & Dean Riskas Jeanne Schulte Arthur Soroken
Gitte & Dr. Matthew Rivera Chris Schumacher Ronald Sosnick
Debbie Robbins Luann Fluty Schwab Rajaram Soundararajan
Morgan Roberts David D. Schwartz Mary Lou South
Tamatha Rodwick Irene Schwartz Joan & Lewis Southern
Ann Rogers Deborah & Ralph Schwartz Dana Spanger

My New Red Shoes Annual Report 21

Our Contributors
Lisa Speiser
Mary & Michael Speiser
Cathy & Tod Spieker
Kathleen & David Squellati
Michele Stafford
Nancy Stanwood
Madeline & Isaac Stein
Ruth Steinberg
Kathleen & David Steiner
Kim Steinjann
Marilyn Stelzner & James
Wampler
Tracy L. Stewart
Jean Stoner
Alice & Richard Stoner
Charlotte & David Stoutamire
DeeDee & Jack Stovel
Gordon Strause
Caroline Stroud
Harry Stuimer
Gianna Sturiale
Jennifer & Thomas Sullivan
Elaine Sulzberger & David Op-
penheimer
Lori Sutherland
Paul Sutinen
Maureen Swartz
Beth & Don Sweet
Sandra Sweet
Kimberly Swenson
Judith & David Tabb
Ariana Tabrizi
Mark Takacs
Gina Tambone
Marilyn Taubman
Jennifer & Marc Taxay
Linda & James Taylor
Scott Taylor
Evangelia Theologides
Nancy & Garry Thomas
Jean Thomas
Christian Thorengelat
My New Red Shoes Annual Report 22
Virginia Tierney Emily Naranjo & Andrew Wask-
Eric Tilenius lewicz
Anna Tiran Ann Wasson
Kelli Tomlinson Patricia & Richard Weaver
Joey Tongson Mary Dent & Allen Weiner in
Marilyn & David Tonna honor of Leland Callahan
Ben Tou Carol Ann Weiss
Mary F. Trombley The Weissman Family
Jennifer Trzepacz Heidi Welch
Jennifer Tsakoumakis Carol & Carl Wentworth
Shirley Tsang Corinne Wentworth
Marianna Tubman Courtnee Westendorf
Christi Tuck Diane Jordan Wexler
June Tunnell Debbie Whelan
Joann Tyson Patricia White
Helen Lippi Ullmann Ann & Ralph Whittaker
Kathryn Utley Elizabeth Wilder
Kristin Vais Karyn & Todd Wilder
Leslie & David Vallerga in mem- Leigh Williams
ory of Louise Connolly Mrs. Todd G. Williams
Holly Van Houten Carolyn Wilson
Susie & Ken Vanderlip Marlinda Wilson
David VanPoppelen Nancy Wilson
Maya Varma Kyle Winslow
Maulin Vasavada Philip G. Winters, D.D.S.
Deb Stoner & Carel Veenhuyzen Sheila & Mark Wolfson
Sandra Fair & Peter Veen- Jay Wolshofer
huyzen Saline Won
Wendy & Jeremy Verba Blossom Wong
Betty Lee & Luis Vilches Laura Wong
Vivienne & Mo Virani Stephanie Balon Wong
Abdul Vohra Tiffany & Jon Woodruff
Bena Vohra Brandon T. Woolf
Lisa Wachtell Nancy & Gil Workman
Barbara Walker Anne Worley
Liz Walker Kelley & Brian Wright
Susan Walker-O'Brien Julia & Winston Wyckoff
Sheri Wall Julie Wynn
Charles Wallau Amy & Geoffrey Yang
Meredith & Craig Walsey Connie Yang
Lorraine & Kenneth Walsh Christine Yap
Linda & Thomas Walsh Sylvia Yee in memory of Albert
 "Steve" Rogers Ronald C. Wornick Jewish Day SarahSofia
William J. Young School The Shoe Club
Wendy Yu Silver Trailer
Jill & Nicole Zanolli MATCHING GIFTS Simplify
Diane & Stephan Zell Adobe SkinSpirit
Linda Ziegler Applied Materials The Studio Shop
Lorna Ziegler Aspect Sugar Shack
Jean & Bill Zonner eBay Foundation Touch of Elegance
Google van Dillen & Fung Interiors
SCHOOLS, NONPROFITS & IBM Virgin America
OTHER INSTITUTIONS Juniper Networks Weir & Associates Catering
American Legion Auxiliary - East Maverick Capital Foundation Zappos
Palo Alto Unit 472 The Pew Charitable Trusts
Burlingame Lions Charities, Inc. Sun Microsystems, Inc. IN-KIND SCHOOL, NON
Christ Episcopal Church of Por- Visa International PROFIT & OTHER
tola Valley INSTITUTION DONATIONS
City of Menlo Park IN-KIND CORPORATE & Anonymous Students from
Congregation Beth Am COMPANY DONATIONS DeAnza College
Congregation Netivot Shalom 1-800-GOTJUNK Brownie Troop 61260
Escondido Elementary School Accenture California Institute for Women
Gideon Hausner Jewish Day Cindy's Nail Salon Redeemer School
School College Concierge Ronald C. Wornick Jewish Day
Girl Scouts of San Francisco Continental Caterers School
Jewish Community Center of Converse, Inc. National Charity League Menlo
San Francisco DLA Piper Park
Kiwanis Club of Menlo Park eBay Congregation Netivot Shalom
Kiwanis Club of South San Fran- FedEx Corporation Vibha
cisco FloraBella Weddings
Peninsula Jewish Community Forbes Media CLOTHING FOR
Center Intuit Online Payroll
The Peninsula League CONFDENCE CHAMPIONS
Infinity Press eBay Corporation
The Rotary Club of Belmont Jocoto Advertising, Inc.
The Rotary Club of Menlo Park NVIDIA Corporation Genomic Health, Inc.
The Rotary Club of San Carlos Infoblox
Old Navy Palo Alto Weekly
San Francisco Homeless Ser- P&B Textiles
vices Coalition PFC Information Services, Inc.
Springer Student Council Pink Tangerine
Trinity Church Poised Fitness
Unitarian Universalist Fellow- Premier Plastic Surgery
ship of Redwood City Sakura of America
Vibha Bay Area Sanrio Corporation

My New Red Shoes Annual Report 23

Our Contributors
SPECIAL THANKS TO OUR Outreach & Events Program
DEDICATED, ONGOING Manager
Becca Moos, Kids Helping Kids
VOLUNTEERS
Program Manager
Meredith Ackley, Marketing
Rachel Odessky, Clothing for
Matthew Brown, Web
Confidence Program Man-
Leonard Brzezinski, Photogr-
ager
phy
Jessica Speiser, Development
Mac Choudhry, Technology
Associate
Michael Kim, Technology
Genni Lawrence, Accountant
Lemo, back-to-school party
vocals and guitar
Mother-daughter teams of
National Charity League,
Menlo Park Chapter
Jessica Speiser, Development
Volunteer
Leonard Speiser, Web and
Technology
Pam Stoner, E-Newsletter Co-
ordinator
Jennifer Taxay, Development
Mauricio J. Vacas, Technology
Dave Wraight, Webmaster
...and all of our 500 volun-
teers!

INTERNS
Adam Alexander
Audrey Kuan
Elana Cohn

MY NEW RED SHOES

STAFF
Caron Tabb, Executive Direc-
tor
Stacie Hershman, Develop-
ment Director
Genni Lawrence, Controller
Rebecca Mayer, Community

My New Red Shoes Annual Report 24

Financial Statements

STATEMENT OF FINANCIAL POSITION

September 30, 2009 (with comparative totals for 2008)

2009 2008
ASSETS

Cash and cash equivalents 93,545 79,990

ST Investments 30,000 -
Accounts Receivable 17,866 -
Inventory (shoes) 57,900 17,700
Other assets 7,361 1,384

Total assets 206,672 99,074

LIABILITIES AND NET ASSETS

Liabilities:
Accounts payable and other liabilities 510 989
Payroll liabilities 3,955 2,077
Accrued expenses 5,891 5,573

Total liabilities 10,356 8,639

Net Assets:
Unrestricted 181,317 90,435
Temporarily restricted 15,000 -

Total net assets 196,317 90,435

Total liabilities and net assets 206,672 99,074

My New Red Shoes Annual Report 25

Financial Statements

STATEMENT OF ACTIVITIES AND CHANGES IN NET ASSETS

Year ended September 30, 2009 (with comparative totals for 2008)
2009 2008
Temporarily
Unrestricted Restricted Total Total

REVENUE AND SUPPORT

Contributions:
Individual contributions $180,042 $1,075 $181,117 $71,371
Corporate/business grants 21,647 42,904 64,551 21,924
Foundation/trust grants 21,850 54,000 75,850 58,750
Civic, community and religious groups 38,168 11,050 49,218 16,691
Board member contributions 29,125 - 29,125 9,661
Total contributions 290,832 109,029 399,861 178,397
InKind Support:
Donated services 55,837 - 55,837 54,193
Donated goods 105,274 - 105,274 28,890
Donated facilities 17,052 - 17,052 4,188
Total inkind support 178,163 - 178,163 87,271
Program Registration Fees 1,800 - 1,800 -
Investment and miscellaneous income 1,152 - 1,152 3,006
Net assets released from restrictions 94,029 (94,029) - -

Total revenue and support 565,975 15,000 580,975 268,674

EXPENSES

Program services:
Clothing for confidence program $252,113 - $252,113 $148,523
Kids helping kids program 94,398 - 94,398 42,248
Total program services 346,511 - 346,511 190,771

Fundraising and development 106,722 - 106,722 27,538

Management and general 21,860 - 21,860 20,217

Total expenses 475,093 475,093 238,526

Increase in Net Assets 90,882 15,000 105,882 30,148

My New Red Shoes Annual Report 26

 REVENUES FY 2008

Individual Contributions = 45%

Corporate/Business Grants = 16%
Foundation Grants = 19%
Civic, Community and Religious Groups = 12%
Board Member Contributions = 7%
Program Registration Fees

EXPENSES FY 2008

Programs = 73%
Fundraising and Development = 22%
Management and General = 5%

My New Red Shoes Annual Report 27

Notes to the Statements

1. ORGANIZATION AND OPERATIONS

MY NEW RED SHOES is a nonprofit public benefit corporation incorporated in March,
2006 for the purpose of providing homeless and low-income children in the Bay Area
brand new clothing and shoes for the first day of school so they may greet the school
year with pride, and to create a kids-helping-kids community by engaging local students
in service activities and educating them about the issues of homelessness and poverty.

2. SIGNIFICANT ACCOUNTING POLICIES

Basis of presentation: The financial statements are presented in conformity with State-
ment of Financial Accounting Standards (SFAS) No. 117, Financial Statements of Not-For-
Profit Organizations. Under SFAS No. 117, MY NEW RED SHOES reports information re-
garding its financial position and activities according to three classes of net assets: unre-
stricted, temporarily restricted, and permanently restricted.

Fiscal Year: MY NEW RED SHOES’ fiscal year begins on October 1 and ends on September
30.

Revenue recognition: Contributions are recognized in full when received or uncondition-

ally promised, in accordance with SFAS No. 116, Accounting for Contributions Received
and Contributions Made. All contributions are considered available for unrestricted use
unless specifically restricted by donors for future periods or specific purposes. Donor-
restricted amounts are reported as increases in temporarily or permanently restricted
net assets.

Temporarily restricted net assets become unrestricted, and are reported in the state-
ment of activities as release of restrictions, when the time restrictions expire or the con-
tributions are used for the restricted purposes. Special event revenue is recognized
when the related event occurs.

Contributed services, materials and equipment that do not meet the criteria for recogni-
tion under SFAS No. 116 are not reflected in the financial statements.

Cash and equivalents: For financial statement purposes, MY NEW RED SHOES considers
all investments with a maturity at purchase of three months or less to be cash equiva-
lents. MY NEW RED SHOES currently holds $42,898.60 in short term money market
funds.

Property and equipment - are recorded at cost and depreciated using the straight-line
method over estimated useful lives of 3 to 39 years. MY NEW RED SHOES’ policy is to
capitalize such items with a cost of $1,500 or more.

My New Red Shoes Annual Report 28

Income taxes: MY NEW RED SHOES is publicly supported and exempt from income taxes
under Section 501(c)(3) of the Internal Revenue Code.

Inventory Valuation: Inventories consist of shoes, gift cards, and something special acces-
sories, and are valued at the lower of cost or market. MY NEW RED SHOES determines
cost using the specific identification inventory method.

3. DONATED MATERIALS AND SERVICES

MY NEW RED SHOES receives support from various individuals and organizations consist-
ing of the free use of facilities, equipment, goods and services. The free goods and ser-
vices partially defray the costs that MY NEW RED SHOES would otherwise incur for pro-
gram services, fundraising, and management and general expenditures.

A partial list of donated goods and services received is noted

Accounting Services $9,600
Background checks (PFC Information Services) $1,378
Payroll service (Paycycle.com) $516
Fedex delivery service $667
Volunteer services (which would otherwise have been purchased) $42,176
Gift Cards $1,015
Supplies $3,948
Shoe donations (Nike/Converse) $65,410
Office space (Forbes.com) $11,352
Warehouse space (Nvidia Corporation) $5,700

MY NEW RED SHOES also receives donated services from other contributors and volun-
teers that are not measurable and, therefore, are excluded from the financial statements.

4. NET ASSETS
During the year, temporarily restricted net assets were restricted for the following pur-
poses:
Clothing for confidence program $89,029
Kids helping kids program $20,000

As of September 30, 2009, temporarily restricted net assets of $94,029 were released. MY
NEW RED SHOES will carry over $15,000 of temporarily restricted net assets to the next
fiscal year.

My New Red Shoes Annual Report 29

We have made every effort to ensure accuracy in the Annual Report. If, however, your name
has been omitted, misspelled or incorrectly listed, please accept our apology and let us know
about the error by contacting Caron Tabb, Executive Director, by phone at (650) 539-5454, by
email at caron@mynewredshoes.org or by mail at the address below.

111Anza Blvd. Suite 110

Burlingame, CA 94010
650-241-3911
www.mynewredshoes.org