Valoración y Negociación de Tecnología

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA
VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA

CURSO: 212032A_761
Valoración y Negociación de Tecnología
Curso: 212032A_761
Activity
Step 2 – Create Value From Technologic Innovation
Presented to:
Andrés Alberto Osorio
Teacher
Delivered by:
Edisson Alexander Rodríguez Velandia
Código: 1033714683
Grupo: 212032_23
UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA - UNAD

ESCUELA DE CIENCIAS BÁSICAS TECNOLOGÍA E INGENIERÍA
APRIL 2020
BOGOTA
Development Of The Activity
CURSO: 212032A_761
Individual:
The students must develop the following activities:
2. Individually, each student of the group must choose one of the following topics and post its
selection in the Collaborative Learning forum:
1. Intangible assets valuation
2. Income approach valuation method
3. Real options valuation method
4. Cost approach valuation method
5. Market approach valuation method
Solution:
I choose Intangible assets valuation
3. According to the topic selected previously, using the online tool Genially, create a “Video
Presentation” including:
 Student name, date, group number

 Topic Tittle
 Topic Description
 Examples
Only one student per group must work on each topic, it means for example, if one student selects
Real options valuation method, none of the other four students can present the “Video
Presentation” of Real options valuation method, they must choose another topic. In case a second
student present a video related to Real options valuation method, it cannot be evaluated.
Finally, post the link of the Genially “Video Presentation” on the Collaborative Learning forum.
Solution:
Link:
https://view.genial.ly/5e7c26b539cc270e3c1e0d09/video-presentation-valuation-and-
negotiation-of-technology
4. According to the information gathered in Step 1 of the course developing the survey, the
company mentioned some computer programs they use for its activities as a part of the digital
transformation.
In order to understand a software purchase, develop the following activities:
CURSO: 212032A_761
a) Select one of those computer programs mentioned in the survey.

Solution:
Ziur Software.
https://www.ziursoftware.com/quienes_somos.php
b) Imagine that you are working for the technological procurement area of a company and
you need to buy the computer program.
you selected previously. Search on internet or other sources to find a quotation to identify:
 Owner of the rights

 Technical description
 Prices
 Payment terms
 Other information of interest
Solution:
 Owner of the rights: Martha Ochoa

 Technical description: Computers that have Windows 7 to 10, These computers
must have a Ram memory of 4.
 Prices:
12 Months
Description Unit Value Users Month Subtotal

Server License $ 846.400 1 12 $1.036.800
Gift Client $15.000 1 12 $0.0
License
Installation And - 0 $190.000
Configuration
Invoice $411.000 $411.000
Implementation
Electronic + Up
to 500 Invoices
year + Digital
Certificate
Free Month - 6 -
Offer
Total 2 18 $1.637.800
 Payment terms: Consignment or by bank transfer in the name of ZIUR SOTFWARE

COLOMBIA S.A.S. NIT 900995497-0
Davivienda: Savings N° 004200189647
CURSO: 212032A_761
Bancolombia: Savings N° 589-658891-06

 Other information of interest: Benefits of the cloud versión.
The data is in the cloud, ensuring high availability, and that you can Access it from
anywere in the world.
Backup servers that guarantee high availability.
Very easy to us, it contains inventories and accounting, as well as many more
functions that Will help you in the management of your company.
It is the version that fits most companies.
c) Hand draw a billboard explaining the computer program and the mains aspects to buy it.
Solution:
d) Record and post in YouTube a 2 - 3 minutes video where the student appears himself
with the hand draw billboard presenting in English the main aspects to buy the computer
program selected, mentioning:
CURSO: 212032A_761
1. Student´s name
2. Date
3. Name of the computer program
4. Main aspects according to the hand draw a billboard
5. A conclusion related to how easy is to purchase a computer program for a Colombian
company.
Solution:
Link: https://www.youtube.com/watch?v=4j2gV_T-Foo
e) Post the YouTube link on the Collaborative Learning forum.
Solution:
Link: https://www.youtube.com/watch?v=4j2gV_T-Foo
5. In order to continue developing the diagnosis to understand the situation in Colombian

enterprises of digital transformation, it is important to write a justification for the research.
CURSO: 212032A_761
a) Individually, each student search on internet, newspapers or other reliable sources to find
an article that evidences the problem of digital transformation in Colombian enterprises
b) Read, analyze the article and complete the following chart:
Solution:
Analysis of the Article Chart
Student name Edisson Alexander Rodríguez Velandia

Article Tittle REPORTSColombia must boost digital transformation
and take further steps to ensure benefits are shared by all.
Article Image
References Newsroom,(2019),*”Colombia must boost digital

transformation and take further steps to ensure benefits
are shared by all”*, moderndiplomacy, taken by:
https://moderndiplomacy.eu/2019/10/27/colombia-must-
boost-digital-transformation-and-take-further-steps-to-
ensure-benefits-are-shared-by-all/
Relation of the article with The digital transformation in Colombia enterprises is very
the problem of digital important in order to compet with international markets,
transformation in be successful, improve the economy in the country and be
Colombian enterprises update withthe challenges that globalization brings.
Colombia has been working on improving digital
transformation. However, according to Newsroom
newspaper, the going digital in Colombia report showed
that “Colombia is lagging behihd in overall internet usage
with 64% individuals using the internet in 2017, a level
reached in most OECD countnes in the mid – 2000 s
(2019).
For this reason, the goveinment should set up new steps
to foster the use of digital technologies in all the country.
In conclusion, despite Colombia is working on digital
CURSO: 212032A_761
transformtion, this is not enough to compete with changes

and international markets if the goverment does not
stablish other strategies.
Bibliography
CURSO: 212032A_761
Kuada, J. E. (2012). Research Methodology : A Project Guide for University Students (pp 38-

40). Frederiksberg C [Denmark]: Samfundslitteratur Press. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38
Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and Business : The Power of
Intangible Assets. (pp 5-7). Los Angeles: Sage Publications Pvt. Ltd. Retrieved
from: http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=821413&lang=es&site=eds-live&scope=site&ebv=EB&ppid=pp_7
Delong, J. V., & Palmer, T. G. (2018). Proposition: Intellectual Property Must Be Protected. (pp
44-46) The reason, Retrieved from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=f5h&AN=131307271&lang=es&site=eds-live&scope=site
Newsroom,(2019),*”Colombia must boost digital transformation and take further steps to
ensure benefits are shared by all”*, moderndiplomacy, taken by:
https://moderndiplomacy.eu/2019/10/27/colombia-must-boost-digital-transformation-and-take-
further-steps-to-ensure-benefits-are-shared-by-all/
CURSO: 212032A_761

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