A REPORT ON

Can you identify one or more nations

whose populations hold the promise of
huge potential markets for consumer
goods?How have the pressures from
potential marketers to these untapped
consumer groups driven the political
discussion on a National and
International level?

NAME:ANUDEEP.PUVVADA
IDno:1901001
SUBJECT:MARKETING MANAGEMENT
MBA 1ST YEAR
 SUMMARY

 DEFINITION OF CONSUMER GOODS

 MEANING OF POTENTIAL MARKET

 Can you identify one or more nations

whose populations hold the promise of

huge potential markets for consumer

goods?How have the pressures from

potential marketers to these untapped

consumer groups driven the political

discussion on a National and

International level?

INTRODUCTION
Definition of Consumer Goods: Consumer goods are
products bought for consumption by the average consumer.
Alternatively called final goods.

Examples of consumer goods:Food,Personal care items,clothing

etc.,

Meaning of Potential market: Potential market is the part of

the total population that has shown some level of interest in
buying a particular product or service. This includes
individuals, firms and organizations. Potential market is also
called Total addressable market.

Examples of Potential market:INDIA and China

INDIA and China has large potential markets because this two
places has large populations and have the scope of introducing
the new product.

For this topic I am selecting the Indian market,because the

population of this country is 137.92 crores as per 2019.As we
know that India is developing country. India has a high national
debt with 68% of GDP, while its fiscal deficit remained at 3.4%
of GDP. However, as per 2019 CAG report, the actual fiscal
deficit is 5.85% of GDP.

NOTE:CAG is abrivated as Comptroller and Auditor General of

India.

In India we can find all set of targeted consumers

Some of the FDI’s KIA,Xiamoi,Apple INC,etc.,

FDI Higher Under NDA Than UPA

NDA: National Democratic Alliance(BJP)

UPA: United Progressive Alliance(National Congress)

FDI inflow during the the first three years (2014-16) of the NDA
government was $160.78 billion, up more than three times
compared to UPA-I ($ 37.83 billion) and 35 percent higher than
UPA-II ($119.14 billion)

Apple INC: With the Foxconn facility, Apple now has two
manufacturing operations taking place in India At its Bengaluru
plant along with Taiwan's Wistron, Apple started assembling its
older models in 2017. Apple has reportedly begun
manufacturing the iPhone XR in India. The production of the
affordable iPhone model is currently being done at the Foxconn
plant in Chennai. After the iPhone 6s, iPhone 7 and the iPhone
X, the iPhone XR is the fourth iPhone to be manufactured in
India.

Reasons to start Apple in INDIA: Apple sold 2.5 million

smartphones in India in 2016, with one-third of them in the
fourth quarter, after the launch of iPhone 7. Although Apple
captured 10th position in India’s smartphone rankings during
the fourth quarter, it led the premium segment (above $450)
with a 62% market share, Counterpoint Technology Market
Research said on Wednesday.

While India provides a 20% capital subsidy for electronics

manufacturing units for 10 years, Apple is said to have asked
the government to provide additional benefits under the
Modified Special Incentive Package Scheme.
KIA motors: The company, which is partly owned by Hyundai
Motor but treats it as a competitor, has invested $1.1 billion to
set up its factory at Anantapur. The investment on the testing
unit will be outside this, but how much that will be has not been
fixed yet, Kia Motors India by MD Kookhyun Shim.

The state government had issued orders for acquisition of 600

acres for the proposed manufacturing hub just a day after Kia’s
team met chief minister N Chandrababu Naidu on April 12. The
government proceeded with the acquisition only after Kia
officials were satisfied with the site, after making two-three
visits to Penukonda in Anantapur district.
Some other FDI’s are HUL(Hidustan Unilever Limited),Real
me,Xiaomi,Kia motors,Apple INC,Hyundai etc.,

CONCLUSION
By starting the company or manufacturing plant in potential
markets and developing markets like India,it will be easy for the
company to expand their product line,they can reduce the
import taxes and can increase their customers.Increase the
employement and life style and other economical factors.

SOURCES
Definition of Consumer goods:GOOGLE
Meaning of potential market:GOOGLE

Apple INC:Money control & Ecnomic Times

Apple image:www.counterpoint.com

Kia Motors: https://m.economictimes.com/

Kia market share :www.autocarindia.com