The Largest Business in the World

Every working day, billions of dollars exchange hands in the world's stock markets, financial futures and
currency markets. Trading these markets is by far the largest business on the planet. And yet, if you were
to ask the average businessman or woman why we have bull markets or why we have bear markets, you
will receive many opinions.

The average person has absolutely no idea what drives the financial markets. Even more surprising is the
fact that the average trader doesn’t understand what drives the markets either! Many traders are quite
happy to blindly follow mechanical systems, based on mathematical formulas that have been back-tested
over 25 years of data to ‘prove’ the system’s predictive capacity. However, most of these traders have
absolutely no idea whatsoever as to the underlying cause of the move. These are intelligent people. Many
of them will have been trading the financial markets, in one way or another, for many years. A large
number of these traders will have invested substantial amounts of capital in the stock market.

So, despite financial trading being the largest business in the world, it is also the least understood business
in the world. Sudden moves are a mystery, arriving when least expected and appearing to have little logic
attached to them. Frequently, the market does the exact opposite of a trader's intuitive judgement. Even
those who make their living from trading, particularly the brokers and the pundits, whom you would expect
to have a detailed knowledge of the causes and effects in their chosen field, very often know little about
how the markets really work.

It is said that up to 90% of traders are on the losing side of the stock market. So perhaps many of these
traders already have the perfect system to become very successful – all they need to do is trade in the
opposite direction to what their gut feeling tells them! More sensibly, this book will be able to help
you trade intuitively, but in a way a professional does.

Below is a brief series of questions – as an experiment, see if you can answer any of them:

• Why do we have bull markets?

• Why do we have bear markets?
• Why do markets sometimes trend strongly?
• Why do the markets sometimes run sideways?
• How can I profit from all of these movements?

If you can answer these questions with confidence you do not need to read this book. If on the other
hand you cannot, do not worry because you are not alone, and you will have the answers by the time
you have reached the end of the book.