www.gazeto.

in
 THE PROBLEM

SMARTPHONE BUYING IS BEING DONE THROUGH TWO PLATFORMS

• E-COMMERCE PORTALS
• OFFLINE RETAIL STORES

BOTH THESE PLATFORMS ARE ISOLATED AND

HAVE CERTAIN BENEFITS OTHER THE OTHER AND OR
SOME DRAWBACKS. NEITHER ONE OF THEM IS
ABLE TO SERVE THE CUSTOMER WELL

www.gazeto.in
 THE GAZETO SOLUTION

● WE AT GAZETO AIM TO BRIDGE THE GAP BETWEEN

THE ONLINE & THE OFFLINE MODES

● CONVERGENCE OF BOTH PLATFORMS WOULD LEAD

TO CUSTOMER EXPERIENCE TRANSFORMATION

www.gazeto.in
 THE GAZETO ADVANTAGES

● SWIFT DELIVERY- 8 HOURS

● LIVE DEMO BEFORE YOU BUY

● OPTION FOR DEMO OF 2 DEVICES. FEEL AND COMPARE BEFORE BUYING

● INSTANT SETUP OF NEW DEVICE BY TRAINED SALES TEAM

● EASY FINANCE AT COMFORT OF HOME

● 1 YEAR OF SERVICE ASSISTANCE- FREE PICK AND DROP TO SERVICE CENTRE

● FREE STANDBY DEVICE DURING SERVICE ISSUE

www.gazeto.in
 MARKET OPPORTUNITY

• GROWING SALES OF SMARTPHONES(124.3 Million in 2017 to

142.3 Million in 2018)

• AVERAGE SMARTPHONE PRICE (158 USD in 2018)

• INDIA: 22 BILLION USD MARKET

• INCREASE IN INTERNET TRAFFIC (10 fold increase expected

from 2014 to 2019)

• STAGNATION OF ONLINE SALES OF MOBILES (Has hovered

around 33% )

• DISREGARD FOR CUSTOMER EXPERIENCE (By both online &

retail players)

www.gazeto.in
 MARKET-SIZE OF INDIAN CITIES

CITY MARKET SIZE (IN MILLION USD)

• MUMBAI 1243.67

• PUNE 317.38

• GURGAON 112.11

• DELHI 1211.82

• BANGALORE 633.93

• HYDERABAD 391.91

• INDORE 242.99

www.gazeto.in
 PRIMARY CUSTOMERS

RETAIL: INSTITUTIONAL:
• CITY: TIER 1, TIER II • CITY: TIER 1, TIER II

• AGE GROUP: 22-50 YEARS • SMALL & MID SIZED ORGANISATIONS WITH
EMPLOYEE BASE OF 100-2000

• INCOME > 500 USD Per Month

• HAVING EXPOSURE TO ONLINE

SHOPPING

• ENJOY SHOPPING BUT AVOID

CROWD

www.gazeto.in
 RETAIL CUSTOMERS‘ PROFILE

COLONEL JOSHAL

Demographics Behavior

Age: 45 years • Not so tech savvy and needs guidance

Gender: Male • Prefers retail shops over online portals
Marital Status: Married
• Seeks help in set up of new devices
Location: Pune

Occupation Pain Points

Works with the Indian Armed • No time to visit market and check new models
Forces • Post sales service issues.
Income: Rs. 130k per month

www.gazeto.in
 RETAIL CUSTOMERS‘ PROFILE

PAYAL KASHTA

Demographics Behavior

Age: 26 years • Buys best value products based on research

Gender: Female and online resources
Marital Status: Unmarried • Avid online shopper
Location: Pune • Upgrades her mobile every 14 months

Occupation Pain Points

Works in the IT Industry • Online platforms do not provide touch n feel

Income: Rs. 50k per month experience
• Post sales service issues

www.gazeto.in
 RETAIL CUSTOMERS‘ PROFILE

JAYANT PATIL

Demographics Behavior

Age: 36 years • Buys premium mobiles and upgrades very often

Gender: Male • Prefers local retail over online as the transaction
Marital Status: Married value is high
Location: Pune • Wants a dedicated resource to look after his
needs
Occupation Pain Points

Businessman • No vendor to give demos & offers of newly

Income: Rs. 200k per month launched models at his place
• Post sales service issues

www.gazeto.in
 INSTITUTIONAL CUSTOMERS‘ PROFILE

SYNECHRON MAHINDRA HOLIDAYS

Characteristics Characteristics

• IT Company with strength of 2000 • Vacation Ownership Company with strength

of 50+ resorts
• Provides mobiles to its employees
• Uses mobiles, tabs, other devices &
• Uses tabs to record information of prospective
clients
consumables in their operations

Pain Points Pain Points

• No vendor to supply a mix of different • No vendor is ready to provide comprehensive

products & services solution to their problem
• Special billing for SEZ area • Multi-location service issues resolution
• Post sales service issues

www.gazeto.in
 INSTITUTIONAL CUSTOMERS‘ PROFILE

SUPREME TRANSPORT SHIVAM ENGINEERS

Characteristics Characteristics

• Transport company with a fleet of 200+ buses • Distributor of electrical equipment.

• Uses mobiles in buses to manage bookings • Gifts mobiles and devices to its dealers as
part of sales promotion

Pain Points Pain Points

• No vendor to guide their team and help them • Finding the best deal and prices
decide the right product
• Customized billing and delivery
• Post sales service issues

www.gazeto.in
 MARKETING STRATEGY

• DIGITAL MARKETING

• SMS, CHAT BOTS TO TARGET CUSTOMERS (FROM RELEVANT

DATA)

• DIRECT SALES

• CORPORATE EVENTS/ TIE-UPS

• INFLUENTIAL MARKETING

• BTL ACTIVITIES IN TARGET CLUSTERS

www.gazeto.in
 GAZETO: SOLVING PROBLEMS FOR ALL

• CUSTOMERS: Time & Opportunity Cost, Hassles like

traffic & parking, Better Experience

• DISTRIBUTORS: Reach, Better cash flow

• OEM’S: Reach, Shield against unfavorable customer

service, Lower marketing cost

www.gazeto.in
 SWOT ANALYSIS

STRENGTH WEAKNESS

• Customer Centric Product • Biggest shortcoming of any

• Strong relationship with start up- Capital

OEM’s • Weak technology part

• Robust process-oriented • Geographic limitations
model
• Exclusive availability of
• Focused approach towards models on online platforms
product and market as well
• Product line too narrow
• Large ticket size can easily
take care of delivery costs

www.gazeto.in
 SWOT ANALYSIS
OPPORTUNITIES
• First Mover advantage
• Hybrid model- online &
offline
• GST implementation has
given a level playing field
• E-tailers looking beyond
discounting strategy
• Local player advantage
• Specific target areas based
on demographic research
www.gazeto.in
THREATS
• Competition from deep pocket giants
• Large database of customers available
with competitors
• Organized Trade can replicate the model
• Powerful Data Centric companies like
Google & Facebook can enter the market
• New e-tailers like Alibaba can enter the
market with huge discounting patterns
• Large e-tailers having pan India presence
can influence OEM’s
 REVENUE MODEL

• MARGINS FROM SALES OF MOBILES: 7-15%

• WITH INCREASE IN VOLUMES THE MARGINS WILL GROW UP TO 18%

• MARGINS FROM SALES OF ACCESSORIES: 50-55%

• MARGINS FROM REPAIRS: 40-45%

• WITH INCREASE IN VOLUMES & WEBSITE HITS OEM’S WILL PROVIDE

MARKETING BUDGETS AND PAY FOR WEBSITE BANNERS

• ONLINE BUSINESS MODEL WILL ENABLE MORE COVERAGE THAN

COMPARED TO RETAIL OUTLETS, HENCE CUTTING ON HIGH
RENTALS

www.gazeto.in
 BUSINESS DETAILS

DATE RANGE: 2nd Sep’ 17 TO 31st Jan’ 20

• NUMBER OF WEBSITE VISITORS- Around 1,07,000

• TOTAL SALE - Rs. 1,03,21,541 ( 143,355 USD)

• EARNINGS FROM SALES- Rs. 7,47,023 (10,375 USD)

• NUMBER OF B2B CUSTOMERS- 21

• NUMBER OF B2C CUSTOMERS- 318

• REPEAT PURCHASE RATE OF B2C CUSOMERS- 44%

www.gazeto.in
 FUNDING

FUNDS REQUIRED ACCORDING TO PROJECTIONS FOR NEXT 5 YEARS (in Million USD)

CAPITAL
TIME PERIOD REVENUE EARNINGS PROFIT/LOSS
REQUIRED

FIRST 18
0.84 0.07 -1.43 2.00
MONTHS

19-36
20.69 2.29 -2.31 3.00
MONTHS

37-60
155.19 20.21 10.82 -
MONTHS

www.gazeto.in
 GROWTH & SCALING UP

CITIES WHERE WE WOULD BE OPERATING IN THE NEXT 60 MONTHS

REVENUE IN MILLION
APPROX MARKET
CITY USD BY THE END OF 60
SHARE
MONTHS
PUNE 46.12 8%
BANGALORE 38.85 3%
MUMBAI 36.10 2%
HYDERABAD 19.64 3%
DELHI 14.86 1%
INDORE 16.90 4%
GURGAON 4.26 2%

• NUMBER OF CUSTOMERS THAT WE EXPECT TO SERVE: 773,164

www.gazeto.in
 THE TEAM

MENTOR
• KAMAL BALI, MD- VOLVO INDIA

BRAND CUSTODIAN
• SUDHIR SHARMA, FOUNDER OF INDI DESIGN

CORE TEAM

• VAIBHAV DOVAL- FOUNDER. Alumnus of IIM-LUCKNOW. 9 years of experience

in NBFCs. 7 years of experience in Business Consulting & Entrepreneurship.

• AMIT SINGH- MARKETING HEAD. MBA from FMS-BHU with 7 years of experience in Sales & Marketing.

www.gazeto.in
 THANK YOU

www.gazeto.in