PROFESSIONAL BRAND

NARRATIVE
HAILEY MOPAS

Introduction
During my first semester in Eller, I have been
evaluating my professional persona by taking
self-assessments, working in a team, and
receiving constructive feedback from my
peers. This professional brand narrative is
used to analyze my results from my self-
assessment and Outside Leadership
Communication Evaluation.

In this document, I will be able to identify how

my network perceives me and how I perceive
myself, which will help me to be a more
professional and credible person.
People's Style
Based on the results from my self-assessment,
I was classified as amiable. However, my
survey results indicated that I am a mix of
expressive and amiable. Figure 2 & 3. Pie charts showing my people's style results.

In my culture, we tend to be very expressive

with our emotions. I am more talkative and
sociable when I am with my family and friends
in my home setting.

However, some survey respondents also

Figure 1. Scatter plot showing composite responsiveness and
assertivness results.
As seen in the graph above, my scatter plot
depicts that I am expressive. This shows that I
scored as more assertive and responsive in my
survey, which were different results that I got
from my self-assessment.
As seen in Figure 2 and 3, the results classified
me more as an expressive rather than amiable.
This response could have been from my
friends and family at home.
classified me as an amiable. This could have
been my manager and my Eller teammates.
When I am in a group setting or
communicating with peers who have
authority, I present myself as a relaxed,
friendly, and soft-spoken individual. Even
though it may seem I am very reserved, by
nature, I am an inward thinker vocalizing when
it is most necessary and appropriate.
Cultural Map
As seen below in Figure 4, it depicts my
results from my Cultural Map assessment and
shows the different results between my self-
assessment and survey. This is supposed to
help me understand how I prefer
communicating across cultures.
PROFESSIONAL BRAND
NARRATIVE
HAILEY MOPAS

J A C Q U E L I N E TtoH
see that my survey responders perceive me
OMPSON
the same way.

B U S I N E S S A N A L Y S T

Figure 4. Bar chart showing eight cultural map scales. The dark
red is survey results and light pink is self assement results.

Persuading Figure 5. Word Cloud of reoccurring words from my survey

After evaluating my results, I believe that I
identify more with my survey respondents.
When convincing others, I tend to offer
tangible examples. This is because when I am
persuading someone, I like to give realistic
outcomes from my personal experiences.
Disagreeing
This aspect of the cultural map is to measure
how disagreements are addressed. My survey
respondents classified me as someone who
avoids confrontation. I believe that I identify
more with my survey results because I tend to
refrain from arguing and like to keep the
disagreements I have with others private.
Scheduling
This aspect of the cultural map measures my
time management. In my self-assessment, I
identified as someone who prefers structured
timelines. I believe that I identify more with my
survey respondents because I tend to get my
responsibilities done faster when there is a
strict deadline for an assignment or project.
Survey Responses
The most reoccurring words that my survey
respondents described me as were
hardworking, creative and reliable. These
words are how I described myself in my self-
assessment. I was very surprised to see that
respondents.
The common improvements from my survey
respondents are to not be hesitant and to trust
myself. I did not find this response surprising
because, at times, I believe that I do hesitate
to speak up. This is the most important lesson
that I learned from my brand narrative
because I want others to perceive me as
someone who is confident and does not
second guess herself.
The survey respondents recommend to be
more open and to lead with more authority.
To improve, I will be more collaborative, be
outspoken, and generate more of my ideas
and thoughts in a group setting. Moving
forward, implementing these
recommendations will help me to develop my
professional persona.
Conclusion
The professional brand narrative gave me
insight into my professional persona. Even
though some of the results were different from
how I perceived myself, I was able to obtain
feedback from my peers to help me better
understand my personal communication
style. This report has helped me to identify
how I can improve in order to be an effective
professional .