discover how

instagram
REALLY  works
AND
START your
iG BUSINESS
WRITTEN BY: @LEARN2EARNIT
 WHY INSTAGRAM?
With over 1 billion active monthly users, Instagram is
the hottest
social media platform and
is growing faster than any other competitor.

You might be wondering:

" So, what does this mean for me?"

Well, the answer is really simple:

You are officially able to make tons of money with

Instagram without relying on your 9to5 anymore.

The real benefit of building your online business is that,

with the right tools and knowledge, You will be able to
transform your entire life into your living dream, day
after day, simply using your phone/laptop and Wi-Fi.

WRITTEN BY: @LEARN2EARNIT

 Literally, everybody can now learn how to make
money on IG, if you know how the system works; which
is exactly why we've decided to create this quick and
easy-to-follow guide, so that you can start taking full
advantage of its potential.

Quick note: This eBook was originally written in

August 2019. In April 2020 we've released this new
version which includes updated tips and tricks as well
as valuable bonuses. More on this at the end.

WRITTEN BY: @LEARN2EARNIT

 HOW IT STARTED
@LEARN2EARNIT
Before getting down to business, we just wanted to
say thank you for being part of this amazing
community and for always supporting us.
This eBook was designed to give you a detailed
and robust preparation to start your Instagram
journey without waiting any longer.
We must warn you right away though:
Don't ever consider this as a "get rich quick"
scheme because EVERY business idea you
decide to embrace requires lots of effort,
perseverance, patience and many other mental
skills from your side.
On top of that, one of the biggest problems for
beginners (which used to be ours as well, back in
the days) is to find the RIGHT information.
Too many eBooks are written every day by fake,
un-verified, full of BS "gurus" which give you
nothing but junk to fill your head with.
What's left at the end of the run?

WRITTEN BY: @LEARN2EARNIT

 Just useless info -which you can find everywhere-
and money spent on something unnecessary that
won't help you reaching your goal.
Our journey began around February 2019, when we
were stuck in the 9-5.
Absolutely worn out by our boring, beyond-
depressing routines we decided to open our first
Instagram page. We knew it could become
something big.

WRITTEN BY: @LEARN2EARNIT

 OUR IG JOURNEY
After many failures, we mastered the art of growing
on IG organically without paying for any type of Ads
whatsoever.
The journey has been long; we studied and
experimented so much before coming up with our
personal, proven to work strategies.
We will never forget the sleepless nights, the
headaches, the creativity blocks that you face as a
beginner with no experience.
After a long time, we can finally say we are
financially free making 5 figures every month - even
in lockdown - thanks to Instagram.
One page changed our life forever, and surely will
do for you as well.
This eBook will give you the knowledge to start
building something valuable for YOUR life.

WRITTEN BY: @LEARN2EARNIT

 Being a digital entrepreneur is not an easy thing.
It's a lifestyle and, ultimately, a dream.
If you've always dreamt about financial freedom.
If you've always dreamt about making tons of money
without constantly breaking your back from 9 a.m to
5 p.m. - just with a laptop and internet connection.
And If you've always been ambitious but lacking of
knowledge, self-confidence and motivation, then it's
now time to unlock your new lifestyle.

WRITTEN BY: @LEARN2EARNIT

 WHAT YOU WILL
LEARN IN THE EBOOK
1. HOW TO CHOOSE THE ACCOUNT TYPE
2. HOW TO PICK YOUR NICHE AMONG THE MOST
PROFITABLE ONES IN 2020
3. HOW TO CREATE THE PERFECT USERNAME
4. HOW TO CREATE THE PERFECT USERNAME 2.0 (S.E.O
HACK FOR VISIBILITY)
5. THE DIFFERENT TYPES OF LOGOS (NICHE AND
BUSINESS ACCOUNTS)
6. HOW TO CREATE THE PERFECT BIO
7. CONTENT CREATION 101
8. THE BEST TIMING TO POST AND HOW MANY TIMES YOU
SHOULD POST
9. HOW TO USE HASHTAGS IN 2020
10. WHY BUILDING A BRAND IS IMPORTANT
11. HOW TO USE ENGAGEMENT GROUPS THE
RIGHT WAY

WRITTEN BY: @LEARN2EARNIT

 1.HOW TO CHOOSE THE
ACCOUNT TYPE

BUSINESS
If you already have a business set and running,
and want to promote it through social media to
increase traffic, then you should definitely create
and implement a "Brand Strategy";
Sharing, for example, content strictly related to
your business, industry and target audience.

e.g.: If you own a coffee shop, you will ONLY post

content related to this industry, which is the reason
why your audience follows you, because they love
coffee and you talk about it through your posts and
daily stories.

WRITTEN BY: @LEARN2EARNIT

PERSONAL BRAND(INFLUENCERS)
If you’re a solo-preneur and want to be recognised as
an influencer of your niche, then this type is the one
for you.

Being a personal brand is another money-making

secret of the Instagram world; one of its bad sides is
the difficulty to grow consistently and exponentially,
due to its competition.

In this field you have to put in a lot of work and have

to bring in your A game.

Not only that, but you also need to come up with an

initial Branding and Posting strategy related to your
niche.
Test it and tweak it until you find the perfect fit for
your audience.
e.g. Fashion influencer, Fitness coach, Traveler etc.

WRITTEN BY: @LEARN2EARNIT

NICHE ACCOUNT
While growing a personal brand is undoubtedly the
hardest task, growing a niche account is probably the
easiest.

Simply explained, a niche account is where you

focus mainly on one topic or derivatives of it.

For example, @learn2earnit was built around the

business, success and making money online niche.
All three are clearly relevant and linked to each other.

There are so many different niches to choose from,

but the biggest mistake most newcomers make is to
frantically pick one, only to find out they're not
passionate about it and quit after 2-3 months.

It's important that you find out what your skills and
passions are and choose the niche you want to go
for accordingly; after that, aim to produce valuable
content related to the industry you chose.

The best thing about starting a niche account is that

you don’t even have to show your face to make
thousands of dollars each month.

Pro tip: You can have a personal brand account type

and still be able to post content similar to a niche account.

WRITTEN BY: @LEARN2EARNIT

 2.HOW TO PICK YOUR NICHE
AMONG THE MOST
PROFITABLE ONES IN 2020

As you read in the previous chapter, you don't have

to have an already established business in order to
start making money with Instagram, and you don’t
even need to start a personal branding type of
page, if you're not entirely convinced about it.
What you can do instead, is to simply start a niche
account around something you’re truly good at and
very passionate about.
Here is a tidy breakdown of the most profitable
niches to get you inspired.

WRITTEN BY: @LEARN2EARNIT

HEALTH & BUSINESS
FITNESS AND MONEY

NUTRITION TRADING
HEALTH MOTIVATION
SUPPLEMENTS MARKETING
WORKOUT SUCCESS
EXERCISES BUSINESS
DIETS ONLINE BUSINESS
AND MANY MORE...

DATING AND
RELATIONSHIPS ENTERTAINMENT
ROMANCE BEAUTY
SADNESS PETS
BREAKUPS GAMING
QUOTES TECHNOLOGY
COUPLE GOALS MEMES
AND MANY MORE...

WRITTEN BY: @LEARN2EARNIT

 3.HOW TO CREATE THE
PERFECT USERNAME
AVOID USING DOTS AND
UNDERSCORES

When choosing a username, NEVER use dots nor

underscores.
The reason why you should not include these in the
username is because the algorithm will LOWER the
discovery capacity of your account, making it harder
for people to find you organically.

Pro tip: Never add numbers at the end of your

username. (for the exact same reason)

WRITTEN BY: @LEARN2EARNIT

CREATE SOMETHING UNIQUE
Now, this is something that must be understood before
going on.
Why do I say to be unique when coming up with the
username?
Truth is:
If you don't have a special, exclusive identity you are
just one of those 1 billion monthly users on Instagram,
therefore how can you expect different results? How
can you expect people to recognise you as one of the
big players in that niche?
That's why this should be the 1st priority and primary
thought when setting up an Instagram account.
Stand out from the crowd with you own authentic voice
and message for your audience.
Some niches might be more saturated than others, but
if your message and personality are on point and are
helping your audience with their pain points and
frustrations, you will still go far.
P.S.: Don't try to steal somebody else's username as
you'll look crap and totally unprofessional.

WRITTEN BY: @LEARN2EARNIT

AVAILABILITY ON DIFFERENT
PLATFORMS
Another element you have to keep in mind and
check is the complete availability on different
platforms for the username you chose.
When your business page will be up and
running, growing many followers each day and
making you money; you'll soon get to a point
where you can decide whether to expand on
other social media platforms or not.
Ultimately, it's better to do proper research at this
stage than later on.
Use namechk.com for free to check the
username.

⚙In the 2020 "Insta Secrets Black Book" we will

show you in-depth, step-by-step strategies as
well as tips and tricks nobody wants YOU to
know about Instagram.
People who discovered these secrets have been
making between 4 to 5, even 6 figures monthly
and are retired young, financially free.
Stay tuned to find out more!⚙

WRITTEN BY: @LEARN2EARNIT

 4.HOW TO CREATE THE
PERFECT USERNAME 2.0
(S.E.O HACK FOR VISIBILITY)
There is a slight difference when it comes to the
"Username" and "Name" on IG.
In case you didn't know, let us clear it for you:
The name that shows on top, which you get to create at
the very beginning, is the "Username"
As you can see in the image, @learn2earnit is
my "Username", and Business | Success | Money is my
"Name".
You can change the "Name" as many times as you
want, however the "Username" can only be tweaked
limited times.

WRITTEN BY: @LEARN2EARNIT

 With that being said, you may already know what SEO
is.

The acronym S.E.O stands for "Search Engine

Optimization" which helps us to increase our visibility
throughout the web; and, if you do it properly, it can get
your profile shown in front of a much broader audience.

HOW TO DO THIS
Change your "Name" and use niche keywords like we did:

The 3 topics which we focus on are Business, Success and

Money.
Using your niche words as "keywords" will help you being
shown on top of search engines as shown in the image.

WRITTEN BY: @LEARN2EARNIT

 For example, If you’re in the fitness niche you
should be using active niche keywords which
are searched on Instagram and Google.
No matter what type of account you are growing
or in which niche you are, doing this will
definitely help you a lot in the long term in order
to grow your business.

WRITTEN BY: @LEARN2EARNIT

 5.THE DIFFERENT TYPES OF
LOGOS (NICHE AND BUSINESS
ACCOUNTS)
There are mainly 4 types of logos that are used the most
nowadays.
If you're a Business, you may have a logo already; but, if
you are a Personal Brand, using your face as "logo" is
100% recommended.
I know you might feel unease at first, but showing who
you truly are is the key to create a strong, long-lasting
and trustworthy bond with your audience.
If you decide to go with a Niche Account instead, it is
really important that you design the right logo which best
represents your brand identity and company values.

WRITTEN BY: @LEARN2EARNIT

1) LETTER MARK
Logo that only contains the
1st letter or the most
significative and important
letters of your brand name.
Extremely easy to create and
powerful as well.

2) WORD MARK
Logo that contains full letters of
your brand name.

Among all the Instagram pages,

this is surely one of the most used
"Logo Ideas".

3) BRAND MARK
Logo that contains graphics to
describe
your brand.
This type of logo is our favourite
as we consider it to be
the secret ingredient to stand out
from the crowd.

WRITTEN BY: @LEARN2EARNIT

4)COMBINATION MARK

Logo that contains both

graphics and text in it.
As we've seen through the
years, this type of logo tends
to work best for
niche accounts.

At the end of the day, they all work great as long as you
know what you're doing and are creative enough.

It's entirely up to you which type of logo to go for, just

make sure not to copy or steal it off somebody else as
this will put you in a bad light.

Pro tip: if you don't know how to design a logo, you

can easily outsource it through Fiverr or UpWork.
Fiverr's freelancers charge relatively cheap prices
considering the great quality many sellers offer in return.
If you don't want to spend money, use Canva to design
your logo.

WRITTEN BY: @LEARN2EARNIT

Here are some tips to consider while creating the
perfect logo:

1. Use a solid and attractive background e.g black or

white.
2. Don't use more than three colours pattern in your logo.
3. Choose the colours wisely or, if you lack inspiration,
go for white and black.
4. Don't try to make it too fancy, aim to make it look
professional instead.

WRITTEN BY: @LEARN2EARNIT

 6.HOW TO CREATE THE
PERFECT BIO
There are 3 things to focus on when it comes to
creating your BIO:

1. Who you are, What you do.

2. Why people should follow you/What value do you
provide.
3. Call to action.

WHO YOU ARE, WHAT YOU DO

In the 1st section, educate the users about your brand;
what is it all about and what you do for your audience.
It's hard to say something worthwhile within one
sentence, but try to boil down your company's human
values and share them (Ask yourself: "Why have you
started the page in the first place? What do you aim to
achieve?")

WRITTEN BY: @LEARN2EARNIT

WHY PEOPLE SHOULD
FOLLOW YOU
In the 2nd section, you need to capture their attention by
giving them a valid reason to follow you.
"Do you do something different from your competitors?"
"Are you the best at something and aim to educate other
people on how to do it too?"
Unconsciously, as digital users, we are always thinking
about what the reward will be for us if we complete a
certain task, even if it's as simple as following someone
on IG. Give them the best reasons to follow you.

CALL TO ACTION
In the last BIO section, an effective, attention-grabbing CTA
is like the cherry on top:
After you've pulled people in with curiosity and attention is
now time to drag them in even more.
That's what the CTA does: gently nudges the user to do
what it is required to do in that circumstance, whether it
may just be following you, leaving their e-mail, subscribing
to a webinar etc...

WRITTEN BY: @LEARN2EARNIT

 7.CONTENT CREATION 101
For content creation we use Canva,
since we own a niche account and need
to display infographics.

Vectors can be found on

Freepik.com, Cleanpng and
Google Images.
We also use Photoshop or
illustrator to remove
backgrounds of vectors and
to adjust them.

Do you want to know

how to get 6500+ followers
with just ONE simple,
easy-to-replicate post?
The Step-by-step process
will be deeply explained and
revealed in the Insta
Secrets Black Book,
coming out in April

WRITTEN BY: @LEARN2EARNIT

CONTENT IS KING

To massively grow your Instagram page, there are 2 key

points to focus on:
1.Content
2.Engagement
Most people get the wrong meaning of the two:
They create useless and boring content and never
engage with their community.
If content is king, then treat it like one.
Always think about the various stages your audience
goes through:
They need to know you in order to like you and, as a
result, they will trust you enough to listen to you and buy
from you.
Helpi
Pro tip: Think about your audience's biggest problems
and dreams , and then show them the solution by sharing
your knowledge through your daily content.

WRITTEN BY: @LEARN2EARNIT

 Personal brands and Businesses should be
focusing on their niche and posting the best and
most valuable content related to it.
It can be both videos and infographics;
no matter if it's educational, inspirational or
has an entertainment purpose.
It should always be related to the target audience,
in order to generate the best results.

WRITTEN BY: @LEARN2EARNIT

8.THE BEST TIMING TO POST
AND HOW MANY TIMES YOU
SHOULD POST
Time to talk about the best timing to post on Instagram,
how frequently you should post and other tips to keep
in mind to maximize audience growth.

TIMING

The best time to post is between 9:00am to 12:00 noon

(EST), that's when the majority of the population is more
likely to be looking at IG during the day.
Another great way to know exactly when to post is to
check when your audience is most active by looking at
the Instagram Insights.
These statistics are only available for business accounts,
so make sure to switch from "Personal Account" to
"Business Account" - in case you haven't done it already
- so that you can access these precious information.
Insights Data are updated on a weekly basis, so that you
can keep track of everything.

WRITTEN BY: @LEARN2EARNIT

HOW MANY TIMES YOU SHOULD POST

One of mankind's unanswered questions: "How many

times should I post each day?"
There isn't a specific answer, all we can tell you is :
ANY, as long as you have consistency
If you post 3 times today and then you post 5 times
tomorrow, and after that only once, then you're doing it
wrong.
No matter how many times you decide to post each day:
you should stick to a posting strategy without changing it.
Consistency is key in the eyes of the algorithm.

WRITTEN BY: @LEARN2EARNIT

9.HOW TO USE HASHTAGS IN
2020
Hashtags are definitely one of the best ways to boost
your page visibility and get thousands of followers for
FREE.
Think of it as a 0 cost publicity for your brand.
However, they are so powerful that, if you don't know
how to use them, their effect will backfire on you.
Most of pages are not using the right hashtags, and
that's why they can't grow.
The biggest mistake people make when they're just
starting out, is to copy entire hashtag lists from big
pages in their niche.
I've received many messages from people concerned
about their page unable to grow constantly and
exponentially; 94% of times this is because they're
following this kind of strategy.
Here are simple, yet effective guidelines to keep in
mind when organising your hashtag lists in order to
start growing organically:

WRITTEN BY: @LEARN2EARNIT

Use:

- 7 to 12 small hashtags (10k-100k)

- 5 to 7 medium hashtags (100k-500k)
- 2 to 3 big hashtags (500k+ posts)

If you want to know

our personal,
proven-to-work strategy
that allow us to rank all
the way
to the top in almost
every single hashtag -
check the April 2020
Ultimate Growth eBook

WRITTEN BY: @LEARN2EARNIT

10.WHY BUILDING A BRAND IS
IMPORTANT
Building a brand is the approach to use in order to turn
your newly established business into a long-term,
profitable source of income.
The name of the game here is: Be Unique, Be You.

UNIQUENESS
If you want to build a brand, the 1st thing you need to
do is
"Be Unique to Stand Out".
Once again, ask yourself questions such as:
"What value can I provide to my audience?" "What do I
do that competitors don't?",
by asking yourself these simple questions, you will
enter a brainstorming state of mind where you come up
with lots of concepts and ideas ready to be tested.
Building a brand is essential if you aim to achieve 7
figures yearly, it's not a "get rich quick" scheme; in fact
it's a topic that would require a completely separate
eBook.
Moreover, if you want to be unique 100%, make sure to
NEVER repost. Repost is dead in 2020.

WRITTEN BY: @LEARN2EARNIT

Design and share your original content instead:
1. Use one colour scheme and stick to it.
2. Choose untouched colours.
3. Make headlines attractive and easy to read.

On average, the user's attention span can be as low as

5 to 7 seconds.

The goal is to show your target audience that you are

the resource/guide/mentor they've been looking for that
will fix their problems once and for all.

Attractive colours, simple and engaging design, cool

and witty infographics, catchy headlines: these are the
elements to instantly grab anybody's attention.

WRITTEN BY: @LEARN2EARNIT

 BONUS CHAPTER.1 : -
SHOUTOUT FOR SHOUTOUT
(GROWTH HACK)
Shoutout for Shoutout is another easy growth hack you
can use to boost your page.
If you have 500 followers, for example, you may want
to DM another person with the same audience size and
same niche to ask him about Shoutout for shoutout
(s4s).
If he agrees, you can upload each other's stories; which
will result in free exposure for 24hrs for both pages.

There is one thing to keep in mind while doing this. A

lot of people do so many shoutouts in a day that just
ends up annoying their audience.
After all, people don't follow you to see other pages,
they choose to follow your brand because they're
interested in what you have to offer and that's what
they want to see.
At the same time, Shoutouts are an effective way to
grow your page; especially in the beginning.

WRITTEN BY: @LEARN2EARNIT

Long story short, what we recommend you to do is to
only post 2-3 shoutouts per day in order to avoid
complaints and loss of interest from your followers.

Pro tip: creating engagement pods on IG with group of

friends or influencers in the same niche is another
clever way to take advantage of shoutouts.

WRITTEN BY: @LEARN2EARNIT

 11.HOW TO USE
ENGAGEMENT GROUPS THE
RIGHT WAY
Engagement Groups are basically group
chats within Telegram OR Instagram (in
this case, they are called "DM GROUPS")
and are called engagement groups
because participants are willing to like
and/or comment on other members' posts
in exchange for their own posts getting
liked and/or commented on.
To make it even more simple, these are
just large groups (some of them hit more
than 15,000 members!) where people
exchange engagement in order to boost
their organic reach even more.
Some types of engagement groups are:
Dx24h (Done x 24 hours)
Dx5 (Done x last 5 posts)
Dx50 (Done x last 50 posts)
Dx100 (Done x last 100 posts) and so on.

WRITTEN BY: @LEARN2EARNIT

 Some are for likes only, comments only
and some are for likes and comments both.
Remember to always read the rules of
every group before you start using them.

Pro tip: As a special bonus to all the

members of our community, we've included
a list of over 100 Engagement Groups to
help you get to 100k followers EVEN faster!
- Check your inbox as you'll find this list
attached alongside your FREE copy of this
eBook -

WRITTEN BY: @LEARN2EARNIT

 BONUS CHAPTER.2 : -
EXECUTIVE MAFIA -
Don't get skeptic because of the name: it is the largest,
and by far the best, network of influencers and big
accounts we've ever tried.
Not gonna lie to you: we would have never come to the
point we are now, if it wasn't for Executive Mafia,
especially in the beginning before reaching 10.000
followers.

Not only proven to work and easy to use: they've got an

english-speaking, reliable customer service who is
always there to help you with your doubts and
concerns.
If we had to choose only 3 tools to help us starting a
new Instagram Page and grow it to 10.000 followers in
just 60 days to monetize it, they would be: Canva,
Namechk.com and Executive Mafia.

WRITTEN BY: @LEARN2EARNIT

There are 3 different membership plans, but we would
recommend you to go for the cheapest one only. - The
free membership allows you to use 1 engagement pod,
which is not enough to rank your post high as you need
tons of engagement as fast as possible from the
moment you post. The other plans allow you to use all
3 plus many more cool features -
It's 15.99$/month (a.k.a less than half of the amount
you probably spend each month for coffee) and can be
cancelled at any time without additional or hidden fees.

- The secret link is in the Email containing your copy of

the eBook and the engagement groups' List . Or you
can access it HERE as well -

Pro tip: An absolute monster growth hack that allowed

us to get to 1,000 followers in just 2 weeks, is to use
Engagement Groups on Telegram and Executive Mafia
together.
Feel free to try it out if you want to see your growth
skyrocket

WRITTEN BY: @LEARN2EARNIT

 THANK YOU
We are at the end of the e-book guys.
We hope you learnt something new that will surely help
you to jumpstart your Instagram Page.
We believe that if you apply the tips shown in the
ebook, you will get outstanding results just like we did,
with hard work and perseverance.
We wish you the best of luck with your Instagram
journey!
In April 2020, We will be releasing the "The Secret IG
Growth Hacking Guide to show you How We Get 2000+
followers/day, Making 4-5 Figures Monthly and How
You can do the same"
We like to call it: "Your sweet recipe to reach Financial
Freedom and make thousands of dollars every month"
Stay tuned for more
- Don't hesitate to DM us for feedback or if you have
any questions. -

WRITTEN BY: @LEARN2EARNIT