DATA MINING IN SOCIAL MEDIA ANALYSIS

Priyanshi Goyal , Guide = Sameer Saxena

Priyanshigoyal67@gmail.com, ssaxena1@jpr.amity.edu

AIIT, Amity University Rajasthan

Abstract

There is acute growth of consumer electronics, in the usage of social media in the
most neoteric Decennary. Recently getting to social media bandstand as Facebook
and LinkedIn are most dolly way to convey with each other. Increased self-
confidence by empowering introverts to express their ideas. Social media has
become a main product of such growth with a reported 3.197 billion active users
recorded at the beginning of 2018.

Data mining is the combination of statistics, machine learning, and artificial

intelligence in order to draw predictions and conclusions on large sets of data. Data
mining has a wide range of applications; social media mining in particular is
collecting data from a large amount of social media users in order to draw
conclusions about the populations of users. This is accomplished by collecting
psychographic and demographic data to create a psychographic profile of each user.
The results of social media mining are then often used in targeted advertising and
targeted marketing.

Facebook knows us, exceptionally well. Facebook tracks who we talk to, what we
talk about, what we like, what we're interested in. Facebook can pick your face out
of other people’s pictures and automatically tag you in media.

In LinkedIn, Web service to find people who you should connect with. Tool to expand
your network by setting up your own profile so that other users can find you. The five
founders of LinkedIn are: Reid Hoffman, Allen Blue, Jean-Luc Valliant, Eric Ly, and
Konstantin Guericke.

Keywords –

Data mining tools, social media platform, data analysis, data mining, social media,
data representation, social computing, social networks, social networking sites,
blogs, blogosphere, event maps.

Introduction-
Data mining is the efficiency discovery of valuable, non-obvious information from a
large collection of data.[1]
Social media is defined as a group of internet-based applications that allow the
creation & exchange of

[13][14][15]
User-generated content.
Facebook, the social networking site, recorded more than 845 million active users
as of December 2019. Primary objectives of the dta mining process are to effectively
handle large-data data, extract actionable patterns, and gain insightful knowledge.
Data mining of social media can expand researchers’ capability of understanding
new phenomena to provide better services and develop innovation opportunities. An
enterprise business intelligence platform can be used to provide a single source of
the truth for self-service data discovery. Where Exabyte’s of data are collected by
firms every day, decision-makers need ways to extract, analyse, and gain insight
from their abundant repository of data.[1][3][6]
Social Media Mining is the process of representing, analyzing, and extracting
meaningful patterns from social media data.[2][4][5][11][13]

[2][3][8][13]
The world's largest social network is now even larger: Facebook reported 2.4 billion
monthly active users (MAU) in Q1, per its earnings released Wednesday.
That's up 2.5% from 2.3 billion in Q4 2018, and up 8.2% year-over-year (YoY) from
2.2 billion in Q1 2018.
And already done by Facebook users by every month.

[
1][3][7]
Likewise, Facebook grew its daily active high users (DAU) to 1.56 billion, up 2.7%
from the last quarter and up 7.8% YoY.
25% of Millenials (18-24 years old) use LinkedIn.[2][5][11][12]

1. USES OF DATA MINING IN SOCIAL MEDIA

Social Media captures ‘PULSE OF HUMANTIY’

o Can directly study opinions and behaviors of millions of users to gain insight into:

• Human behavior

• Market analytics

• Product sentiments

o Social media data is everywhere.

o There is an Overloaded.

o Information Overload (blogs, photos, videos, bookmarks)

o Interaction Overload (friends, taggers, followers, commenters)

[2][4][5][11]

SOCIAL MEDIA ANALYTICS

Social media is digital content and interaction that is created by and between people.
[7][9][8]

WHAT DATA TO EXTRACT?

Enough to be meaningful

Needs to be scoped

Within system capability

DYNAMIC

Continuously Changing

As data changes, ACT

I guess one way to indicate our research interested in social media this year they
have to do a dissertation and out of those 30 about 15 dissertations were about
Twitter year there weren’t any last year so you know Twitter has very accessible
data should you be doing research don’t you need a research question to start with
and we’ll see in a moment that this is kind of a recurring question brief answer that I
can preview is that no that’s know or at least that’s not the key thing that’s happening
so with that Big data are data that are unprecedented in scale and scope in relation
to a given phenomenon. They are often streams, of data (rather than fixed datasets),
accumulating large volumes, often at high rate on often data analysis.[1][2][5][10][11]

Conclusion:

Analysing SM data especially opinions/sentiments expressed by SM users with data

mining techniques has proved effective and useful considering the research carried
out so far in the field. This is so because of the capacity data mining possess in
handling noisy, large and dynamic data. Different authors have come up with several
algorithms that can be used to mine the opinions of online users of the SM. In this
scope data mining gives capable approach to execute and make utilization of
database. In this paper we have quickly looked into the different information mining
methods which are utilized for informal organization investigation also, its
applications. It is very important to study social networks from the business
perspective and hence by doing it successfully organizations can get insights into
their current market landscape.[4][6][13][14][15]