Social

Media Content
Collection
The purpose of this project is to display my skills of identifying a target
audience, creating a message to fit that audience’s needs, and analyzing social
media analytics to send my message at an opportune time across multiple
platforms. These messages were created for four different organizations that I
have represented on social media: Illinois State’s College of Education,
Bloomington-Normal Fellowship of Christian Athletes (FCA), Redbird For Life
(RB4L), and Illinois State Athletes in Action (AIA).
 A tweet from the College of Education
with the purpose of sharing statistics with
College of Education students, faculty &
staff, alumni, & future ISU Education
majors. Prestigious awards helps to instill
a sense of pride and accomplishment in
ISU Education majors (EdBirds).
 A Facebook post from the College of
Education with the purpose of celebrating
the College’s alumni who are teaching all
across the world. As a teacher-prep
college, it is important to acknowledge
Teacher Appreciation Day.
A tweet from RB4L with the purpose of
sharing the results of the Women’s
Basketball’s Play4Kay cancer-fundraising
game.
 An Instagram post from the College of
Education with the purpose of inspiring
the College of Education family while
simultaneously welcoming staff and
students into the new semester.
 A tweet from Athletes in Action with the
purpose of promoting the organization’s
monthly all-sports gathering as well as
highlighting the evening’s athlete speaker.
 A Facebook post from RB4L with the
purpose of highlighting a former ISU
athlete and forever Redbird For Life who
is the star of a popular show as well as an
advocate for Cystic Fibrosis.
 A Facebook post from the College of
Education with the purpose of sharing
statistics that were published nationally. A
statistics post like this always engages the
audience and makes students and alumni
proud to be #EdBirds. I created the
graphic on Canva.
 A Facebook post from RB4L with the
purpose of sharing the exciting news—
Redbirds win & fundraised over $20,000
for cancer research.
 A Facebook post from the College of
Education with the purpose of sharing
one of the College’s points of pride with a
picture of the State’s Teacher of the Year
award winner and ISU College of
Education alum.
 A tweet from RB4L with the purpose of
creating a consistent #FlashbackFriday
post. The inclusion of a tennis player
shows how RB4L cares about all sports
and athletes and not just the big, revenue
sports.
A tweet from the College of Education
with the purpose of sharing one of the
College’s Points of Pride.
 A tweet from the College of Education
with the purpose of highlighting a soccer
star that is also a star student of the
College.
 A tweet from RB4L with the purposes of
advertising the Illinois State Women’s
Basketball Team’s upcoming game,
utilizing #FlashbackFriday for a weekly
post, and honoring the 1988-89 team who
made it to the NCAA tourney.
 A tweet from RB4L with the purpose of
congratulating track & field athlete, Jack
Anstey on accomplishing an incredible
feat—breaking four minutes in the mile.
A tweet from ISU Athletes in Action with
the purpose of promoting Cru’s Connect
meeting to athletes.
A Facebook post on behalf of the College
of Education with the purpose of sharing
Tony Nicolaide’s unique story about how
ISU is helping him to pursue his passion
for helping the deaf community.
A tweet from RB4L with the purpose of
sharing how awesome it was that ISU
volleyball players made the drive to an
away game to cheer on the women’s
basketball team!
 An Instagram post from the College of
Education with the purpose of sharing the
Illinois State News Story about #EdBird
and student-athlete, Alyssa Swanson.
 A tweet from RB4L featuring a video of
former Redbird Women’s Basketball
players high-fiving the current team as
they run down the tunnel before their
game against Bradley. The purpose of this
tweet is to show how Redbirds back
Redbirds and made use of our popular
hashtag - #backthebirds.
 A Facebook post from the College of
Education with the purpose of publicizing
the New Teacher Conference.
A tweet from Athletes in Action with the
purpose of encouraging AIA members
with a Christian quote that I made into a
graphic.
A tweet from the College of Education
with the purpose of sharing a Point of
Pride in a fun and visual way.
 Tweet from ISU Athletes In Action with
the purpose of highlighting the
conference that four members attended.
A Facebook post from the College of
Education with the purpose of
acknowledging and celebrating the
College’s newest alumni!
A tweet from the College of Education
with the purpose of sharing the story I
wrote about a middle-level education
major who utilized Twitter to grow her
professional network.
 A Facebook post from RB4L with the
purpose of highlighting a popular Redbird
athlete alum who is the star of a reality
dating show.
 A Facebook post from the College of
Education with the purpose of sharing
Ellie Trunk’s speech at commencement.
A tweet from Athletes in Action with the
purpose of using college-popular lingo to
introduce the organization’s first-ever
student leaders.