1) Match the collocation and the definition:

Brand
1. brand loyalty
2. brand name
3. brand image
4. brand awareness
5. brand stretching
a) the tendency to always buy a particular brand
b) using an existing name on another type of product
c) how familiar people are with a brand (or its logo and slogan)
d) the ideas and beliefs people have about a brand
e) the title given to a product by the company that makes it
Product
1. product range
2. product placement
3. product lifecycle
4. product launch
5. product endorsement
a) the length of time people continue to buy a product
b) the use of a well-known person to advertise products
c) the introduction of a product to the market
d) the set of products made by a company
e) when products are used in films or TV programmes
Market
1. market research
2. market leader
3. market share
4. market challenger
5. market segment
a) information about what consumers want or need
b) the percentage of sales a company has
c) customers of a similar age, income level or social group
d) the second best-selling product or brand in a market
e) the best-selling product or brand in a market
2) Complete the sentences with the missing words:
VALUE FOR MONEY---INEXPENSIVE---STYLISH---RELIABLE---TIMELESS---
UPMARKET---WELL-MADE
1. Something that is ____________ does not cost a lot to buy or use.
2. A ____________ product has no defects.
3. A ______________product is attractive and fashionable.
4.  ________________ goods are expensive and intended to appeal to people in a high social
class.
5. If a product is ________________it is worth the price you pay for it.
6. If something is _______________you can trust it or depend on it.
7. A ____________ brand is not affected by changes in fashion.
3) Complete the text with suitable words:

4) Is the meaning the same or different. Write S or D:

5) Choose the best word:

MKR 1 (753)
Svetlana Derkach
Date 02.04.2020
Answers:
1)
Brand
1 2 3 4 5
a e d c b
Product
1 2 3 4 5
d e a c b

Market
1 2 3 4 5
a e b d c
2)
1 inexpensive
2 well-made
3 stylish
4 upmarket
5 value for money
6 reliable
7 timeless
3)
1 flee
2 native
3 refuge
4 asylum
5 shock
6 discrimination
7 faith
8 peace
9 nostalgia
4)
1 s
2 s
3 d
4 s
5 d
6 s
7 d
8 d
9 s
5)
1 2 3 4 5
b b a b a