PROGRAMME : BACHELOR OF ACCOUNTING

(HONS) / BACHELOR OF ACCOUNTING & FINANCE

(HONS)/ BACHELOR OF BUSINESS MANAGEMENT

Course/ BUSINESS ETHICS

Module:
SEGI Course Code: BUS4023/BUS4024 UCLAN Module Code:
(if applicable)
Lecturer name: Coursework Submission Date:
William Tan Individual– Week 7
Group – Week 8
Presentation – Week 8

ASSESSMENT METHODS

Number of Form of % Size of Category Learning

Assessments Assessment weightin Assessment/Duration/ of Outcomes
g Word count assessment being
assessed
1 Examination 50% 3 hours Written 1, 2, 3, &
exam 4
1 Individual 25% 2,000 words report Coursework 2
1 Group Report 10% 1,500 words report Coursework 4
1 Report Presentation 15% 15 min presentation Coursework 4

COURSEWORK
Regulations

Students must submit all materials supporting their coursework listed in the
deliverable section.

 Please make sure that you are aware of the rules concerning plagiarism. If you
are unclear about them, please consult your program coordinator/lecturer.

Plagiarism is presenting somebody else’s

work as your own. It includes: copying
information directly from the Web or
books without referencing the material;

 Students will have 2 Plagiarism policies in place – double award students the
UCLAN Plagiarism policy will override SEGi Plagiarism Policy. The
appended table provides the summary of the 2 policies.
UCLAN Plagiarism Policy SEGi Plagiarism Policy
Single offence – 0 marks – affected Minor Plagiarism: poor in-text referencing
assessment to be re-submitted and student and few paragraphs being copied – stern
can only secure pass mark warning and or counseling
Repeat offended – 0 marks and no Moderate Plagiarism: copying some
opportunity to re-submit – student can retake paragraphs and results without in-text
courses referencing – awarded next lower grade
Major Plagiarism; Most of the work is copied

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 PROGRAMME : BACHELOR OF ACCOUNTING
(HONS) / BACHELOR OF ACCOUNTING & FINANCE
(HONS)/ BACHELOR OF BUSINESS MANAGEMENT

and cases of repeat minor and major

plagiarism – Fail and re-take or suspension or
dismissal
 The coursework should exhibit formal research skills i.e. with a table of
content, proper citations, references, and appendixes.
 The coursework write up must be able to demonstrate critical analysis and
application of both theory and practical issues to the company that you have
selected.
 Student may include additional relevant data/information apart from the
proposed guidelines in conjunction to your research. Additional marks will be
awarded for such attempt.
 All written reports MUST be submitted for similarity checks to Turnitin.
 Extensions
Authorisation of the late submission of work requires written permission.
Your lecturer is authorised to give permission for one extension period of
between 1 and 10 working days where appropriate evidence of good reason
has been accepted and where submission within this timescale would be
reasonable taking into account your circumstances. Requests for extensions
should be made prior to the submission date as extensions cannot be given
retrospectively.

 Late submissions
If you submit work late without authorisation, a universal penalty will be
applied in relation to your work. The appended table summarises the
SEGi/UCLAN penalties.

SEGi/UCLAN Penalties
Submission within 5 working date following published deadline – given a pass
(50 marks for the component of assessment)
Submission later than 5 working days – awarded 0 marks for the component
Unauthorised late submission at supplementary will be automatically be awarded
0marks for the component assessment

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 PROGRAMME : BACHELOR OF ACCOUNTING
(HONS) / BACHELOR OF ACCOUNTING & FINANCE
(HONS)/ BACHELOR OF BUSINESS MANAGEMENT

Learning Outcomes tested Assessment Criteria :

 LO1: Evaluate the nature of
philosophy and framework of
corporate governance within a
business context.
 LO2: Demonstrate the
comprehension of business ethical
issues and theories of moral
development in the current business
practices.
 LO3: Understand the concept of
social and corporate responsibility
and corporate citizenship.
 LO4: Demonstrate the ethical
business perspective of inter-
relationships between business,
governments and global market place.
Students must demonstrate the ability to:
 Work as an individual to research, write
and structure a report that looks at
regulatory and ethics and analyze the
implications.
 Assess the Internal control system of
any business or public organization.
 Synthesise theoretical material with
practical and actual trends to generate
proper discussions and critique.
 Apply critical thinking, analytic,
communication and team building skills
through interview, group presentation,
problem solving and discussions.

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 PROGRAMME : BACHELOR OF ACCOUNTING
(HONS) / BACHELOR OF ACCOUNTING & FINANCE
(HONS)/ BACHELOR OF BUSINESS MANAGEMENT

COURSEWORK QUESTION

Individual Assignment (25%)

Question:

Select TWO (2) organizations in the same industry from the list below. Research
some of the latest news and activities about each company and its officers in the same
period of time and strictly pertaining to ethical aspects. You are required to evaluate
how "ethical" are the business practices of each company compared to the other
company within the same industry and support your justification by applying FOUR
(4) ethical theories. Lastly, propose FOUR (4) recommendations on how the
companies should overcome the unethical business activities.

List of Companies and Industry (choose ONE only) :

 Enron (US) and British Petroleum (UK) - Energy industry

 Coca-cola (US) and Carlsberg (Denmark) - Beverage and alcohol industry
 Tesco (UK) and Walmart (US) - Retail industry
 Parmalat (Italy) and Sanlu (China) - Food industry

Your report format should be as follow:

 Cover Page
 Grading Scheme
 Table of Content
 Introduction - A short description on the background information of your
chosen companies and industry.
 Evaluation and comparison of business practices between Company A and
Company B within the same industry pertaining to ethical aspects - support
your presented arguments and points with the real facts or evidence from the
companies. Application of FOUR (4) relevant ethical theories to criticize their
business practices.
 Recommendations – FOUR (4) relevant suggestions to overcome the unethical
business practices by applying relevant ethical theories.
 Conclusion
 References

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 PROGRAMME : BACHELOR OF ACCOUNTING
(HONS) / BACHELOR OF ACCOUNTING & FINANCE
(HONS)/ BACHELOR OF BUSINESS MANAGEMENT

 Appendices (enclosing the evidences, if any)

Note:
Refer Appendix 1 for the remaining marks allocation.

The total marks for this assignment is 100% but it carries 25% of overall assessment
for this module.

* The detailed marking criteria’s for the allocation of 100 marks is provided in
Appendix 1

LENGTH REQUIRED
2000 words +/- 10%. Any deviation from this will be penalized.

FORMATTING AND LAYOUT

 A Microsoft Office Word Document or other relevant applications as
permitted by module lecturer/ typed using computer. Usage of typewriter or
hand - written is STRICTLY not allowed.
 12 font size, Time New Roman font and bold title and sub titles
 A4 sized paper
 Fully justified alignment
 1½ line spacing
 Margins of 1” at top and bottom; left and right

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 PROGRAMME : BACHELOR OF ACCOUNTING
(HONS) / BACHELOR OF ACCOUNTING & FINANCE
(HONS)/ BACHELOR OF BUSINESS MANAGEMENT

Appendix 1: Marking Criteria for Essay (25%)

No. Assessment Criteria Weightage Marks

Allotted
by
Lecturer
Comment and Application of 4 relevant Ethical
Theories in analysis:

a.  Ethical Theory 1 15%

 Ethical Theory 2 15%
 Ethical Theory 3 15%
 Ethical Theory 4 15%

Recommendations:
b.
 Recommendation 1 10%
 Recommendation 2 10%
 Recommendation 3 10%
 Recommendation 4 10%

Total marks 100%

Overall Marks 25%

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 PROGRAMME : BACHELOR OF ACCOUNTING
(HONS) / BACHELOR OF ACCOUNTING & FINANCE
(HONS)/ BACHELOR OF BUSINESS MANAGEMENT

Group Assignment (10%)

Question:

Students are required to form a group with 3-4 students. Select ANY ONE (1)
multinational company (MNC) or small medium enterprise (SME) that has done a
video advertisement on their product and services to influence and persuade their
customers. Students are require to discuss the background, history, product and
services of the company in detail. Evaluate the chosen company based on the
perspective of social effects, effects on desire, and effects on belief. Evaluate to
what extent the selected company advocated the ethics in their business practices.
Discuss whether the chosen company are complying with consumer rights in
producing good products and services to the consumer. Lastly, provide FOUR (4)
recommendations on how the company could improve the video advertisement on the
product and services to the consumers.
(Total marks: 100)

Your report format should be as follow:

 Table of Content
 Introduction
 Evaluation of advertisement by applying social effect, effect on desire and
effect on belief.
 Consumer rights
 Recommendations
 Conclusion
 References
 Appendices (if relevant)

The total marks for this assignment is 100% but it carries 10% of overall assessment
for this module.

LENGTH REQUIRED
1500 words +/- 10%. Any deviation from this will be penalized.

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 PROGRAMME : BACHELOR OF ACCOUNTING
(HONS) / BACHELOR OF ACCOUNTING & FINANCE
(HONS)/ BACHELOR OF BUSINESS MANAGEMENT

* The detailed marking criteria’s for the allocation of 100 marks is provided in
Appendix 2

FORMATTING AND LAYOUT

 A Microsoft Office Word Document or other relevant applications as
permitted by module lecturer/ typed using computer. Usage of typewriter or
hand - written is STRICTLY not allowed.
 12 font size, Times New Roman font and bold title and sub titles
 A4 sized paper
 Fully justified alignment
 1½ line spacing
 Margins of 1” at top and bottom; left and right

Appendix 2: Marking Criteria for Group Report (10%)

No. Assessment Criteria Weightage Marks

Allotted by
Lecturer
Comment and Application of:

 Social effect 15%

a.  Effect on desire 15%
 Effect on belief 15%

b. Consumer Rights 15%

Recommendations
c.
 Recommendation 1 10%
 Recommendation 2 10%
 Recommendation 3 10%
 Recommendation 4 10%

Total marks 100%

Overall marks 10%

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 PROGRAMME : BACHELOR OF ACCOUNTING
(HONS) / BACHELOR OF ACCOUNTING & FINANCE
(HONS)/ BACHELOR OF BUSINESS MANAGEMENT

Group Presentation (15%)

Students are required to present their group assignment findings in a group of 3 or 4 to

present the findings. The duration for presentation will be 15 minutes.

Time allocation for each person is 2.5 – 3 minutes. Each group is given 15 minutes
excluding Q & A.

Prepare a Power Point presentation with other relevant visual aids. Submit a copy of
the Power Point slides on the presentation date. The scheduled times will be
discussed and informed accordingly during the class.

(Total marks: 100)

The total marks for this assignment is 100% but it carries 15% of overall assessment
for this module.

Note:
 Marks allotted for all the criteria’s will be assessed separately according to
individual presentation.

* The detailed marking criteria’s for the allocation of 100 marks is provided in
Appendix 3

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 PROGRAMME : BACHELOR OF ACCOUNTING
(HONS) / BACHELOR OF ACCOUNTING & FINANCE
(HONS)/ BACHELOR OF BUSINESS MANAGEMENT

Appendix 3: Marking Criteria for Group Presentation (15%)

Category Scoring Criteria Total Points Score

Organization The type of presentation is appropriate for 10%  
(20 points) the topic and audience.
Information is presented in a logical 10%  
sequence.
Content Introduction is attention-getting, lays out the 10%  
(40 points) problem well, and establishes a framework
for the rest of the presentation.
Technical terms are well-defined in language 10%  
appropriate for the target audience.
Material included is relevant to the overall 10%  
message/purpose and contain accurate
information
Appropriate amount of material is prepared, 10%  
and points made reflect well their relative
importance.
Presentation Speaker maintains good eye contact with the 10%  
(40 points) audience and is appropriately animated (e.g.,
gestures, moving around, etc.).
Speaker uses a clear, audible voice. Delivery 10%  
is poised, controlled, and smooth.
Good language skills and pronunciation are 10%  
used.
Information was well communicated. 10%  
Total marks 100%  
  Overall marks 15%  

Comments:

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