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SUB : ACS CASE STUDY ON YOGA

SERVICE

SUBMITTED TO: RANI MAAM

INDIAN YOGA STUDIO POWER

INDIAN ENVIRONMENT INDIAN YOGA STUDIO POWER IS AN INDIAN SERVICE WHICH IS

PROVIDING ITS SERVICE TO THE PEOPLE OF INDIAN S AND ESPECIALLY

THE PEOPLE OF USA AND JAPAN IT’S NOT JUST YOGA ITS ABOUT

REJUNUVATING THE BODY MIND AND SOUL WHICH CAN BE EASILY

AVALABLE TO THE PROPL OF THIS SELECTED COUNTRY

COUNTRY USA AND JAPAN

TARGET AUDIENCE PEOPLE AGE FROM 23 TO 50

ENVIRONMENTAL U.S.A AD JAPAN AD

CHALLENGES STRATEGIES STRATEGIES
 THE GEOGRAPHY THE JAPAN IS LOCATED TO
1. Geography and infrastructure LOCATION IS IMPORTANT EAST IE IS WHY IT IS
WHILE MAKING AD CALLED THE RISING SUN
CAMPAIGN IN USATHE BUT IT FACES A GRAYING
POPULATION IS 300 POPULATION PROBLEM
MILLION PEOPLE WHICH WERE MORE PEOPLE IS OLD
ARE OF MIXED RACES THE
EAST COAST IS MORE
CONSERVATIVE THAN
WEST COAST AND
MOSTLY EDUCATED AN
LITERATE
AS ITSA A SERVICE SAME IN JAPAN
2. Structure of distribution PROVIDING COMPANY
DISTRIBUTON DOES NOT
PLY HERE
THE LEVEL OF Though the Web would
3. Level Of Technology for TECHNOLOGY IS HIGH SO seem to be the obvious
advertising WE CAN PUT OUR ADVT IN go-to medium for
CREATIVITLY IN SOCIAL advertisers in the
smartphone era, Japanese
NETWORKING SITE AS
advertisers are still
THEY USE IT MORE OFTEN primarily focusing their
ALONG WITH TELEVISION attention on television
RADIO AND NEWSPAPAER commercials to deliver
their brand message. In
2015, TV commercials
accounted for 41 percent
of total net advertising
revenues in Japan, the
world’s third largest
advertising market, while
online ads made up only
23 percentAlthough the
chances of online
advertising replacing TV in
the near future are slim,
online advertising is still
growing at a rapid pace,
spurred on by the adoption
of smartphones in parallel
with the development of
new ad delivery
technologies.
USA ARE VERY COMPETITION IS NOT IN
4. Competitive Forces COMPETITIVE IN NATURE THE NATURE OF JAPANES
THEY ALWAYS ARE IN THE PEOPLE AS THEY TRY TO
PLACE WERETHEY CAN LIVE IN PEACE AND
GET THE BEST SERVICE AS HARMONY HERE WE CAN
COMPARED TO OTHERS SHOW OUR AD BY
 SO WE HAVE TO TELL THE HAPPINES AND RELIEF THEY
UNIQUE BENEFIT ABOT GET BY JOINING THE YOGA
OUR SERVIES ALONG WITH
ATRRACTIVE AND
COMPETITIVE PRICESES
FOR THE SERVICE
ECONOMICALLY THE USA JAPAN IS ALSO
5 Economic forces IS VERY STRONG SO ECONOMICALLY STRONGER
PRICING OF THE PRODUCT SO WE CAN USE VARIOUS
WILL NOT BE HARD BUT METHOD O ADVERTISING
THEY TEND TO EVALUATE IN JAPAN
THE COST AOORDING TO
SEVICE
USA HAS A FEDERAL JAPAN HAS A
6 political SYSTEM WERE THE PARLIAMENTARY
PRESIDETIAL RULE WORKS DEMOCRACY UNDER THE
PRSIDENT HAS THE RULE OF CONSTITUTIONAL
AUTHORITY TO SUPPORT THEY CAN PASS OR REJECT
OR REMOVE THE SERVICE IF THEY FEEL THE SERVICE IS
NOT APPROPRIATE
USA CONSIST OF 50 STATE COMPARISIVE
7 Legal forces GOVERNED ON FEDRAL ADVERTISMENT IS NOT
LEVEL PALGARISM IS ALLOWE AND NO
STRICTLY AVOIDED SO OFFENSIVE AND DECEPTIVE
OUR CAMPAING SHULD BE ADVERTISMENT IS
ORIGINAL PERMITTED
PEOPLE ABOVE THE AGE O PEOPLE IN JAPAN ARE ALSO
8 education 15 CAN READ AND WRITE EDUCATE BUT THEY KNOW
99 PERCENT OF PEOPLE ONLY JAPANES LANGUAGE
ARE EDUCATED SO ADVT SO OUR AD CAN BE ON
WITH APPROPRAITE JAPANES LANGUAGE BUT
LANGUAGE CAN BE USE WITH APPROPRIATE
LANGUAGE WORDS
THE CULTURE IS MOSTLY JAPAN HAS A RICH
9 culture OF HOW BUSINESS IS TRADITION AND STILL
DONE THE EAST COAST IS FOLLOW THE BASIC VALUES
MORE CONSERVATIVE AND CULTURE THE
THAN WEST SO DOMINANT RELIGION IS
APPROPRIATE AVT SHINTO HOWEVER THEY
STRATERGY SHOULD BE DON’T HAVE ANY OFFICIAL
USED TO THE AREA RELIGION SO OUR ADVT
SELECTED SHOULD NOT HURT THE
RELATING TO RELIGION
AUR CULTURAL
SENTIMENTS
USA SOCITY BELIVE IN JAPAN PEOPLE IS MORE
10 Individualism/collectivism INDIVIDUALISM SO OUR COLLETIVISM THEY
AVT CAN TELL ABOUT THE COLLECTIVELY DECID
 PERSONAL BENEFITS AND WEATHER TO JOIN SERVICE
SPECAL INDVIUAL CARE OR NOT OUR
LIKE TERMS CAN BE USE ADVERTISMENT SHOULD
TARGET TOWARDS THE
EVERY MEMBER OF THE
SOCIETY
THE PDI IS LOW IN USA SO THE PDI IS VERY HIGH WE
11 PDI A SAME ADVT STARTERGY HAVE TO MAKE DIFFERENT
CAN BE USED HERE ADVT STARTERGY WHILE
TARGETING DIFERENT
SECTION OF SOCIETY
UAI IS LES AS PEOPLE CAN THE UAI IS VERY HIGHT WE
12 UAI ADJUST ACOORDING TO HAVE TO TELL EVERY
THE CONDITIONS SO BENEFIT AN DEMERITS OF
TERMSA AND CONDITION THE PRODUCT EVERY
CAN BE USE IN OUR THING ABOUT OUR SERVICE
SERVICES SHOULD BE VISIBLE TO THE
PEOPLE OF JAPAN

13 USA IS LOW CONTEXT JAPAN HAS VERY HIGH

HIGH CONTEXT VS LOW COUNTRY SO WE CAN SAY CONTEXT THEY GIVE MORE
CONTEXT EVERY DETAILS DIRECTLY IMPORTANC TO WORD
AS INDIRECT WHICH HAS NOT SAID SO
CNVERSATION CANOOT BE WE CAN INDIRECTLY
UNDERSTOOD COMMUNICATE WITH
THW JAPANES PEOPLE
THROUGH FELLINGS
HAPPIENES O DOING AND
JOING JOGA
USA IS OF VERY SHORT JAPAN TEND TO BE MORE
14 LONG TERM VS SHORT TERM TRM ORIENTED THEY OF LONG TERM ORIENTE
NEED QUICK RESULT AND THEY BELIVE IN BUILDING
WANT EVERY THING DONE LONG TERM RELATION SO
I QUICKLY SO OUR ADVT WE CAN USE WORD LIKE
STRATERGY SHOULD BE OF PEACE OF MING EVERY
LIKE LOOSE WEIGHT WITH TIME YOU GET OUT SRVICE
IN 2 WEEKS INSTANT OR BY DOING YOGA CAN
RELIEF FROM STRESS ETC GET RID OF VARIOUS
ELEMENTS OF PROBLRMS
OVER A PERIOD OF TIME
AS THIS YOGA SERVICE WE IN JAPAN WE CAN INITIATE
15 ADVERTISING CHALLENGES CAN DO PROMOTION CAN A PROGRAMME BY
BE DONE AT VARIOUS SUPPORTING A CAUSE OUR
PLACES SUCH AS MALL, BY CONDUCTING FREE
OFFICES, EDUCATIONAL SEMINARS BY TELLING THE
HUBS ETC. DISCOUNT BENEFITS OF YOGA AS FOR
COUPON WILL BE JAPANES PEOPLE TRUST IS
 DISTRIBUTED AT VERY IMPORTANT AS THEY
SHOPPING CENTERS. DONOT TRUST FOREIGN
VARIOUS PACKAGES WILL COMPANIE SO WE CAN
BE AVAILABLE WITH CRAETE STRATERGY BY
DIFFERENT TIME PERIOD. CREATING GOODWILL AND
FESTIVE SEASONS CAN BE BY DOING GOOD DEED FOR
TARGETED AS PEOPLE THE PEOPLE IN THE
SPEND MORE IN THIS SOCIETY
SEASON AND ARE EAGER
TO TRY NEW THINGS.

CONCLUSION TO START A ADVT TO START ADVT CAMPAIG

CAMPAING IS USA IS EASY IN JAPAN IS VERY
BECAUSE THEY WELL DIFFICULT AS COMPARED
COME MIGRANTS BOTH TO USA AS THESE PEOPLE
HANDEDLY THEY LIKE TO ARE CONSERVATIVE NA
EXPERIMENT AND TRY DLOVE THEIR CULTURE
OUT NEW THINGS OR THEY ARE RESISTANT TO
LEARN WHICH IS NEW CANGE NAD THEY BELIVE IN
THEY ARE NOT LOYALTY AND TRUST
CONSERVATIVE PEOPLE SO WHILE DOING BUSINESS SO
WE CAN USE VARIOYS WE SHOUL D BE CAREFULL
ADVT STRATERGY IN AND THE LAWS ARE ALSO
AMERICA BUT WE VERY STRCIT SO WHILE
SHOULD NOT CROSS THE OING ADVT WE SHOULD BE
LIMIT BECAUSE THE LAWS CARE FULL
ARE VERY STRICT