ENTREPRENEURSHIP DEVELOPMENT

ASSIGNMENT NO 2

Done By
RAGUL.P
2nd MBA-A
1718301131
1. Draft a sales promotional plan through social media platform.
Sales promotional plan:

As a small business food marketing professional, you should focus on establishing and
gaining a foothold in your target market before deciding a direction to take.
1. Create Brand Awareness
2. Influence Consumer Preferences
3. Establish and Maintain Brand Recognition
4. The Power of Perceived Value
5. Brand and the Product Life Cycle
6. Find the Correct Distribution Channels
7. Getting More Market Share
8. Brand Building via Social Media
9. Exposure of products
10. Setting long term goals
11. Sustaining in the market

2. Explain any two important activities that Anoushka and Sumeet will have to be
involved in for making the goods available to the customers at the right place, in the
right quantity and at the right time.

 Place/Physical Distribution: The physical handling and movement of goods from the
place of production to the place of distribution is referred to as physical distribution.

Components of physical distribution are:

 Order processing: Products flow from the producers to the customers, while orders for
products flow in reverse direction i.e., from the customers to the producers. It is
necessary that the products ordered by customers must reach them in time, in right
quantity and as per specifications which is ensured by effective physical distribution.

 Transportation: Products reaches to the consumers scattered all around through

transportation. It makes goods available in the market, without which goods cannot be
sold.

 Warehousing: There is a time lag between production and sales of goods.

Warehousing helps in stabilising prices by checking fluctuations. It also facilitates
regular and even supply of products throughout the country and throughout the year.

 Inventory control: High level of inventory leads to high cost because more capital,
and stock, is tied up in the business. Hence, an optimum level of inventory needs to be
maintained through a good inventory control system.