QUESTIONNAIRE

Name: Gender:
Company: Designation:
Web Searching Online Buying
Experience: (Years) Experience: (Times)

Instructions:
Use the scale under each statement in choosing the degree of acceptance or
rejection against it. Please select only a single option and write it in the box against
each statement.

1. Website convenience is an important attribute in terms of preference.

A. Strongly Disagree
B. Disagree
C. Neutral
D. Agree
E. Strongly Agree

2. Short time required to search / shop at website is preferable.

A. Strongly Disagree
B. Disagree
C. Neutral
D. Agree
E. Strongly Agree
3. Easy procedures for searching and ordering results in frequent visits on a particular
website.
A. Strongly Disagree
B. Disagree
C. Neutral
D. Agree
E. Strongly Agree

4. Well organized contents make it easy to explore website.

A. Strongly Disagree
B. Disagree
C. Neutral
D. Agree
E. Strongly Agree
5. Due to simple structure, a first time visitor can browse the website conveniently without
much help.
A. Strongly Disagree
B. Disagree
C. Neutral
D. Agree
E. Strongly Agree

6. Comprehensive information on products is the highly important characteristic of website.

A. Strongly Disagree
B. Disagree
C. Neutral
D. Agree
E. Strongly Agree

7. Useful information on products is the highly important characteristic of website.

A. Strongly Disagree
B. Disagree
C. Neutral
D. Agree
E. Strongly Agree

8. A broad choice range of products increase the reliability of website.

A. Strongly Disagree
B. Disagree
C. Neutral
D. Agree
E. Strongly Agree

9. Various kinds of peripheral information available on website give a secure feeling to an

online buyer.
A. Strongly Disagree
B. Disagree
C. Neutral
D. Agree
E. Strongly Agree

10. Various payment options at website enhanced the perceived security of buying decision.
A. Strongly Disagree
B. Disagree
C. Neutral
D. Agree
E. Strongly Agree

11.
Reputation of the website provider affects the level of trust.
a. Strongly Disagree
b. Disagree
c. Neutral
d. Agree
e. Strongly Agree

Instruction: Rate each statement as “to which extent you agree that a specific
characteristic force visitors to continue searching next time on a particular website.”
(1-for Low impact, 5- for High impact)

S. No Rating Scale 1-5

Website providing rich information on features and quality of the selected
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product.
Website providing accurate information on features and quality of the
13
selected product.

14 Website that provides the products that user wants.

15 Website that take less time to load.

16 Website that provides information on many kinds of products.

Instruction: Rate each statement as “to which extent you agree that a specific
characteristic is more preferable when customer selects a website for searching.”
(1-for Low preference, 5- for High preference)

S. No Rating Scale 1-5

17 Website that provides customized service for customer.

Website that makes purchase recommendations which match customer’s

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needs.

19 Website that provides other relevant products that match customer’s needs
Instruction: Keeping your previous answers in mind, rate each statement as “to
which extent you agree that a particular statement support to enhance the customer
satisfaction.” (1-for Low impact, 5- for High impact)

S. No Rating Scale 1-5

20 Overall customer satisfaction relates with the quality website interactions.

Overall customer satisfaction relates to the comprehensive information on

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many kinds of products available at website.
Overall customer satisfaction relates with the customer’s trust in the e-
22
business website.
Overall customer satisfaction relates with the quality information on a
23
selected product available at website.
Overall customer satisfaction relates with the customized quality features
24
available at website.