Corporate Profile

ICICI Prudential Asset Management Company Ltd. is a joint venture of ICICI Bank, India’s
second largest commercial bank & a well-known and trusted name in the financial services in
India, & Prudential Plc, one of the United Kingdom’s largest players in the financial services
sectors.

In a span of just over 12 years, the company has forged a position of preeminence as one of the
largest Asset Management Company’s in the country, contributing significantly towards the
growth of the Indian mutual fund industry.

We are currently managing a corpus of Rs. 69,754.78 Crores of Assets under Management
(AUM - as on September 2010 month-end) in Mutual Fund Schemes. This is in addition to our
Portfolio Managements Services, inclusive of EPFO*, and International Advisory Mandates
for clients across international markets in asset classes like Debt, Equity and Real Estate with
primary focus on risk adjusted returns.

As an Asset Management Company, we have over 15 years of experience and are currently
managing a comprehensive range of schemes of more than 46 Mutual funds and a wide range of
PMS Products for our investors, spread across the country. We service this investor base with
our own branch network of over 160 branches and a distribution reach of over 42,000 channel
partners.
Sponsors

ICICI Bank

ICICI Bank is India's second-largest bank with total assets of Rs. 3,634.00 billion (US$ 81
billion) at 31st March, 2010 and profit after tax Rs. 40.25 billion (US$ 896 million) for the year
ended 31st March, 2010. The Bank has a network of 2016 branches and about 5219 ATM’s in
India and presence in 18 countries. ICICI Bank offers a wide range of banking products and
financial services to corporate and retail customers through a variety of delivery
channels, specialized subsidiaries and affiliates in the areas of investment banking, life and non-
life insurance, venture capital and asset management. The Bank currently has subsidiaries in the
United Kingdom, Russia and Canada. It has branches in United States, Singapore, Bahrain, Hong
Kong, Sri Lanka, Qatar and Dubai International Finance Centre. It also has representative offices
in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia.
Our UK subsidiary has established branches in Belgium and Germany. ICICI Bank's equity
shares are listed in India on Bombay Stock Exchange and the National Stock Exchange of India
Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock
Exchange (NYSE).
Prudential Plc

Prudential plc is a company incorporated in England with its head office in London which, with
its affiliated companies, constitutes one of the world's leading financial services groups. It
provides insurance and financial services directly and through its subsidiaries and affiliates
throughout the world. It has been in existence for over 160 years and has £290 billion in assets
under management, as at 31st December, 2010 and is one of the best capitalized insurers in the
world with an Insurance Group Directive capital surplus estimated at £3.4 billion as at 31st
December, 2010. In Asia, Prudential is the leading financial services group with an extensive
network of over 30 life insurance and 10 fund management operations, spanning 13 diverse
markets.

Management Team

Management
Mr.Nimesh Shah- Managing Director & Chief Executive Officer

Nimesh Shah joined ICICI Prudential AMC as its Managing Director in July 2007.

Nimesh has completed his Chartered Accountancy. Prior to joining ICICI Prudential AMC,
Nimesh was Senior General Manager at ICICI Bank and has over 14 years experience in banking
and financial services. At ICICI Group, he has handled many responsibilities including project
finance, corporate banking and international banking.

He was associated with one of the first batches of senior managers selected to lead the foray of
ICICI Bank into the international arena. He led ICICI Bank’s foray into the Middle-Eastern
region and Africa.
Nimesh’s interest outside of work includes traveling and listening to old hindi music.

Mr. Nilesh Shah - Deputy Managing Director

Mr. B Ramakrishna - Executive Vice President

Mr. Raghav Iyengar - National Head – Sales and distribution

Mr. Kalyan Prasath - Head - Information Technology

Mr. Krishna Prasad Tumuluri - Head - International Business

Mr. Hemant Agarwal - Head - Operations

Mr. Ashish Kakkar - Head - Human Resources

Mr. Aashish Somaiyaa - Head – Retail Business

Fund Management
Mr. S. Naren - Chief Investment Officer - Equity

Mr. Chaitanya Pande - Head – Fixed Income

Board of Directors: Asset Management Company

Ms. Chanda Kochhar - Chairperson

Mr. Barry Stowe

Dr. (Mrs.) Swati A Piramal

Mr. Vikram B. Trivedi

Mr. Vijay Thacker

Mr. Dileep C. Choksi

Mr. N.S. Kannan

Mr. Nimesh Shah

Mr. Nilesh Shah

Directors of the Trustee Company

Mr. M. S. Parthasarthy

Mr. M. N. Gopinath

Mr. Keki Bomi Dadiseth

Ms. Madhabi Puri-Buch

Mr. Vinod Dhall

Awards and Recognition

ICICI Prudential Mutual Fund has constantly been on the forefront of innovation and has
introduced products aligned to meet customer needs leading to a well-diversified product
portfolio. As acknowledgment of our efforts, we have received valued recognition from various
organizations of international repute.

Some of the prominent awards and recognition are :

Lipper Fund Awards 2010 India

• ICICI Prudential Dynamic Plan - Growth - Best Fund over 3 Years (Mixed Asset INR
flexible
• ICICI Prudential Gilt Fund Investment Pl - PF Opt - Gth - Best Fund over 3 & 5
Years (Bond Indian Rupee – Government)

ICRA Mutual Fund Awards - 2010

• ICICI Prudential Discovery Fund - Seven Star Fund - Gold

Open Ended Equity Diversified Defensive - 1 year performance till December 31, 2009.
• ICICI Prudential Tax Plan - Seven Star Fund - Gold
Open Ended Equity (Tax Planning) - 1 year performance till December 31, 2009.
• ICICI Prudential Gilt Fund Treasury Plan Fund - Seven Star Fund – Gold
Open Ended Gilt’ - 3 years performance till December 31, 2009.

CNBC-TV18 - CRISIL Mutual Fund Awards 2009

• ICICI Prudential Mutual Fund - “Debt Mutual Fund House of the Year”
• ICICI Prudential Target Returns Fund (There is no guarantee or assurance of returns)
- Most Innovative Fund of the Year
• ICICI Prudential Gilt Fund - Investment - PF Option - Gilt Fund of the Year
• ICICI Prudential Liquid Plan - Liquid Fund of the Year

Morning Star Mutual Fund Awards - 2009

 • India Debt Fund House Award - 2009
• ICICI Prudential Tax Plan - Runner Up Award in the ELSS Category for a 1 yr period
ending Dec 2009.

Thomson Reuters Extel Asia Survey 2009

• ICICI Prudential Mutual Fund has received the prestigious recognition of being
amongst the ‘Best Overall fund Management Firm-Asia’ (ICICI Prudential Mutual
Fund is the only Indian Asset Management company to feature in the list of 25 Fund
Management firms in Asia, gaining the 20th position in the Survey.)

Brand Equity “ Most Trusted Brands Survey - 2009”

• ICICI Prudential Mutual Fund voted “Most Trusted Mutual Fund Brand”
ICICI Prudential Mutual Fund also featured highest amongst the mutual fund industry
peers in the Top Service Brands in India category.

• ICICI Mutual Fund

• Industrial Credit and Investment Corporation of India (ICICI) is one of the biggest banks
in India. It is said to be the second largest bank next to the State Bank of India and it is
considered to be the largest private bank in India in terms of profits, market capitalization
and revenues. It has more than one thousand seven hundred branches all around India and
also has more than four thousand five hundred automated teller machines all round in
India. There also have a presence in more than eighteen countries.
• ICICI has a lot of products and services that they are offering and their clients vary from
corporate clients to retail clients. ICICI Mutual Fund is one of the best India and they are
said to have the highest return of investment in India. This particular bank is expanding
and other countries and among Indian banks they are said to have the largest international
balance sheet.
• They are also the biggest issuer of credit cards in India. With this said, it can be seen that
ICICI is definitely a force to be reckoned with when it comes to banking. Currently,
 ICICI bank is listed on stock exchanges at Vadobora, Mumbai, and the national stock
exchange of India Limited and also in the New York Stock exchange which is said to be
the biggest and most popular stock exchange area in the world. They also have a website
wherein you can check out your account and also do a little bit of banking while you are
online.
• ICICI Mutual Fund is the best in India today and companies can really benefit from this
so that they can maximize their profits. ICICI is known for its ability to manage the
finances of people and of corporations that is why they are doing pretty well in the
mutual funds industry. They are known to provide end to end services for anyone’s
banking needs and with this, the result would be an overall financial solution for you and
your company. ICICI bank will be able to guide you through the world of strategic
alternatives such indentifying potential mergers and acquisitions so that your business
will have a realigned business capital structure. Also, they are considered to the India’s
foremost arrangers for acquisition finance for cross border transaction is one of the most
preferred financer of Indian companies in foreign markets. They have truly made a name
for themselves. Experts see that they will continue to grow for the next years to come
ICICI Mutual Fund will help you through almost every financial need to you may have in
the future and you will be able to manage your finances with the too so that you can just
start dealing with one bank.