STYLE GUIDE 2018

INDEX

WHAT IS
HEMPWORX?
At MyDailyChoice, our mission is to empow-
er families around the world through good
01 BRANDING OVERVIEW
Logo, Fonts, Colors

health, financial opportunities and the smart

daily choices that can deliver both. That is
why we provide an unprecedented compensa-
tion plan and a unique and innovative line of
products made with the highest quality CBD
oil, grown and manufactured right here in the
02 ASSETS
Graphics and Advertising Examples

United States.

Founded in 2017, HempWorx is currently the

most popular product line of MyDailyChoice.
Our life-changing products are simply formu-
lated using pure, potent CBD oil to promote
03 USAGE
Logo and Graphics Placement, Do’s and Dont’s

overall wellness. The HempWorx brand is

visually light and clean, with an emphasis on

04
our global presence and a natural, healthly
lifestyle. LEGAL GUIDELINE
Product Description, Verbal Usage
 BRANDING OVERVIEW
GOTHAM
SUBTITLE TEXT GOES HERE
Gotham Bold and Ultra are used for page
titles and main title headers only.

Gotham Book is used for all subtitles, lists,

Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
VARIATIONS: dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco
and body text in print materials.
Gotham Light is used for all subtitles, lists,
and body text in digital materials.

PRIMARY LOGO:

#089E49

BLACK Gradient colors are used only as accents on title

headings or in background color.
Gradient is only applied to HempWorx Green
#089E49.
The HempWorx logo is bold and clean. All 3 logo variations are shown here. When applied to title headings gradient should only
The shape, proportions, and colors of the logo should never be altered from be applied as part of the same simple color palette
what is shown here. WHITE as used for the HempWorx logo: black, white, and
HempWorx Green #089E49.
The logo should always be visible in any ad or product packaging. The logo
should be on the front page of any multi-page print material.
 ASSETS ADVERTISING:
When crafting product advertisements for both print and
digital, product images are the focal point of the ad.

Photography complements the product being advertised:

• Pet products are accompanied by images of pets.
• Oils are accompanied by lifestyle images.
• Topical products are accompanied by lifestyle and
beauty images.

These pre-made graphics should be used in all marketing materials as an

accent or background texture. They can be either green or white, depending
on project. Opacity must be dropped down so text is still visible and the
reader’s main focus is on the page rather than the illustration.
ADVERTISING CONTINUED...
USAGE PHOTOGRAPHY
Photography focuses on lifestyle, with an emphasis on diversity. HempWorx
is part of an aspirational lifestyle that is accessible to everyone. Images are
paired with products to complement product use.

The logo is never angled in any way, and Only the “Hemp” in HempWorx is ever shown in
never touches the edges of the page. color. The color must be Natural #089E49 unless
it is on a product label or package, in which case
it must coordinate with the product color.

The logo is never shown in any color other Logo cannot be altered or stretched. It must
than all black, all white, or the approved color maintain its shape at all times.
combination described on this page.
LEGAL
Organic
Provides therapeutic benefits Calms your dog
Benefits your overall health
100% Natural or Organic Relieves anxiety/ nervous behavior

Grown in the USA Veterinarian formulated

The success of HempWorx, MyDailyChoice, and 250mg of active CBD
all Paid Affiliates depends upon protecting the Non-GMO Made in USA
integrity of the products, brand, and trademarks. Full-Spectrum CBD
Full-Spectrum CBD
All product packaging must adhere to compliance
guidelines. Examples of authorized language are
provided here. For further direction refer to the
compliance department.

Helps to soothe and relax muscles Helps your skin look tighter, younger, brighter
Help reduce wrinkles and fine lines
Topical pain rub with Emu Oil
Anti-aging cream with apple stem cells
Quickly absorbed through skin Helps reverse the visible signs of aging
Supports healthy skin
Improves overall texture & complexion

Reduces the appearance of fine lines

Helps moisturize the skin