AMITY SCHOOL OF BUSINESS

AMITY UNIVERSITY, NOIDA, UTTAR PRADESH

SAP COUNTRY REPORT

A study on comparison between Indian and Australian agriculture sector

Name of the student- Ayush Mishra

Enrolment Number- A3923016001

Program: Bachelor of Business Administration + Master of Business

Administration (BBA+MBA Dual Degree)

Batch: 2016-2020

Course: SAP Country Report

Faculty Supervisor: Mrs. Navleen Kaur and Mrs. Surekha Thakur

 DECLARATION BY STUDENT

This is to certify that I, Ayush Mishra, a student of BBA+MBA of 2016-2020 Batch, Amity
School of Business, Amity University Uttar Pradesh, Noida have worked under the guidance and
supervision of Mrs. Navleen Kaur and Mrs. Surekha Thakur for NTCC minor project.

This report has the requisite standard for the partial fulfillment of the Post Graduate Degree in
Business Administration. To the best of my knowledge no part of this report has been reproduced
from any other report and the contents are based on original research.

I am aware that in case of non-compliance, Amity School of Business is entitled to cancel the
report.

Signature (Student)

Name of the student – AYUSH MISHRA

Enrollment No. – A3923016001

Batch: 2016 - 2020

 DECLARATION BY FACULTY SUPERVISOR

This is to certify that Mr. Ayush Mishra, Enrollment No. A3923016001, a student of
BBA+MBA (Dual Degree) in, 2016-2020 Batch, Amity School of Business, Amity University
Uttar Pradesh, Noida has worked under my guidance and supervision for the duration of NTCC
Dissertation.

The report being submitted incorporates original work and research and is being submitted as a
partial fulfillment for the Post Graduate Degree in Business Administration (BBA+ MBA Dual
Degree).

Signature

Name of Faculty Supervisor: Mrs. Navleen Kaur

Mrs. Surekha Thakur

 ACKNOWLEDGEMENT

I express my sincere gratitude to my faculty guide Mrs. Navleen Kaur and Mrs. Surekha Thakur,
for her able guidance, continuous support and cooperation throughout my project, without which
the present work would not have been possible.

Name of the student – AYUSH MISHRA

Enrollment No. – A3923016001

Batch: 2016 - 2020

 TABLE OF CONTENTS
Chapter PAGE
No. PARTICULARS NO.
EXECUTIVE SUMMARY 6
1 INTRODUCTION 7
COMPANY PROFILE 8-9
OBJECTIVE OF THE STUDY 10
SCOPE OF THE STUDY 11
2 RESEARCH METHODOLOGY 12-13
● Research Design
● Sample Area
● Limitations of the study
3 14-16
LITERATURE REVIEW
4 DATA ANALYSIS AND INTERPRETATION 17-22

5 FINDINGS AND SUGGETIONS 23

6 CONCLUSION 24
BIBLIOGRAPHY 25
APPENDIX – QUESTIONNAIRE 26-27
EXECUTIVE SUMMARY
During five weeks of SAP Program involved an in-depth study of
Australia and its culture and also I got to know the overall structure of
agriculture sector.

In Australia ,I was provided a mix of theoretical and practical

knowledge, both were of greater importance to me.

The country report deals with the profile of the Agriculture sector of
both the countries ie. India and Australia, its business units its projects
executed along with its history. In this study I have tried to find out that
exactly how both the countries manage their resources in agriculture
sector.

Training & Development is very necessary for the existing employees as

well as for new employees So that they can work efficiently and help the
organization to achieve its goal. I have tried to analyze the feedback
forms which were filled by the different Australian and Indian concerned
people and draw conclusions based on it.

The project study is based on primary as well as secondary data. I have

collected primary data from the existing people from Australia with the
help of the Questionnaire. This was basically done to find out the
perception of employees regarding their workplace, performance
excellence, belongingness towards the organization and experience with
the job. I have analyzed each question of the questionnaire according to
the objectives of my study. Feedback form questionnaire served as an
important source for the secondary data.

After doing this project, the learning which I received is summed up at

the end as a conclusion of the project.

CHAPTER 1: INTRODUCTION
I. INTRODUCTION TO THE TOPIC

Indian agriculture began by 9000 BC as a result of early cultivation of

plants, and domestication of crops and animals. Settled life soon
followed with implements and techniques being developed for
agriculture. Double monsoons led to two harvests being reaped in one
year. Indian products soon reached the world via existing trading
networks and foreign crops were introduced to India. The middle ages
saw irrigation channels reach a new level of sophistication in India Land
and water management systems were developed with an aim of
providing uniform growth. Despite some stagnation during the later.

Modern era the independent Republic of India was able to develop a

comprehensive agricultural program.

Although agriculture contributes only 21% of India’s GDP, its

importance in the country’s economic, social, and political fabric goes
well beyond this indicator. The rural areas are still home to some 72
percent of the India’s 1.1 billion people, a large number of whom are
poor. Most of the rural poor depend on rain-fed agriculture and fragile
forests for their livelihoods.

The sharp rise in food grain production during India’s Green Revolution
of the 1970s enabled the country to achieve self-sufficiency in food
grains and stave off the threat of famine.
Agricultural intensification in the 1970s to 1980s saw an increased
demand for rural labor that raised rural wages and, together with
declining food prices, reduced rural poverty.

Sustained, although much slower, agricultural growth in the 1990s

reduced rural poverty to 26.3%.Since then, however, the slowdown in
agricultural growth has become a major cause for concern.

The Government of India places high priority on reducing poverty by

raising agricultural productivity.

II. OBJECTIVES OF THE STUDY

1. Understand the challenges faced by folks in their skilled
lives, followed by an appropriate procedure.
2. Analyze the effectiveness of agriculture research once
distinctive totally different agriculture segments.
3. Understand the restrictions within the Agriculture Sector of
both the countries and advocate steps to boost.
III. SCOPE OF STUDY

New model of technology used like the mobile apps and internet
technology drastically influenced the Agriculture Sector. The
farmers can analyze the prices and compare the prices among
the different service providers. Therefore, the marketing
managers need to monitor the pricing strategies and promotional
strategies of their nearest competitors. There are other factors
social, cultural and economic factors which may be studied to
understand the agriculture sector better. The factors influencing
customer retention can be analyzed which helps marketing
managers to develop more effective marketing strategies. An
exclusive model to understand consumer behavior towards
company can be developed by future researchers.

CHAPTER 3: RESEARCH METHODOLOGY

3.1 RESEARCH DESIGN

I have used questionnaire, as the research instrument to conduct

the market survey. The questionnaire consisted closed ended
questions designed in such a way that it should gather maximum
information possible.

3.2 DATA COLLECTION METHODS

Primary Research:

It is based on primary study which include questionnaire and

interaction from respondents selected through random sampling
technique. A focus group study is being conducted to design the
customer survey questionnaire with a sample size of 100
respondents.

Secondary Research:

The study also includes secondary data which is collected

through the internet, journals, newspaper, sales report, websites,
research papers, etc.

3.3 (a) Open Ended Questions:

They give the respondents complete freedom to decide the form,
length and detail of the answer. Open questions are preferred
when the researchers are interested in knowing what is
uppermost in the mind of respondents.

3.3 (b) Multiple Choice Questions:

In the case of multiple choice question the respondents is offered
two or more choices. The researcher exhausts all the possible
choices and the respondent must indicate which one is
applicable in this case.

3.4 Sample Size: 100

3.5 Sample Area: India and Australia

3.6 Sampling Plan: I have used random sampling technique.

3.7 LIMITATIONS TO THE STUDY

● Respondents are reluctant to share their experience accurately.

● Unwillingness of the respective towards cab companies
asking the questionnaire.
● Lack of cooperation among the respondents.
● The behavior of the respondent is unpredicted which might
result to inaccuracy.
● Short span of study.
● Accuracy is totally dependent upon the response of the
customers.

CHAPTER 2: LITERATURE REVIEW

According to Katherine Taken Smith (2019),” With the increasing

usage of digital media by consumers, more companies is using digital
marketing to reach their target markets. Millennials have been identified
as a driving force behind online shopping. While there have been
numerous studies about online advertising, there has been little academic
research focused on what types of digital marketing strategies are
preferred by Millennials and which ones influence their behavior. A
survey of 571 Millennials indicated a preference for online coupons and
side-panel ads; Millennials do not like pop-up advertising. Graphics are
highly effective in grabbing their attention. Millennials will repeatedly
visit a website that has competitive prices and good shipping rates. If
given an incentive, such as a discount or reward, Millennials will write
an online product review.”

According to Nina Koiso-Kanttila (2019),” Purely digital products are

increasingly part of the commercial landscape. Technology-facilitated
environments in general have received considerable attention in the
literature on marketing. The key characteristics of the digital content
identified are information recombination, accessibility, navigation
interaction, speed, and essentially zero marginal cost.”

According to Holly paquette (2018),” In today’s technology driven

world, social networking sites have become an avenue where retailers
can extend their marketing campaigns to a wider range of consumers. It
defines social media marketing as a “connection between brands and
consumers, while offering a personal channel and currency for user
centered networking and social interaction.” The tools and approaches
for communicating with customers have changed greatly with the
emergence of social media; therefore, businesses must learn how to use
social media in a way that is consistent with their business plan.”

According to Shanthi, Kannaiah (2018),” E-commerce is emerging as a

great level given that organized retail is still not ubiquitous across the
length and breadth of the country with large retail chains making up less
than 10% of the market. E-commerce is helping people in smaller towns
in India access quality products and services similar to what people in
the larger cities have access to. It being forecast that close to 60% of
online shoppers would come from beyond the top eight large cities by
end of this year. Increasing internet penetration has helped to expand the
potential customer pool. Internet penetration is only about 10% (or about
121 million users) as against about 81% in the US and 36% in China.
However, this number continues to rise at a consistent pace because of
falling prices for broadband connections.”

According to Neha Jain, Vandana Ahuja, Yajulu Medury (2018),” In

recent years, the offline and online spheres of strategic brand
management are becoming more and more inter-connected. This is not
only because offline companies sell their products over the internet as an
alternative distribution channel, or that firms more frequently run
integrated brand communication campaigns both offline and online.

CHAPTER-4: DATA ANALYSIS AND INTERPRETATION

1. What are you currently pursuing?

 Under Graduation
  Post-Graduation
 Working Professional
 Freelancer
 Dropout / Year Gap
 Entrepreneur
 Home maker (Housewife)
 Retired
 Other

Under Graduation
Post Graduation
Working Professional
Freelancer
Dropout/Year Gap
Entrepreneur
Home Maker
Retired
Other

Data Interpretation
As per above graph, there are 3.2 % of respondents who are under graduate and most interested
in Agriculture sector.

2. Which field do you wish to specialize in?

 Marketing
 Sales, Closing & Negotiation
 Digital marketing
 Other
 Marketing Sales,Closing and Negotiation
Digital Marketing Other

Data Interpretation
As per above graph, it is clearly shown that customers indulge in marketing specialization are
most interested in Agriculture Sector schemes.

3. What is your current salary (CTC per annum)?

 Yet to start earning
 0-3 lakh
 3-5 lakh
  5-10 lakh
 Other

Yet to start earning

0-3 lakh
3-5 lakh
5-10 lakh
Other

Data Interpretation
From the above graph it is shown that people who are yet to earning are most interested in
Agriculture Sector.

4. How have you found the state of the Agriculture sector of india and australia till now?
 Good
 Bad
  Moderate
 Satisfied
 Horrible

8%
9%
Good
11% Bad
48% Moderate
Satisfied
Horrible
25%

Data Interpretation
From the above graph it is shown that Agriculture Sector have made good image in customers
mind and most of them have gone for good.

5. Would you visit Australia for its Agriculture sector setup?

 Yes
  No
 May be

Sales

Yes No May be

Data Interpretation
Most of the Indian people were interested in going for Australian agriculture sector.

6. Is the Indian Agriculture Setup Better than Australian Agriculture setup ?

  Yes
 No

Sales

Yes No

Data Interpretation
Most of the people agreed that India has better agriculture sector as compared to Australian
agriculture sector.
CHAPTER-5 : FINDINGS AND SUGGESTIONS

 Agriculture is an important sector for the Australian economy, generating up

to $39 billion in gross value each year.

 Australia is one of the most laissez-faire capitalist economies according to

indices of economic freedom. It is a major agricultural producer and
exporter.

 Farming employs around 370,000 people across Australia. Agriculture and

natural resources in Australia constitute only 3% and 5% of GDP,
respectively; they contribute substantially to export performance. Australia's
largest export markets are Japan, China, the US, South Korea and New
Zealand.

 Australia is a major agricultural producer and exporter, with over 325,300

employed in agriculture, forestry and fishing as of February 2015.
Agriculture and its closely related sectors earn $155 billion-a-year for a 12%
share of GDP. Farmers and graziers own 135,997 farms, covering 61% of
Australia's landmass. Approximately 64% of all farms across Australia
belong to the state, with a further 23% that are still owned by indigenous
groups or tribes. Across the country there is a mix of irrigation and dry-land
farming. Australia leads the world with 35 million hectares certified organic,
which is 8.8% of Australia's agricultural land and Australia now accounts for
more than half (51%) of the world's certified organic agriculture hectares.
The CSIRO, the federal government agency for scientific research in
Australia, has forecast that climate change will cause decreased precipitation
over much of Australia and that this will exacerbate existing challenges to
water availability and quality for agriculture.
 A density-equalizing map of organic agriculture in Australia based on
certified organic hectares. Australia accounts for more than half of the
world's certified organic hectares.
 There are three main zones: the high rainfall zone of Tasmania and a narrow
coastal zone (used principally for dairying and beef production); wheat,
sheep zone (cropping (principally winter crops), and the grazing of sheep
(for wool, lamb and mutton) plus beef cattle) and the pastoral zone
(characterized by low rainfall, less fertile soils, and large scale pastoral
activities involving the grazing of beef cattle and sheep for wool and
mutton).An indicator of the viability of agriculture in the state of South
Australia is whether the land is within Goyder's Line.
 CHAPTER-6: CONCLUSION

Technology may be a good enabler in commission quality. Having achieved success, the
aggregators must be compelled to specialize in performance measures to make sure the property
of the business model of agriculture sector. Most of the task in agriculture in Australia is done by
machines whereas in India it is done by labors or farmers. Probably that is why Indian crops have
more quality.
 BIBLIOGRAPHY

References

 Richards, A. Keith, and E. Jones, Customer relationship management: Finding value drivers.
Industrial Marketing Management, 2008. 37(2): p. 120-130.
 Rogers, M., Customer Strategy Observation from Trenches Marketing, 2005. 69: p. 262-263.
 Winer, R.S., A framework for Customer Relationship Management. Indian & Global
Management Review, 2001. 43(4): p. 89- 105.

Websites

 www.wikipedia.com
Annexure
Through this questionnaire, segmenting of prospects based on understanding their problems is
done, so that a customized solution can be provided to them through Agricultural schemes.

1. Name
2. Gender
3. Date of Birth
4. Email Address

5. What are you currently pursuing?

 Under Graduation
 Post-Graduation
 Working Professional
 Freelancer
 Dropout / Year Gap
 Entrepreneur
 Home maker (Housewife)
 Retired
 Other

4. Which field do you wish to specialize in?

 Marketing
 Sales, Closing & Negotiation
 Backend Technology Development
 Front-end Technology Development
 Digital marketing
 Other

5. What is your current salary (CTC per annum)?

 Yet to start earning
 0-3 lakh
 3-5 lakh
 5-10 lakh
 10-15 lakh
 15-25 lakh
 Other
8. How have you found the state of agriculture sector of India and Australia till now?
 Good
 Bad
 Moderate
 Satisfied
 Horrible

9. Would you visit Australia for its Agriculture sector setup?

 Yes
 No
 May be

10. Is the Indian Agriculture Setup Better than Australian Agriculture setup ?
 Yes
 No