DIGITAL MARKETING OF FLIPKART, AMAZON, SNAPDEAL

A major project submitted

In partial fulfilment of the requirements for the degree of

Bachelor of business administration (BBA+MBA)

AMITY SCHOOL OF BUSINESS

AMITY UNIVERSITY UTTAR PRADESH

SUBMITED BY: SUBMITTED TO:

NAME –AYUSH MISHRA MANIKA SHARMA

ENROLLMENT NO.-A3923016001 (TEACHING ASSISTANT)

PROGRAMME–BBA+MBA AMITY SCHOOL OF BUSINESS

BATCH -2016-2020
 DECLARATION BY STUDENT

This is to certify that I, Ayush Mishra, a student of BBA+MBA of 2016-2020 Batch, Amity
School of Business, Amity University Uttar Pradesh, Noida have worked under the guidance and
supervision of Ms Manika Sharma for NTCC major project..

This report has the requisite standard for the partial fulfillment of the Post Graduate Degree in
Business Administration. To the best of my knowledge no part of this report has been reproduced
from any other report and the contents are based on original research.

I am aware that in case of non-compliance, Amity School of Business is entitled to cancel the
report.

Signature (Student)

Name of the student – AYUSH MISHRA

Enrollment No. – A3923016001

Batch: 2016 - 2020

 DECLARATION BY FACULTY SUPERVISOR

This is to certify that Mr. Ayush Mishra, Enrollment No. A3923016001, a student of
BBA+MBA (Dual Degree) in, 2016-2020 Batch, Amity School of Business, Amity University
Uttar Pradesh, Noida has worked under my guidance and supervision for the duration of NTCC
Dissertation.

The report being submitted incorporates original work and research and is being submitted as a
partial fulfillment for the Post Graduate Degree in Business Administration (BBA+ MBA Dual
Degree).

Signature

Ms Manika Sharma

(Teaching Assistant)
 ACKNOWLEDGEMENT

I express my sincere gratitude to my faculty guide Ms Manika Sharma , for her able guidance,
continuous support and cooperation throughout my project, without which the present work
would not have been possible.

Name of the student – AYUSH MISHRA

Enrollment No. – A3923016001

Batch: 2016 - 2020

 TABLE OF CONTENTS

S.No. Topic Page No.

1. Chapter 1: Introduction 1
1.1 Amazon 1
1.2 Flipkart 2
1.3 Snapdeal 3
2 Chapter 2: Literature Review 5-7
3 Chapter 3: Research Methodology 6
3.1 Research Design 6
3.2 Research Objective 6
3.3 Data Collection 6
3.4 Tools and Techniques 7
4 Chapter 4:Data analysis and Interpretations 8-22
4.1 Findings 23
5 Chapter 5:Conclusion 24
5.1 Implications 24
5.2 Recommendations 25
6 Chapter 6:References 26
6.1 Appendix 27-29