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TABLE OF SPECIFICATIONS
A. What qualities does the
Aspects of a country which
country need to address in order
Weaknesses generate negative imagery in the
to correct negative international
international realm.
perceptions?
Which negative quality was
Qualities which can be perceived to be the most
Negative* considered detrimental to a detrimental to the international
country’s image. realm? (How do we measure
this?)
The creation of a nation brand; What strategy was used by the
strategy of a government to country's government in order to
Crafting
enhance international enhance international
perception. perception?
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