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TABLE OF SPECIFICATIONS

CONSTRUCT/CONCEPTS OPERATIONALIZED SUGGESTED ITEM STEMS

A. What were the measures to


craft a country brand to
generate positive international
A. Exhaustive measures of the perception?
Efforts government to generate positive
international perception. B. What were the attempts
made by countries to generate
interest or positive perception
from other countries?
Government/country took into Were the measures backed by
consideration previous studies studies on nation branding?
Exhaustive* done on creating a nation brand, Were any experts or consultants
studied contextual backgrounds, tapped in order to craft a unique
and etc. to craft a nation brand. nation brand?
Variables that contribute to a What variables did these
better image which are taken countries consider in
Factors
into consideration when crafting contributing to a positive
a nation brand. international image?

Groups or individuals that have Which groups or individuals


the potential to contribute and were highlighted by countries to
Actors
influence significantly the image influence the international
of a country. perception of other countries?

What qualities of the country


Qualities of a country that can be
which can be developed did this
Potentials enhanced to generate positive
country consider in creating a
international perception.
country brand?

Aspects of a country which make


A. What does the country
it different from other countries;
Strengths consider to be its edge over
a significant edge of one country
other countries?
over the others.

A. Positive qualities of a country What makes this quality


which are not common and significant and how can this be
Significant*
make the country stand out from transformed into something that
the rest. benefits its international image?

Which qualities of the country


Qualities which can be
gives it better perception? (How
Positive* considered beneficial to a
can this be measured or
country’s image.
validated?)

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TABLE OF SPECIFICATIONS
A. What qualities does the
Aspects of a country which
country need to address in order
Weaknesses generate negative imagery in the
to correct negative international
international realm.
perceptions?
Which negative quality was
Qualities which can be perceived to be the most
Negative* considered detrimental to a detrimental to the international
country’s image. realm? (How do we measure
this?)
The creation of a nation brand; What strategy was used by the
strategy of a government to country's government in order to
Crafting
enhance international enhance international
perception. perception?

The process of making positive


Will there be future concerted
qualities of a country to progress
efforts of the government to
Development and correcting negative qualities
continue actions which generate
perceived in the international
positive qualities?
arena.

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