Objectives

Specifically the study intended:-

(i) To compare the prices of locally produced furniture to Branded ones.
(ii) To identify the quality in terms of durability and varieties of the local
furniture and that one of Branded.
(iii) To examine promotion and advertisement on local furniture compared to that
one of Branded furniture.
(iv) To compare the cost of manufacturing between Branded Furniture and
Locally produced furniture.
(v) To explore the reasons as to why people prefer Branded furniture compared
to locally produced ones.
Questionnaire

Please tick appropriate answer:

1 How do you compare the price of locally produced furniture to that of Branded
ones?
(i) Low ( )
(ii) High ( )

2. Is your answer above, a reason for the Branded furniture to be preferred over
locally produced furniture?
(iii) Yes ( )
(iv) No ( )

3. How do you view the cost production furniture locally compared to the cost
of importing them.?
(i) Low ( )
(ii) High ( )
4. What make the local furniture production costs high while raw materials
necessary for furniture production are obtained within local area (Indore)?
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5. What makes Branded furniture to be preferred over locally produced ones?

(i) Less quality of locally produced furniture ( )
(ii) Less creativity on locally produced furniture ( )
(iii) Both A and B ( )
(iv) None of the mentioned ( )

6. Why people prefer Branded furniture compared to locally produced ones?

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Open Ended Question

1. Why people prefer Branded furniture compared to locally produced ones?

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2. How do you compare price of the locally produced furniture to that of

Branded ones, how that price impact on the demand of the locally produced
furniture?
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3. Is the locally produced furniture in low quality and (or) less varieties
that leads to be preferred less than Branded ones?
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4. Are there enough promotion and advertisement on local furniture compared

to that one of Branded furniture?
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5. Do you think that the costs of production for branded furniture and locally
productions differs from each other.
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