This document is Personal Work Goals Report Assessor.

It is part of the supporting assessment resources for Assessment Task 2 of BSBWOR501.

Overview
An overview of the business that you have chosen, including the purpose of
the business and where it is located.

The Kellogg Company, doing business as Kellogg's, is an American multinational food

manufacturing company headquartered in Battle Creek, Michigan, United States.
Kellogg's mission statement is "Nourishing families so they can flourish and thrive."
The purpose of the existence of the company is to enrich and delight the world through
foods and brands that matter.
Our Purpose: Nourishing families so they can flourish and thrive. We are a company of
promise and possibilities. Each day represents a fresh opportunity to share Our Vision,
live Our Purpose.

Company goals or objectives

Discuss the company’s goals or objectives.

Kellogg's objectives were to:

 encourage and support physical activity among all sectors of the
population
 use resources to sponsor activities and run physical activity focused
community programmes for its consumers and the public in general
 increase the association between Kellogg's and physical activity
 use the cereal packs to communicate the 'balance' message to
consumers
introduce food labelling that would enable consumers to make decisions
about the right balance of food.

Position description
Discuss the position description for the job role you are interested in. Explain
why you are interested in the job role
Marketing Manager for Kellogg’s has the following description:
a. Category Initiatives – This position is responsible for creating and
commercializing category strategy, shelving and assortment initiatives related to
the achievement of sales objectives. You will lead and manage Kellogg’s
Category Management best practices around the consumer and customer within
the commercialized go-to-market strategy. You will lead and drive holistic
research to test and drive category/brand strategies for both customer teams and
at a National level.
b. Business Analytics – Knowing the business is imperative in driving results as
you deliver Category Management insights. Proactively uncovering opportunities
will be key to your success as you evaluate the impact to the RTEC Category and
Kellogg brands. From your findings, you will deploy fact based solution selling
tools and presentations.
c. Strategic Partnerships – Serving as the voice for field based Category
Management needs and implications; you will represent feedback to Commercial
Strategy, Innovation, Insights & Analytics, Brand Marketing and Sales. You will be
responsible for deploying Kellogg’s category customer strategies to field based
Category Management through articulation and customization of key Marketing
and Innovation strategies. Developing partnership with vendors you will create
learning agendas and test new ideas to grow the category including optimal aisle
flow, shelving best practices, new eating occasions etc.

© J&S Learningwork 2017

This document is Personal Work Goals Report Assessor.
It is part of the supporting assessment resources for Assessment Task 2 of BSBWOR501.

d. Project Management – You will need to be exceptional at project

management, as you will manage large projects and tasks with both internal and
external partners. For example, you will lead processes with cross-functional
teams to optimize the portfolio and align on upcoming deletes list prior to the
Customer Business Plan Roll-out.

I chose this position because I want to be an active agent for the company when it
comes to dealing with the product, analysing customer trends and understanding
customer behaviour.

Key responsibilities
Describe the key responsibilities of the job role.
Managing all marketing for the company and activities within the marketing
department. Developing the marketing strategy for the company in line with
company objectives.
Co-ordinating marketing campaigns with sales activities.
Overseeing the company's marketing budget.

Personal work goals

Discuss the five personal work goals that you have identified for the position,
including why these goals are relevant to the company’s strategic goals and
plans and the job role
Discuss how these are suitable goals for a 12-month period.
a. To be promoted as a Senior Marketing Director within 12 months
b. Gaining responsibility for a $1 million-dollar advertising budget
c. To finish my doctorate degree in Harvard Business School within this year
d. Conduct a research regarding cereal innovation to help my company
e. To win a marketing industry award
These goals are relevant to the company’s strategic goals and plans and the job role because
when, as a marketing manager, I improve myself and enhance my skill to deal with people
and gin knowledge to help the company innovate and contribute to the company, I will
become an asset and a valuable investment for the company. These roles are suitable for a
12-month period as most of them can be achieved within a year.

© J&S Learningwork 2017