How FMCG product’s packaging affects consumer purchase intention?

Thesis Submitted by: Asad Ahmed (15u00242)

BBA IV Section K

Supervisor: Amber Sajjad

Thesis submitted to the Lahore School of Economics as a fulfillment of the requirement for the
degree of Bachelors in in Business Administration (2019)
Asad Ahmed-15u00242-How FMCG product’s packaging affects
consumer purchase intention?
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