3/12/2020 Courses

SIP Initial Information Report

Enrolno : 19BSP2838

Name : Mr. SOHOM GANGULY

Project Title : A study of Marketing Communication and Immersive Media in Insurance Sector

Project Area : Marketing and Selling Financial Products

Project Objective : Modelling Marketing Campaigns for Aditya Birla Capital for customer reach and deriving Consumer behavior and Studying
the importance of Immersive Media

Project Description : Effective communication is critically important for a successful organization. The Marketing Communication refers to the
means adopted by the companies to convey messages about the products and the brands they sell, either directly or
indirectly to the customers with the intention to persuade them to purchase. With a variety of promotional tools as
advertising, sales promotion, direct marketing, public relations personal selling and value – added approaches such as
sponsorship and the firm has to find an appropriate mix of promotion tools. This combination of communication tools is
called promotional mix or marketing communication mix. My aim is to innovative and newly directed marketing plan and
strategies for various products of Aditya Birla Sun Life. Strategizing & Implementation of an annual marketing plan to
enhance the online presence of Birla Sun Life and analyse & recommend branding strategies for insurance industry for
enhanced customer engagement.

Company Name : Aditya Birla Capital Limited

Address : Khodal Chamber,702, 7th Floor

Khodal Chamber, Above Bharat Co-op. Bank,

60 feet road, Ghatkopar East

City : Mumbai

State : MAHARASHTRA

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Pin Code : 400077

Phone :

EMail :

Company Activity : Aditya Birla Capital Limited (ABCL) is the holding company for the financial services businesses of the Aditya Birla Group.
ABCL's subsidiaries have a strong presence across Protecting, Investing and Financing solutions.

Contact Person Name : Nikesh Ruparel

Contact Person Designation : Executive Associate Partner

Work Timings: 13:30-18:30

Stipend Amount : Rs.15000

Facilities :

Company Guide Name : Nikesh Ruparel

Designation : Executive Associate Partner(EAP)

Contact : +91 7021472439

EMail : nikesh.ruparel@gmail.com

Project Schedule : 17th February 2020

Project Methodology : Market Research

Other Information : Gathering Primary data from Questionnaire circulated with target groups and secondary data from Internet for
understanding Consumer Behavior and Reach

Faculty Guide : Prof. Rajini Anand

Provided On : 08/03/2020 23:47:00

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Last Modified : 12/03/2020 23:31:00

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