Project Report on

Marketing Management at
Wagh Bakri

Submitted To:
Prof. Belur Baxi

Submitted By:
Priti Menezes
Roll No. 140
SYBBA
N.R. Institute of Business
Administration
Ahmedabad
2010-2011
 N. R. INSTITUTE OF BUSINESS ADMINISTRATION

GLS Campus, Mardia Plaza Lane, Off. C.G. Road, Ellisbridge,

Ahmedabad-380006, Phone: 6430373

Certificate
This is to certify that the report on the visit to ‘Wagh Bakri’ is
submitted by Ms. Priti Menezes to N. R. Institute of Business
Administration, affiliated to Gujarat University, in the partial fulfillment
of the requirements for the completion of ‘Practical Studies’ in the
area of Marketing Management at the Second Year of the B.B.A.
Program for the year 2010-2011.

_________ ____________ _________

Director Prof. in-charge External

Evaluator

Date: / /2010
 Acknowledgement

I am highly thankful to the management and staff of Wagh Bakri.

I am especially thankful to …………. for helping me in my ‘Practical
Studies’. In addition to allowing me to visit the company and study
the organization, they provided me with many details which were very
useful in preparing this report.

I take this opportunity to thank our Director Prof. Avani Desai

and Professor in-charge Prof. Belur Baxi for their encouragement and
the office staff for providing us all the facilities for making the visit
more learning oriented.

___________

Priti Menezes

Date: / / 2010
Preface
 Index
Sr. Particulars Pg. Annexure
No. No.
1 Company Profile
Name of the Company
Location of works and registered office
Main business and Product Range
Production Process
Form of the Organization
Selection Process
Recruitment Process
Brief History
Mission and Vision
Business Philosophy
Financial information
Special achievements
Existing management group
No. of Workers
Facilities to Employees
2 Marketing
Organization of marketing department
Product Planning
- Product Range
- Product line and mix
- Product decisions
. Branding
. Packaging
- New Product Development
- Product Life Cycle Stage
Market Segmentation
Pricing
- Factors considered while setting prices
- Pricing Approaches
Channels of Distribution
- Types
- Decisions about channels
- Wholesaling
- Retailing
Sales Promotion, Public Relations and
Personal Selling
- Sales Promotion tools and programmes
- Public Relations tools and decisions
- Sales Force Management
Advertising
- Objectives
- Setting Budgets
- Strategies and Tools
- Evaluation
Marketing Research
International Marketing
3 Findings
4 Suggestions
5 Conclusion
 Chapter: 1
Company Profile
Name of the Company
Location of Works and Registered Office
Main Business and Product Range
Form of the Organization
A brief History
Mission and Vision
Business Philosophy
Financial Information
Special Achievements
Existing Management Group
Chapter: 2
Marketing
Organization of Marketing Department
Product Planning
Product Range
Product Line and Mix
Product Decisions
Branding
Packaging
New Product Development
Product Life Cycle Stage
Market Segmentation
Pricing
Factors considered while Setting Prices
Pricing Approaches
Channels of Distribution
Types of Channels of Distribution
Decisions about Channels
Wholesaling
Retailing
Sales Promotion, Public Relations and Personal
Selling
Sales Promotion tools and programmes
Public Relations tools and decisions
Sales Force Management
Advertising
Objectives of Advertising
Setting Budgets
Strategies and Tools
Evaluation
Marketing Research
International Marketing
Chapter: 3
Findings
Chapter: 4
Suggestions
Chapter: 5
Conclusion