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  • Problem Set-I I I: Shriramswaroopmemori Aluni Versi TY

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    versha
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    This document provides a problem set for an MBA course on mall management. It includes 5 discussion questions covering topics like site selection criteria, mall environment design, infrastructure for security, and trade area evaluation methods. It also lists a compulsory activity where students must analyze the marketing plan of a shopping mall by preparing a mini report on catchment analysis, demographics, competition, trade and tenant mix based on collected data. The report will be evaluated based on variables selected, data collected, data analysis and interpretation, and write up submitted.

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    mall ps

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    This document provides a problem set for an MBA course on mall management. It includes 5 discussion questions covering topics like site selection criteria, mall environment design, infrastructure for security, and trade area evaluation methods. It also lists a compulsory activity where students must analyze the marketing plan of a shopping mall by preparing a mini report on catchment analysis, demographics, competition, trade and tenant mix based on collected data. The report will be evaluated based on variables selected, data collected, data analysis and interpretation, and write up submitted.

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    © All Rights Reserved
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    Отметить как неприемлемый контент
    5 просмотров2 страницы

    Problem Set-I I I: Shriramswaroopmemori Aluni Versi TY

    Загружено:

    versha
    This document provides a problem set for an MBA course on mall management. It includes 5 discussion questions covering topics like site selection criteria, mall environment design, infrastructure for security, and trade area evaluation methods. It also lists a compulsory activity where students must analyze the marketing plan of a shopping mall by preparing a mini report on catchment analysis, demographics, competition, trade and tenant mix based on collected data. The report will be evaluated based on variables selected, data collected, data analysis and interpretation, and write up submitted.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 2

    SHRIRAMSWAROOPMEMORI

    ALUNI
    VERSI
    TY
    PROBLEM SET–I
    II
    Session :201
    9-20(
    EvenSem.
    ) Semester :IV
    Course :MBA Subj
    ectCode :MMG4004- OE
    Branch : Subj
    ectName :Mal l
    Management
    Group :41
    ,42 NameofFacult
    y :Dr.Ri
    nkiVerma
    Member
    Uni
    t :I
    II Topi
    cCovered :
    Site Selecti
    on,Si
    te
    Evaluati
    on, Trade
    AreaEval uati
    on

    .Di
    1 scusst
    hebroadareasoff
    aci
    li
    tymanagementi
    n
    mal
    ls.

    2.Di
    scusst
    hef
    act
    orswhi
    chaf
    fectSi
    tesel
    ect
    ion
    cri
    teri
    a.

    3.How Mal
    lenvi
    ronmentshoul
    dbet
    akeni
    nto
    consi
    derat
    ionwhi
    lepl
    anni
    ngf
    orappearanceand
    st
    yleofshoppi
    ngMal
    l?

    4.Exami
    net
    hef
    act
    orsofi
    nfrast
    ruct
    uraldesi
    gnf
    or
    securi
    typurpose.

    5.Whatdoyouunderst
    andbyt
    radeareaandal
    so
    di
    scusst
    hemet
    hodsoft
    radeareaeval
    uat
    ion?

    Compul
    soryAct
    ivi
    tyf
    orAl
    l:
    Analyzethe The st udentwi llhave t o prepare a Thisactivi
    t ywi l
    lbeof
    Marketing mi nireportonShoppi ngMal lont he markedand Markswi l
    lbe
    Planof basi soft hef oll
    owi ngParamet ers: basedont hefollowing
    ShoppingMall crit
    erion:
    ofyour  Bu il
    d i
    n gsiteloc ation
    Choice/Area  Cat chmentanal ysis 1.
    VariablesSel ected
     Demographi csandcust omer-
    Eg.Upcomi ng dema nda nalysis 2.
    Dat aCollected
    LULUmal l  Compet i
    ti
    on and Future
    growt h 3.DataAnal ysisand
     Tradeandt enantmi x I
    n t
    e rpretati
    on
    Thiswi llmaket hem underst andt he
    visionofasuccessf ulMal lsi esand 4.
    t Wri teupSubmi t
    ted
    wi l
    lanal yze t hemacroand mi cro
    retail real est ate market
    opport uni ti
    est oarri veatanopt imal
    tradeand t enantmi xf ortheret ai
    l
    development s

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