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Sally kohn: we are inundated these days with opinion polls and surveys. Some surveys are extremely useful, but many are of dubious value, kohn says. She says as practitioners in the field of medicine, we have much to learn from the restaurant field. Kohn cites a recent article about his mother's care in a "magnet hospital"
Sally kohn: we are inundated these days with opinion polls and surveys. Some surveys are extremely useful, but many are of dubious value, kohn says. She says as practitioners in the field of medicine, we have much to learn from the restaurant field. Kohn cites a recent article about his mother's care in a "magnet hospital"
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Sally kohn: we are inundated these days with opinion polls and surveys. Some surveys are extremely useful, but many are of dubious value, kohn says. She says as practitioners in the field of medicine, we have much to learn from the restaurant field. Kohn cites a recent article about his mother's care in a "magnet hospital"
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Customer Satisfaction: pital surveys measure excellence in clin- ical outcomes but fail to reflect “hospi- Are Hospitals tality,” the delivery of that care with grace and a concern for patient well- being. For example, the Department of “Hospitable”? Health and Human Services and the Joint Commission on Accreditation of Peter D. McCann, MD Healthcare Organizations currently rate hospitals on appropriate care of patients with cardiac disease and pneumonia. e are inundated these days with Curiously, these regulatory agencies
W opinion polls and surveys.
Politicians query the electorate to determine popular polices; Nielsen ratings inform us how many households watch which television programs; and U.S. News & World Report claims to rank the “best” colleges, graduate schools, and mutual funds. measure only one element relevant to the practice of orthopedic surgery: the prevention of in-hospital–acquired infection. These surveys assess treat- ment but not how that care is delivered; service, but not “caring.” Nevertheless, outcome assessment All of these surveys purport, of course, to reflect the of hospital care is, and will continue to opinion and preference of the citizen, TV viewer, be, an ever-increasing fact in our pro- student, or investor. Many are of dubious value, but fessional lives. In fact, Medicare has all attempt to assess, to a greater or lesser degree, “These surveys recently begun a pilot study linking customer satisfaction. assess treat- increased hospital reimbursements to Of course, some customer satisfaction surveys improved clinical outcomes, essentially are extremely useful. If one wishes to dine in New ment but not a performance-based bonus system for York, or any other major metropolitan area in the how that care hospitals. While we can complain that United States, the ubiquitous Zagat Survey guide is these assessments fail to measure true indispensable. Danny Meyer, one of the most suc- is delivered...” quality of care or assess real “caring,” I cessful restaurateurs in Manhattan, owns a half a believe that the practicing orthopedic dozen or so of the 18,000 restaurants in New York surgeon must participate in these exer- City. The Zagat Survey guide has consistently ranked his restaurants among cises sponsored by regulatory agencies. the most popular in New York year after year. He attributes his success Given the reality of market influences over the last 20 years to a commitment to hospitality rather than service in the healthcare arena, hospitals can ill alone—the perception of the diner that the restaurant staff really cares about afford not to strive to be labeled “best” or the diner’s total experience, not only that the food is delicious and served “magnet” centers of care. Patients and without delay. third-party payers place a high value on Danny’s staff is trained to ensure that the diner feels comfortable, welcomed, such designations. Furthermore, out- and at home; they are trained to be hospitable: “the reception of guests with lib- come assessments and compliance with erality and goodwill” (The Compact Oxford English Dictionary, Oxford: Oxford ‘best practice” standards are, indeed, University Press, 1971). In fact, the modern definition of hospital is derived essential and important measures of from its medieval origin (sounding very much like today’s restaurant): “a place quality of care. However, in the assess- for the shelter and care of pilgrims and guests” (The Compact Oxford English ment of overall quality, such surveys are Dictionary). As practitioners in the field of medicine, we have, I believe, much necessary but not sufficient. to learn from the restaurant field; both are service industries. In the current climate in which sur- Dr. William A. Grana, a department editor of this journal, has written elo- veys of all sorts are the rage, we would quently in these pages recently of the hospital experience of his ailing moth- do well to remember the ancient origin er. He describes her care in a “magnet hospital,” cited for excellence by the of “hospital” and appreciate the “mis- American Nursing Association, as competent but not “caring”—that is to sion” that the hospital and restaurant say, serviceable but without being hospitable. He concluded that hospitals industries currently share: service in a have lost their way, focusing more on excellent survey scores than on com- caring environment. Hospitals must passionate care of patients. This may be true. also be hospitable. ■