BERNIE H.

LIU
-an architect by profession, is an entrepreneur at heart with a dream and a vision.
-graduated in University of San Carlos (Cebu, Philippines) and has earned a post-graduate
diploma from the owner/president management program of the Harvard Business School
(Boston, Massachusetts).
-married to Alice Tio with whom has three children, a firm believer of the dictum “pray hard,
work hard and play hard”.
-1986, right after the People Power Revolution, Bernie together with close friends from
college and supported by his family who were then garments manufacturers,
conceptualized, produced and marketed an initial product line of one-sized T-Shirts with
catchy prints-all targeted at the youth market.
-chief executive officer of the anchor brand of Golden ABC Inc.

GOLDEN ABC INC.

-is a multi-awarded international fashion enterprise that is home to top proprietor brands
shaping the retail industry today.
-produced, marketed, and retailed under a fast-growing, dynamic family of well-
differentiated, proprietary brands; PENSHOPPE (2002), OXYGEN (2007), FOR ME (2013),
MEMO (2010), REGATTA, and TYLER, it also operates RED LOGO.
-Originating in the Philippines in 1986, GABC now has more than 900 strategically located
sites and presence in:
INDONESIA CAMBODIA VIETNAM MYANMAR HONG KONG,
MALAYSIA TAIWAN SINGAPORE THAILAND BRUNEI
MACAO BAHRAIN KINGDOM OF SAUDI ARABIA.

-In 2016, it has 50 stores abroad and 700 stores in the Philippines.
-In 2017, named winner in the ASEAN Business Awards for Priority Integration Sector in
Retail held in Manila, Philippines.

VISION: To become the most admired Asian fashion brand

MISSION: “WORLD” Winning Culture, Operational Excellence, Responsive Stewardship,

Leading Brands and Dynamic Talents while keeping through the core values of
Integrity, Professionalism, Service, and Spirit of Enterprise

PENSHOPPE
-“pen” was an ubiquitous tool for students
Ubiquitous- seeming to be seen everywhere
-“shoppe” was then added to symbolize the work that students did.
-In March, 1986 it was officially launched at Cebu
1991
- opened the very first stand alone boutique in SM City North Edsa. It has been expanded
nationwide and has several branches overseas.

2014
- Penshoppe was recognize as the global retailer of the year
2015
-opened penshoppe at SM Seaside City Cebu with more than 800 square meters to showcase
their products

2017
-Penshoppe was awarded as the contry winner of the best marketing campaign award by the
federation of Asia Pacific Retailers Association

2019
-Penshoppe is go-to fashion brand for the youth. It is the leading international casual wear
brand worn by some of the world’s top models and biggest celebrities.

ACHIEVEMENTS OF BERNIE H. LIU

o Active as a member of the board of directors of Habitat for Humanity Philippines
o Bernie has won various entrepreneur and retail awards.
o He has been named Outstanding Filipino Retailer twice, while Penshoppe was elevated to the
Hall of Fame of the Philippine Reatilers Association and the Department of Trade and
Industry in 2002.
o Agora Award for Outstanding Acheivement in Entrepreneurshipby the Philippine Marketing
Association
o Ten Young Outstanding Men Award from the the Junior Chamber international Philippines
o MVP Grand Bossing Award given by PLDT

DIGITAL INNOVATION
Golden ABC also made substantial investments in technology as part of its goal of
operational excellence. Liu said his company’s partnership with PLDT and SMART spans decades,
adding that digital innovations change how business is conducted and allowed Golden ABC to work
faster and better.

“Dreaming big is not wrong. You have to dream big but you also have to work at it to make it
happen.” –Bernie H. Liu