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Contents

• Broad Contours

• Who Should Attend

• Unique Features of Program

• Program Modules

• Detailed Program Contents

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Broad Contours

Program Faculty :Priyanka Kapuria

Duration : Four Months

Eligibility : Graduation in any discipline with (including Diploma

holders) and minimum 2 years of Experience

Schedule : Tuesday 6:30 pm – 9:30 pm

Program Fee : Rs. 31,500/-[plus 10.3 % service tax]

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Who should attend?

• Professionals in Marketing/Publishing/e-
business/Advertising
• Professionals who want to shift to online marketing or
those who are beginners in online marketing
• Professionals who seek to improve the performance
of their campaigns
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Unique Features
Unique • Program in SEM from Google first time in India
Program • Prepares the participants to take GAP exam. (Exam fee waived off for participants)

• Participants would be provided marketing vouchers worth Rs. 10,000 to test their
Practical campaigns during the program
Exposure • Participants who successfully complete the program would be provided additional
marketing vouchers worth Rs. 10,000

• Designed with a mix of case discussions, assignments and projects besides the
Pedagogy lectures in class

Peer Learning • Opportunity to Network and Learn from the best in the corporate world

Certification • Graded Certificate of Successful Completion from Google and NIIT Imperia
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Program Modules
• Introduction to Online Advertising and AdWords
• AdWords Account and Campaign Basics
• AdWords Ad Formats
• Policies and Ad Quality Issues
• AdWords Targeting and Placement
• AdWords Bidding and Budgeting
• Optimising Performance
• Display Advertising on the Google Display Network and
Mobile Advertising
• Performance Monitoring and Conversion Tracking
• Overview of Local Business Listings and Maps
• Selling and Representing AdWords
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DETAILED MODULE-WISE
CONTENTS

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1. Introduction to Online Advertising and AdWords

Module Contents
• Overview of Online Advertising
• Overview of AdWords , AdCenter, and Yahoo Advertising
• Getting started with AdWords
2. AdWords Account and Campaign Basics
Module Contents
• Account Management Basics
• AdWords Campaign Management Basics
• Tools to analyze Industry Insights and Trends
• Ad Group Management Basics
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3. AdWords Ad Formats
Module Contents
• Overview of Ad Formats
• Creating ads-text/mobile/display
• Ad Formats Guidelines and Best Practices

4. Policies and Ad Quality Issues

Module Contents
• AdWords Policies
• Ad and Site Quality
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5. AdWords Targeting and Placement

Module Contents
• Overview of Targeting and Placements
• Keyword Match Type and Keyword Targeting
• AdWords Language and Location Targeting
• Placement Targeting for the Content Network

6. AdWords Bidding and Budgeting

Module Contents
• Overview of Bidding
• Overview of Budgets
• Overview of Billing and Payment Options
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7. Optimizing Performance
Module Contents
• Overview of Optimization
• Optimizing AdWords Campaigns and Ad Groups
• Optimizing Websites and Landing Pages

8. Display Advertising on the Google Display Network and Mobile

Advertising
Module Contents
• Value of Display and the Google Display Network
• Value of Display on YouTube
• How does Mobile Advertising work
• Benefits of Mobile Advertising
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9. Performance Monitoring and Conversion Tracking

Module Contents
• Overview of Performance Monitoring and Conversion Tracking
• AdWords Reporting
• Troubleshooting through Reports
• Conversion Tracking Basics
• Google Analytics
• Case Studies

10. Overview of Local Business Listings and Maps

Module Contents
• Understanding Free and Paid Local Listings
• Advertising on Google Maps
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11. Selling and Representing AdWords

Module Contents
• The AdWords Value Proposition
• Selling the Benefits of AdWords
• Maintaining Client Relationships

Click Here to know about program benefits

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How to Apply
Application period
• Application for the Batch will commence on 10 August 2010 and will close
on 7 September 2010
Application forms
• Application forms can be obtained from www.niitimperia.com or at local
NIIT IMPERIA Centres
• Students could also apply online at www.niitimperia.com

Class would commence on or after 5 Oct 2010

Application Foreclosure Clause:
Please be aware that seats are limited at every location for this program. Therefore,
1. Applications can be foreclosed anytime (at all or some select locations) with a
notice posted on the NIIT Imperia website.
2. Applicants are advised to apply as early as possible to book their seat
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Documents Required for Application

• 1 Passport size photo affixed [Latest photo with light
backdrop]
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SYNCHRONOUS LEARNING - NIIT

IMPERIA

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NIIT IMPERIA - TECHNOLOGY EDGE

 18 Classrooms in 17 cities
 Direct one-to-one interaction is ensured through individual ICT
systems for each student:
 High-performance PCs
 Webcam
 Audio system and microphone at each workstation,
connected directly to faculty at institutes
 Classroom interactions & ambience are facilitated by clusters of
student-stations and camera & projection systems that span the
STUDIO VIEW
full classroom.
 6 Synchronous Learning Centers created within corporate
premises
 Collaborative Learning Management System (LMS):
• supplementary e-learning
• program-specific notices
• online submission of assignments
• reminder services
• online testing
• student records
CLASSROOM VIEW

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SYNCHRONOUS LEARNING
REPLICATION OF LIVE CLASSROOM
Full features of face-to-face
teaching
Raised-hand-seeking-teacher's-
attention

Tabulation of responses

Quizzes randomly created by the

teacher

Click Here for virtual tour of Synchronous Learning Technology

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For any Queries Or Doubts,

Call Us At 1800 180 6060 (MTNL/BSNL)

or 011 6000 6448
(Or)
Write to imperia@niit.com

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