PROPOSAL IN ENGLISH OF THE SERVICE OF RECOMMENDATIONS AND

RAPIEXPRESS MESSAGING

KETTY GUZMAN HERRERA

Market management – 1966010

Regional: Tolima

SENA

Monteria - Córdoba

2020
 CONTENT

1. INTRODUCTION

2. OBJECTIVES

2.1. OVERALL OBJECTIVE

2.2. SPECIFIC OBJECTIVES

3. The service

4. INTRODUCTION TO THE COMPANY

4.1 Mission

4.2 Vision

5. SEGMENTATION

5.1. Geographic segmentation

5.2. Age and life-cycle Segmentation

5.3. Gender segmentation

5.4. Psychological segmentation

5.5. Behavioral segmentation

5.6 occasion segmentation

5.7. Benefitt segmentation

6. CONCLUSION
 INTRODUCTION

Messaging as such is a service that is tending to disappear, allowing only large, highly
specialized companies that have evolved towards logistics to remain on the market.

This is a very competitive sector in which, in order to be competitive, you have to adapt to
the needs of each client, and for this reason, you must generate added value that highlights
the service provided.
2. OBJECTIVES

2.1. GENERAL OBJECTIVES

Present a market proposal for the provision of a service in the English language.

2.2. SPECIFIC OBJECTIVES

Analyze the information provided by Albert Roberts where he describes the type of
population
Define the type of service to introduce in the market of the study city.
Identify the type of population that this type of service is aimed at
 3. THE SERVICE

The service or idea offered to the market is the implementation of a courier and parcel
company, RAPIEXPRESS, which seeks to satisfy the needs of the consumer.

RAPIEXPRESS will provide its service 24 hours a day, allowing the user to have access to
the service at any time of the day, in which they may request the sending of documents,
packages, make payments of receipts, purchase supermarkets, bank consignments;
somewhat different from today's sophisticated companies where everything is used for
logistics.

4. INTRODUCTION TO THE COMPANY

4.1. Mission

Deliver excellent work through service delivery through a team with exceptional skills and
experience; always seeking to simplify the lives of customers by offering Express delivery
and logistics-based solutions.

4.2. Vision

At the regional level, general customer-company trust is sought, resulting in being

recognized and recommended as your preferred messaging company.
 5. MARKET SEGMENTATION

5.1. Geographic segmentation

The service will be provided for all people in the city

5.2. Age and life - cycle Segmentation

It is aimed at Men and women over 17 years of age who inhabit the city from levels 2 and
up, since the value of the service will be economic and can be adjusted to the consumer's
pocket.

5.3. Gender segmentation

Customers who can access the service can be of any gender.

5.4. Psychological segmentation

The market is oriented to people from strata 2 to 5, where people have a moderate
economy, where in each family there is at least one person who works and another who
receives income

5.5. Behavioral segmentation

Focused on those people who due to their lifestyle have little time available to carry out
certain procedures

5.6 occasion segmentation

When observing that it is a city where the population maintains busy lives, it is analyzed
that customers can use the service at least three to four times a week.

5.7. benefit Segmentation

It can be concluded that some people used the service to place food orders at their
restaurant or supermarket, or favorite store; others for the payment of services and
consignments since their working hours make it almost impossible for them to carry out
these.
 6. CONCLUSION

The city analyzed by Robert is well positioned economically, and when noticing that it has
companies that supply every need for them, it takes the information and decides that
something that the city lacks is a personalized, fast and tiring messaging service. of all.