ABSTRACT

Consumer attitudes is a composite of three elements: cognitive information, affective

information, and information concerning a consumer's past behavior and future intentions. In
other words, attitude consists of thoughts or beliefs, feelings, and behaviors or intentions
towards a particular thing, which in this case is usually a good or service. Attitude is manner,
disposition, feeling and position with regard to a person or thing, tendency or orientation
especially in the mind. It is usually reflected in a person’s actions and behavior. Once formed,
this attribute of personality is very difficult to change. Attitude may be negative or positive.

Since Shree Meenakshi Spinning Mills humble beginning just a decade ago, it
maintains better work culture to achieve results. As the textile industry is operator intensive,
it would like to impart latest techniques to upkeep its machineries and working areas neat and
clean to facilitate its work force work peacefully. The company is committed to serve its
esteemed customers by offering a highest level of quality and service that translate into
enormous value for the respective clientele spread.

Simple Random sampling techniques were used for the study. The aggregate
elementary units in the survey are referred to as the population. Here it covers the entire
customers of Shree Meenakshi Spinning Mills, Chtinayakanpatti, Dindigul District. The
study based only on the opinion and expectation of consumer. Total number of sample taken
for the study is 50 respondents. Sampling unit is in Dindigul.

The findings of this research have confirmed that the price and perceived reputation
could impact on the attitude of the consumers. Through the findings of this research, the
concern could better realize their consumers’ expectations and the determinants of
consumers’ behaviour. The company should pay more attention to applying the marketing
mix of high product quality, lower price, discount, free delivery fee, or free gift and do their
best to build, enhance, and maintain their good reputation. The effective dealers appointment
and their good services would normally increase its performance of the company.
 CONTENTS

CHAPTER
TITLES PAGE NO
NO
ABSTRACT
LIST OF TABLES
LIST OF CHARTS
I INTRODUCTION
1.1 Introduction of the study
1.2 Background of the study
1.3 Industry profile
1.4 Company profile
1.5 Scope of the study
1.6 Research objective
1.7 Limitations of the study
II 2.1 Review of literature
III 3.1 Types of research
3.2 Research design
3.3 Sample design
3.4 Data collection method
3.5 Data analysis tools
IV DATA ANALYSIS AND INTERPRETATION
V 5.1 Findings
5.2 Suggestions
5.3 Conclusion
BIBLIOGRAPHY
APPENDIX

LIST OF TABLES
 PAGE
TABLE NO. TABLE NAME
NO.

1 SEX OF THE RESPONDENTS

2 AGE OF THE RESPONDENTS

3 MONTHLY INCOME OF THE RESPONDENTS

4 QUALIFICATION OF THE RESPONDENTS

5 HEARD ABOUT THE COMPANY

6 WAY OF KNOWING THE COMPANY

7 FACTORS CONSIDERING WHILE PURCHASE THE

PRODUCTS

8 TYPES OF PRODUCTS PURCHASED

9 OPINION ABOUT THE ADVERTISEMENT OF THE

COMPANY

10 SATISFACTION WITH PERFORMANCE OF THE

COMPANY

11 OPINION ABOUT THE PRICE OF THE PRODUCT

12 OPINION ABOUT APPERANCE OF THE COMPANY

13 COMPLIANTS COME ACROSS IN THE COMPANY

14
FREQUENCY OF COMPLIANTS

15 DEALERS RENDERING GOOD SERVICES

16 NO. OF YEARS OF USING THE PRODUCTS OF THE

COMPANY

17 OFFERING SUGGESTIONS TO FURTHER

IMPROVEMENT

LIST OF CHARTS
 PAGE
CHART NO. CHART NAME
NO.

1 SEX OF THE RESPONDENTS

2 AGE OF THE RESPONDENTS

3 MONTHLY INCOME OF THE RESPONDENTS

4 QUALIFICATION OF THE RESPONDENTS

5 HEARD ABOUT THE COMPANY

6 WAY OF KNOWING THE COMPANY

7 FACTORS CONSIDERING WHILE PURCHASE THE

PRODUCTS

8 TYPES OF PRODUCTS PURCHASED

9 OPINION ABOUT THE ADVERTISEMENT OF THE

COMPANY

10 SATISFACTION WITH PERFORMANCE OF THE

COMPANY

11 OPINION ABOUT THE PRICE OF THE PRODUCT

12 OPINION ABOUT APPERANCE OF THE COMPANY

13 COMPLIANTS COME ACROSS IN THE COMPANY

14
FREQUENCY OF COMPLIANTS

15 DEALERS RENDERING GOOD SERVICES

16 NO. OF YEARS OF USING THE PRODUCTS OF THE

COMPANY

17 OFFERING SUGGESTIONS TO FURTHER

IMPROVEMENT