Академический Документы
Профессиональный Документы
Культура Документы
2010
Price list no. 4
Data Loss Pr
ge
Rundumschutz
Datenverlust
powered by
Germany
Publisher‘s imprint
Vogel IT-Medien GmbH, Augsburg is a wholly owned subsidary of Vogel Business Media, Würzburg. Since 1991 About Vogel Business Media: The publisher of specialized media is one of the leading german providers of spe-
the publisher releases business media for decision-makers who are in charge of production, procurement or cialized information with about 100 specialized magazines and 60 websites as well as numerous international
application of information technology. In addition to print & online media the publisher also offers a wide-ran- activities. Head office is situated in Wurzburg. Our print & online media offer services in the sectors industry,
ging portfolio of events. The most important publisher’s offers are IT-BUSINESS, eGovernment Computing, automobile, information technology and legislation/economy/taxes. Vogel Business Media provides advertisers
SearchNetworking.de, SearchSecurity.de, SearchStorage.de, SearchDataCenter.de. with tailor-made communication solutions: from coverage, image buildup to lead generation.
The TechTarget media – Platforms and Guides 3
Networking STORAGE
2009 | € 6,90 www.SearchSecurity.de Kompendium zur www.SearchDataCenter.de 2009 | € 6,90
Virtuelle Bandbreiten
Claim based Identity
Wide Area Networking – vom taktischen zum strategischen Ansatz Deduplizierung fürs WAN-Backup
bringt einfaches IAM Die Netzwerkanalyse als Voraussetzung für die WAN-Optimierung
Security-Tokens als Teil Director-Vergleich
Intelligente Beschleunigungstechnologien im Überblick Brocade DCX-4S gegen Cisco MDS-9500
des Risiko-Managements So funktioniert die ganzheitliche WAN-Optimierung
Filme aus der NAS-Konserve Energieeffizienz im Rechenzentrum
Compliance braucht Für kleine Unternehmen, Mittelständler und Konzerne
In drei Schritten zur optimalen Prozess-ICT HDS beschleunigt Mediathek von nacamar Desktopvirtualisierung Management von Cloud
Die Services
besten Tipps, um Stromkosten zu reduzieren
Identitäten und Rollen
Zugriff auf Services in der Cloud Produktivitätstools für die Cloud
Klimatisierungslösungen
Eine Publikation von Eine Publikation vo
Intelligente Überwachung aller Komponenten
von
Data
Software
Center Events Services
The fitting advertising format for each target 5
TechTarget offers tailor-made campaign planning with high coverage, certified quality (IVW) and integrated lead generation. To reach your communication goals,
TechTarget takes hold of an extensive portfolio of crossmedia communication formats (print, online, events, services). You benefit from a perfect mixture of innovative and
established communication formats (examples see diagram).
Advertisement (Banner)
Corporate Publishing
formats & services
Content Sponsoring
company database
Company profile in
Event sponsoring
Online congress
Editorial section
Corporate Event
advertisement
Classic Online
Live-Webcast
bound inserts
Special Zone
(on Demand)
Whitepaper
Advertorial
Newsletter
Loose and
Guides
Your selected
communication targets
Image/Brand-Awareness
• • • • • • • • • • • • •
Product & solution competence
• • • • • • • • • • • • • • •
Direct increase in sales
• • • • • • • •
Face-to-face marketing
• •
Lead generation
• • • • • • • • • • • •
High qualified coverage
• • • • • • • • • • • •
• Perfectly suitable • Well suitable
Banks / Insurance companies 8,12% Law, tax and management consultancy 1,78%
Telecommunication 7,94% Organizations 1,50%
Media 6,99% Steel and metal industries 1,23%
Public sector 6,81% Consumer products 1,21%
Sale / Wholesale / Retail 6,45% Food and tobacco industries 1,04%
Information technology 5,74% Plastic and rubber products manufacturing 1,03%
Machine construction 5,72% Real state 0,74%
Health and veterinary 5,42% Aerospace industry 0,68%
Electrical 5,24% Automobile industry 0,53%
Education, science, culture, sport, entertainment 5,05% Precision engineering, optical 0,52%
Chemical industry 3,92% Leather, textile and clothing 0,44%
Technical consulting and planning 3,70% Hotel and restaurant industry 0,38%
Power industry / water works / mining 3,19% Steel industry 0,32%
Metal production and handling 2,75% Laboratories 0,23%
Transport and logistics 2,51% Recycling 0,13%
Automotive industry 2,47% Agriculture, farming, fish farming 0,11%
Building and construction industries 2,03% Laundry and cleaning 0,11%
Advertisement 2,02% Stones and minerals 0,10%
Wood, paper and print industries 1,85%
W Company size (acc. to number of employees) 7
Managing director /
executive board 14,39%
Other
6,17%
Head of department /
division manager
22,05%
Employee
41,32%
Project manager /
Team leader
16,07%
Source: Registered user database from SearchStorage.de, SearchSecurity.de, SearchNetworking.de, SearchDataCenter.de, 11/2009
More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile
Online
Mediapack 2010 | Online
10
your
To ensure the success of
a cam pai gn- ma nagement
campaign, First- and family name
imi zes you r
assists and opt
Company
campaign.
Adress
Master file data Position
E-Mail address
Telephone number
Company size
More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile
Online
Mediapack 2010 | Online
12
On-Demand-Webcast
With a Live Webcast you reach the IT partners directly Live Webcast
and live on the workplace. A successfully established • Duration of conference: approx. 1 hour + 15 min. soundcheck
interactive communications platform offers you the pos- • 4 weeks promotion and generation of participants
sibility to contact your target group directly via internet • 1 month additional lead-generation as on-demand-webcast
and to generate high attraction on your information
within an interested auditorium. Promotion:
• Supporting banner package
• E-Mail invitation to registrated Users
benefits
Your marketing tion competence • Reminder E-Mail before conference beginning
9 Product &crso lu
se in sales • Supply and postage of free headsets to new participants
9,990
9 Di re ct in ea
9 Lead alified co
ge ne ra tio n
verage Administration & Services:
9 High qu • Introduction of your specialized speaker
• Introduction to theme
• Integration of a survey in your presentation incl. reporting
• Recording and production as an on-demand-webcast
• Reporting participants
Combinations
Additional Search Platform (Services see above) 5,000
Combination-webcast with it-business.de (target-group it-channel) 11,500
Additional lead-generation as on-demand-webcast (3 month) 5,500
Additional lead-generation with whitepaper (3 month) 5,500
Rates quoted in €, excl. VAT
More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile
Online
Mediapack 2010 | Online
14
Live-TechCast
Combinations Briefing
Additional Search Platform (services see above) 4,000
Single-eMail-Shot to the registered users 1.50 per adress
Self-use-license 1,000
Your marketing benefits 100 DVDs (minimum purchase amount) 500
9 Image/Brand-Aw areness
9 Product & solution competence Rates quoted in €, excl. VAT
9 Lead generation erage
9 High qualified cov
More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile
Online
Mediapack 2010 | Online
16
Software-Downloads
With each Search-Platform you could offer the users a mapping to the editorial content. As such, there will
download of software in a trial- or full-version, such as always be related software products to each editorial
management tools. That way, you provide your product topic and article, which the users can download. The
on a platform, that IT-professionals use intensely to software downloads will be provided with a short
identify new solutions for their companies. summary and linked to your company profile, just like
The Structure of the download archive follows a specific the other value contents.
The extensive databank with pinpointed search func- the IT trade at any time. In addition we support you with
tions offers reliable answers to the question “Who sup- a basic company profile installation free of charge. Your
plies what kind of solutions?” company address is not lodged yet? Please contact your
With your detailed company profile you are available account manager.
with your contacts and an extensive company profile in
More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile
Online
Mediapack 2010 | Online
18
The Special Zone – your own microsite embedded into an editorial context
The “Special Zone” on the Search Platforms is an indi- Special Zone – Basic
vidual area, that you can customize to your demands.
In your Special Zone you cannot just promote your ad-
Special Zone – Basic Rate for 3
vertising message. As a complement it offers you the Leaderboard
months
possibility to present yourself as a competent solution
partner with your whitepapers, webcasts or other multi • Layout template
media contents, as well as news, dates and appoint- • Individual content – possible features are:
Skyscraper
ments etc. - Introtext and logo
- Whitepaper and webcast listing
Because of the automatic input of editorial content
Individual - Link to vendor profile 3,500
related to your company, the user gets an extensive Content - Advertorial
overview of your company’s solution competence. • Exclusive banner package for Leaderboard and
Skyscraper
• Reporting
All rates are quoted in €, excl. VAT
Skyscraper
- Link to vendor profile
Promo - Promotionboxes: additionally promoted
Individual Box whitepapers, webcasts and software
Content downloads
- Testimonials
Promo on request
- Link to events
Box
- Listing of whitepapers und webcasts
- Advertorial
• Integration of editorial content
(e.g. news, articles, Tests, ...)
• Exklusive banner package for Leaderboard and
Skyscraper
• Reporting
All rates are quoted in €, excl. VAT
More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile
Online
Mediapack 2010 | Online
20
benefits
Your marketing
d-Awareness
Classic Online Advertising – Formats 9 Im ag e/ Br an
& solution com
petence
9 Product ne
9 Lead ge ifiraedtioco
n
verage
9 High qual
The leaderboard is a big format banner at the top of the website. It The skyscaper is placed on the right hand side of the
places your message prominently and offers you enough space for a website and offers you another prominent opportunity
visually interesting design. to place your message.
Page Peel
Content ad right (rectangle/MPU)
The page peel is an animated “dog-ear” which is embedded in the
The right content ad provides greater awareness in the
right top edge of the website and attracts the attention of the users
premium sector of the website.
via animation. As soon as the user clicks with his muse on the edge,
the page peel rolls back and shows off the hidden behind advertising
• Size:: 300 x 250 pix
area. When the user leaves the area, the page peel rolls back into the
• Max. file size:: 49K
edge.
• Formats:: HTML, GIF, JPG, Rich Media
(Also available as video-ad)
• Size: Please deliver a complete flash file
with mouseover and integrated click
tag
125 x 125 pix, expanded 400 x 400 pix
• Max. file size: 49 K
More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile
Online
Mediapack 2010 | Online
22
More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile
Online
Mediapack 2010 | Online
24
benefits
Your marketing areness
9 Image/Br& soluAw
an d-
competence
Content Sponsoring 9 Product neration n
tio
9 Lead ge
Please send us your logo in gif or jpg, max. 150 x 120 pix. Please send us your logo in gif or jpg, max. 150 x 60 pix.
Technical Specifications for Online Advertising 25
More about the German Whitepaper Webcast Software-Downloads Special Zone Classic Online- Content Specifications
TechTarget websites Advertising & Newsletter Sponsoring
Company Profile
Online
New prospects – with the new Guides 2010 27
The Techtarget Guides inform the IT decision-makers in 2009 | € 6,90 www.SearchDataCenter.de 2009 | € 6,90 www.SearchStorage.de
portant issues in the IT-market. The “top issues” e.g. 4 pages with individual content: Klimatisierung & Energie Konsolidierung:
Intelligentes Sparen
virtualization, data loss prevention, next generation net- • Professional article
working are being reviewed, filtered and made avail- • Product review 3,900
able to the users by our editorial staff. • Interview Energieeffizienz im Rechenzentrum
Die besten Tipps, um Stromkosten zu reduzieren
Virtuelle Bandbreiten
Klimatisierungslösungen Deduplizierung fürs WAN-Backup
• Advertisement
Intelligente Überwachung aller Komponenten
Director-Vergleich
Virtualisierung als Spargigant Brocade DCX-4S gegen Cisco MDS-9500
Servervirtualisierung konsolidiert das Datacenter
Filme aus der NAS-Konserve
HDS beschleunigt Mediathek von nacamar
gated facts and practice oriented case studies turn our Data and facts: Identity- und Access-
2009 | € 6,90 www.SearchSecurity.de
Networking
Kompendium
Guides into the essential information source for IT de- • 64 pages Management
Wide Area Networking &
cision-makers. The right place to convince your new • Printed run 10.000 pcs. Identitäten, Rollen und
Gruppen effizient und
WAN-Optimization
and existing customers from your solutions, products • Format: DIN A5 (149 x 210 mm) sicher managen
- Partners von
Eine Publikation von
- Free of charge order through the respective Kompendium zur www.SearchDataCenter.de 2009 | € 6,90
platform VIRTUALISIERUNG
Cloud Computing
Investition in eine performante IT
Print
Mediapack 2010 | Print
28
Print
Mediapack 2010 | Print
30
The Partner Solution Days and Decision Maker Con- Congresses Dates/Venues Partnerships
gresses are expert conferences for the IT-infrastruc-
ture area which bring the manufacturers, resellers, Platinum 31,000
system partners and IT decision-makers together. 03/16 Frankfurt Premium 19,500
03/18 Duesseldorf/Neuss Classic 13,500
The goal of the congress is to share the IT-expertise on 03/25 Munich Standard 9,000
current topics and priorities with selected IT-solution Light 5,900
partners and IT decision-makers. These will be present-
Platinum 32,500
ed in the form of independent keynotes, breakout-ses- 04/20 Frankfurt/Hanau
Premium 22,500
sions and panel discussions. The manufacturer exhibi- 04/22 Munich
Classic 15,900
tion is the ideal platform to socialize and to have 05/04 Duesseldorf/Neuss
Standard 10,000
in-depth technical discussions. 05/06 Hamburg
Light 6,900
Events
Mediapack 2010 | Events
32
!
* Co-Marketing-Discount
of the
After verifiable delivery
ed
Online Congresses personally for you design
Online Congresses – Services ailin g to you r par tne rs Partnership
HTML-M
a
Speaking-Slot-Agenda and customers, you’ll get
Through the online congresses we can offer an attrac- 20% discount.
• Short Interview (approx. 3-5 min or introduction)
tive and interactive communication platform, which • Speech: 20 minutes
allows you to convince decision-makers from user com- • 10 minutes Q&A after the speech
panies and computer retailers from your specific solu- • Interactive survey
tion and technological expertise. By doing so, you
Promotion & participant acquisition
achieve the greatest attention possible on your subject
• Announcements and news coverage
by the interested audience.
• Banners on IT-BUSINESS and on all TechTarget Platforms
Target Group: IT-partners & IT decision-makers • Editorial announcements on IT-BUSINESS and on all TechTarget Platforms
Per partner
• Invitation in writing and over telephone of the participants from IT-BUSINESS-Akademie
Scheduled topics of Online Congresses 2010: 6,990
and registered online seminar users
• Next generation networking
• Issue of HTML invitation and dispatch to partner and customers
• Business Contunity (disaster Recovery) (3 – max.
• Outbound-Reminder-Call approx. 15 minutes before the congress
• Virtualisation, Cloud Computing 5 partners)
• Email security Administration & Services:
• Briefing of your technical speaker
• Editorial introduction, transition into the main theme
• Past-coverage in the IT-BUSINESS (Print) and the Vogel Websites
• Implementation of interactive surveys in the presentation including evaluation
• Programming of a registration website with agenda
GREEN IT 2010
ONLINE-KONGRESS • Recording and providing the on-demand webcast on IT-BUSINESS.de
Herzlich willkommen • Preparation and shipment of free headsets for new registered users
zum Online-Kongress • User-report with qualified leads
Target group IT decision makers Taget group IT channel Target group public sector
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Please find the complete program of the publishing house VOGEL Business Media on www.vogel.de
Vogel IT-Medien GmbH | August-Wessels-Str. 27 | 86156 Augsburg | Telefon 0821 2177-0 | www.vogel-it.de