ROLE PROFILE TEMPLATE

Canara HSBC OBC Life Insurance Company Limited

Role Profile Date:

Role Title: DM– EIMA
Job Code:

New or Existing Role? New Existing (Manager)

Role Holder’s Name

Line Manager’s Name & Role Title

Job Code:

Functional Line Manager(s)’ Name(s) & Role Title(s)

Job Code(s):

Business/Function

& Location:
Role Purpose (overall high level summary of the role)

The job holder is expected to derive business insights for identifying opportunities or resolving business issues using advance
analytic techniques and deliver various models through extensive use of statistical and quantitative tools which are fact-based
and assist management towards taking constructive decisions.
He/ She will support in creating data segmentation, providing descriptive & root cause analysis, running and implementing
predictive analytics models. The candidate will be expected to deliver on complex and time critical business needs. It is also
expected that candidate understands the strategic drivers of the business and also able to contribute through recommendation
of data driven solutions.
Principal Accountabilities: Key activities and decision making areas Typical Targets and Measures
Impact on the Business / Function [COMPLETE 3-4 AREAS]

 Business Analytics to help Company to achieve New Business and  Developing Segmentation model
retention objectives for enabling customer retention

 Identifying trends and recommending solutions basis analytics  Predictive modeling for aligning
observations efforts on customers with higher
possibility for purchase and lower
 Data Base management and enrichment for ensuring better
possibility to attrite
insights
 Analyzing customer behavior towards premium payment basis  Identifying & managing vendors for
delivering analytics assignments
customer demographics, Sourcing details, payment mode,
product details etc  Coordinating with Channel partners
 Customer Segmentation for designing segment specific (Banks) for understanding Product
holding and Transaction trends of
acquisition & retention strategies
customers for developing analytical
 Undertaking initiatives for improving customer contact rates model
 Vendor Management
 Review and apply acceptance
parameters on analytical model
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Canara HSBC OBC Life Insurance Company Limited

outcome delivered by vendors

Customers / Stakeholders [COMPLETE 3-4 AREAS]

The role involves extensive cross function engagement and

explaining complex solution in easy to understand form.

 Business drivers fully aligned to business goal of customer  Basis Analysis providing inputs for
designing KPI & R&R schemes for
retention
CHOICe Sales and Bank’s Sales
 Integration of various tools for ensuring outcome of analytics teams
can be implemented and action is triggered at end user level
 Developing Presentations for
 Participates in departmental strategic and budgetary planning
various forums
processes prepares and administers work unit operating Sales/Exco/SQSC/GB etc
budget; provides recommendations on policies and goals highlighting
desired; and implements new/revised programs according to concerns/achievements and
tactical initiatives
established guidelines
 Actively pursues issue resolution, and communicates project  Providing Analysis/data to cross
status/issues to business stakeholders and operational functions for assisting them in
planning budgets developing
management /modifying process
 Acts as the key liaison across all functional areas, including
business units, information technology and outside vendors
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Canara HSBC OBC Life Insurance Company Limited

Leadership & Teamwork [COMPLETE 3-4 AREAS]

 Present analytical solutions to Leadership team and mutually agree on

initiatives for achieving defined objectives.
 Exceptional communication, presentations & mentoring skills with
distinguished abilities in leading teams
 Influencing and aligning cross functions towards defined objectives
Understand the business requirements and will be able to translate those
into deliverables
Be a key contributor to data driven requests that require deep dive
understanding of business logics and data .To share key actionable insights
to help Senior Management in taking business decisions and strategy
d) Able to create, test and implement the propensity models , Data
analysis, segmentation & modeling with key insights sharing
g) Data presentation in charts, graphs, tables, designing etc. for Senior Management & key
stakeholders

Operational Effectiveness & Control [COMPLETE 3-4 AREAS]

 A result oriented professional, with a flair for identifying & adopting

emerging trends & addressing industry requirements to achieve
organizational objectives and profitability norms.
 Should have ability to work effectively in cross-functional forums and
provide focused feedback on customer perspective


Major Challenges (The challenges inherent in the role that require a continual test of the role holder’s abilities)
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Canara HSBC OBC Life Insurance Company Limited

 Eye for detail and insight for information

 Conversion of data into meaningful information
 Communicating/presenting complex analytical solutions in Business framework for designing strategic initiatives

 Leading/Influencing without direct control – Aligning cross functions to assigned objective with compelling analytical
inferences.

Role Context (The environment and operating conditions of the role including the extent of guidance and authority)

Guidance from

 Senior Management to resolves team or process related issues.

Authority to

 To make process changes regards to remodeling, re-engineering to improve process efficiency

 To create campaign level changes to ensure maximum performance and higher persistency for the company( to be
implemented basis requisite approvals)

Management & Leadership of Regulatory, Compliance & Operational Risk (Operational Risk / Control requirements)

Report any operational risk or operational risk loss to the line manager and the Risk & Control team immediately if the
jobholder becomes aware of emerging or inadequately controlled operational risk or identify an operational risk loss in
accordance with Company’s Risk policy.

Observation of Internal Controls (Compliance Policy / Control requirements)

Maintain and observe Company's internal control standards, implement and observe the Company's Compliance Policy,
including the timely implementation of recommendations made by internal/external auditors and external regulators. Foster a
compliance culture and implement the Compliance Policy by managing compliance risk and optimising relations with
regulators

Role Dimensions (e.g. Revenue targets etc. in INR’000)

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Canara HSBC OBC Life Insurance Company Limited

 [COMPLETE]

Headcount reporting to this role

(All staff in the dept/section, including direct & Direct: 0 Indirect: 2 Total: 2
indirect subordinates. Do not include
dotted/functional reportees headcount here.)

Dotted/functional reportees to this role, if

any (state title of the job):

Knowledge & Experience / Qualifications (For the role – not the role holder. Minimum requirements of the role.)

B. University (BA) or (BS) C. Post Graduate (Masters)

A. Two years or less B. Two to five years C. Five to ten years D. Over ten years

a) Graduate or Post Graduate in Quantitative discipline (Graduation in Statistics or Mathematics) with 5-7 years of experience

b) Prior experience in performing data mining, analysis, segmentation & predictive modeling

c) Efficient in MS Excel/Advance Excel, VBA, strong presentation and interpretation skills

d) Have good understanding of Insurance business and terms

e)Ability to translate business problems into meaningful solutions

f) Proficiency in Predictive modeling skills & Analytics tools SPSS & Cognos

g) Excellent written & verbal communication skills specially directed to senior management audience

Experience in Customer Retention in Insurance/Bank/NBFC will be an added advantage. Engineer/M.Sc Stats/Mathematics or

other formal trining in Analytics.

Competencies: