* Last Year Question papers of SM *

M.B.A - 4TH SEMESTER ( P.T.U) – MAY 2011

STRATEGIC MANAGEMENT
SUBJECT CODE : MB - 401
Paper ID : [C01131
lNote : Pleasefi ll subjectc odea nd paperI D on OMRI

Time : 03 Hours Maximum Marks : 60

Instruction to Candidates:
1) Section - A is Compulsory.
2) Attempt any four questions from Section - B.

SECTION- A
Q.I SHORT QUESTIONS :- ( 2 marks)

(a) How mission and vision statement are different?

(b) Process of developing a mission statement.

(c) ETOP

(d) TOWS

(e) Differentiate between policies and strategies.

(f) Define objectives

(g) Mexican Business Culture Vs U.S Business culture

(h) Different levels of strategies

(i) Functional Vs Divisional Organizational structure

(j) Core Competence

 SECTION –B (10 marks)

Q.2 Why do some companies have strategies and some companies don’t.
Elaborate with suitable examples.

Q.3 Write detailed note on Internal Factors Evaluation Matrix. How would you use
it at workplace? Elaborate with the suitable example.

Q.4 Write notes on:

(a) Balanced Score Card

(b) Critical Success Factor

Q.5 Write notes on:

(a) Value Chain Analysis

(b) Benchmarking

Q.6 Write detailed note on Michael Porter’s Generic Strategies and risks &
rewards associated with it.

Q.7 Explain the Shell Directional Policy Matrix?

 M.B.A - 4TH SEMESTER ( P.T.U) – DEC 2011

STRATEGIC MANAGEMENT
SUBJECT CODE : MB - 401
Paper ID : [C01131
lNote : Pleasefi ll subjectc odea nd paperI D on OMRI

Time : 03 Hours Maximum Marks : 60

Instruction to Candidates:
1) Section - A is Compulsory.
2) Attempt any four questions from Section - B.

SECTION- A
Q.I SHORT QUESTIONS :- ( 2 marks)

(a) What is meant by Mission statement?

(b) What is balanced scorecard?

(c) What are critical success factors?

(d) What is meant by PEST?

(e) What are differentiation strategies?

(f) What are focus strategies?

(g) What is core competency?

(h) What is meant by operational control?

(i)What is meant by strategy evaluation?

(j)What is meant by synergy?

 SECTION –B (10 marks)

Q.2 What is meant by strategic management? Explain the strategic management

process?

Q.3 What is meant by internal appraisal? What are different techniques of

conducting internal analysis?

Q.4 What are corporate level strategies? Explain various types of corporate level
strategies?

Q.5 What is the use of GE Nine Cell analysis? Taking example of corporate house
apply the GE Nine Cell analysis.

Q.6 What is Porter’s Five Forces Model? Apply five forces model to the airlines
industry.

Q.7 What is meant by strategy evaluation? Explain the techniques of strategy

evaluation.