Research

Required Information

Product testing is not just about behind-the-scenes R&D, it's about making sure your product is
developed in a way that meets the needs of your customers
Done well, product research lets you understand what customers really want, allowing you to tailor
your product offering to meet demand and giving you a real competitive edge.
New product research helps you refine product design and features before committing yourself to
expensive product development costs. Regular product testing and market research can drive
innovation over time, keeping you one step ahead of the competition.

New product development and product research

Product research is a vital part of new product development. At every stage of the process,
research can help you identify key issues and avoid expensive mistakes.
Initial product research can be used to evaluate new ideas. Testing a concept can help you
discard unpromising ideas, allowing you to concentrate investment of time and money on
products with the best chance of achieving commercial success. It's also well worth creating
a "minimum viable product", a simple version that you can use to get customer feedback at
the earliest possible stage.

As the new product development process continues, market research helps you identify the key
factors that matter to customers - showing you what to focus on. Product research can inform other
aspects of marketing. For example, it can help you assess how much customers might be willing
to pay for new product features. Research can also be used to test other aspects of product design,
such as product packaging or names.
In the retail sector, product research can be invaluable. The findings can help convince retailers to
stock your product and also present information on the best ways to display and promote a product
to maximise sales. It's also worth talking to retailers at an early stage of development, as their
experience and knowledge can be invaluable.
Once a product has been launched, product research often focuses on customer satisfaction.
Together with research into competing products, product research like this can help you refine the
marketing of existing products and inspire ideas for product improvements.

Carrying out product research

Concept testing for new products can be very challenging. Questionnaires and focus groups are
good options, but they can be misleading - the way people react to new products in theory can be
very different from the reality. Customers may say they like a new idea, but in reality, they may be
reluctant to switch products.

There are many other ways to test a product. Try doing a Google keyword search for products and
services like yours to ascertain the level of demand. You can also find out what customers think
about existing products by reading reviews and comments online. This often highlights common
complaints and problems that your new product could solve.
Product research using actual product samples or prototypes is a good idea. For example, the
classic 'taste test' can be used to assess how customers compare the performance of different
products. Some companies involve customers in early-stage product testing to see how they
respond. But remember that real outcomes once a product has been launched may still depend on
factors such as how the product is

Test marketing - actually selling the product - produces more definitive results, but is an expensive
form of product research and can only be used after substantial investment in product development.
Test marketing can be a very useful way of trialling products in new markets to assess likely sales or
identify what modifications are needed. You can also do a "soft" launch online by building a simple
landing page and running a Google AdWords campaign to test demand. Explain to enquirers that
you are about to launch and make sure you keep in touch with them.
Both test marketing and full product release can usefully be accompanied by follow-up product
research. Purchaser surveys (for example, asking consumers what they liked and disliked about the
product) are a
straightforward option. Product research that tracks actual purchaser behaviour (for
example, whether customers make repeat purchases) provides concrete evidence of
customer satisfaction levels.

Research methodology is the specific procedures or techniques used to

identify, select, process, and analyze information about a topic. In a research paper,
the methodology section allows the reader to critically evaluate a study's overall validity and
reliability.
 Method of Data Collection

The questionnaire is the main instrument for collecting data in survey research. Basically,

it is a set of standardized questions, often called items, which follow a fixed scheme in order
to collect individual data about one or more specific topics.

Questionnaire are of different types
1)Structured Questionnaire.
2)Unstructured Questionnaire.
3)Open ended Questionnaire.
4)Close ended Questionnaire.
5)Mixed Questionnaire.
6)Pictorial Questionnaire.

Structured questionnaire is a document that consists of a set of standardized questions

with a fixed scheme, which specifies the exact wording and order of the questions, for
gathering information from respondents.
Questionnaire
RESEARCH RESULTS
More than 75% respondents response in favor that If a
new brand of product is launched in the market will you
buy it.