Contents

Concept of AAA Framework...........................................................................................................2

Impact of AAA framework on Pharmaceutical Company..............................................................3

Impact of AAA framework of Airlines industry.............................................................................5

Conclusion.......................................................................................................................................8

References........................................................................................................................................9

1
Concept of AAA Framework

The AAA framework is mainly propounded by Pankaj Ghemawat which is commonly known as

the Ghemawat framework. This framework is identified as the key source for strategic aspects.

The three generic approaches which are identified for completion of the process are considered

as the adaptation, arbitrage and aggregation. All these elements are identified for the global value

creation. All these three elements relate to the framework accelerate on an individual level. The

adaptation aspect is mainly linked to the increment in the revenue and shares related to the

market. The aggregation strategy is looking forward for the economic aspects managed at the

local and regional level. The arbitrage helps in defining the supply chain management at the

regional or the global market. The combination of these three elements will be helpful in

highlighting the major aspects related to the framework. By using these elements, this framework

will be executed in the possible direction with a definite approach [CITATION Les13 \l 1033 ].

In discussing the competitive strategy, the two domains of Australia got selected for the

discussion. These domains are named as the Airline industry and the pharmaceutical industry.

Due to the origin of various companies, the ratio of competition also increases in a definite

manner. The small report shown below mainly covers the impact of framework, role of AAA

framework in the industry and the report ends with a suitable conclusion.

2
Impact of AAA framework on Pharmaceutical Company

The pharmaceutical industry of Australia is sketched on a wide landscape. Due to the

introduction of various industries, the competitive aspects are also emerging with a rapid rate.

The two pharmaceutical companies that got selected for the discussion are named as the Aspen

Pharma Care and Astra Zeneca Australia. Both these organizations are identified as the strongest

companies and also contribute in generating suitable revenues for the country.

The AAA framework is identified as the most specific and well defined approach used by the

Aspen Pharma care. From various elements identified in the AAA framework, the arbitrage and

aggregation elements are selected by the organization to manage the suitable strategy. This

strategy also assists in making the competition easy. The aggregation aspect of the AAA

framework is helpful in providing the most specific relations at the international as well as local

level. There are various manufacturing approvals identified for the specific regulatory process.

Some of the specific global regulatory authorities are the US, FDA, TGA and EMA. Apart from

this, the arbitrage element defined in the organization helps in improving the scalability of the

product and the quality too. Due to the involvement of the arbitrage the oral solid dose, liquid

dose, semi liquid process is defined. These aspects will be helpful in improving the current

scenario related to the organization. With the help of AAA framework, the organization also

develops the specific identity to a definite level. The high range of products are also available for

providing the suitable assistance to the customers. With the help of suitable support and

assistance in the organization, it is successful in reaching various other countries and effective in

providing the most appropriate services to the customers. Overall, the AAA framework helps in

providing support in a specific direction and in a definite manner.

3
Similar to the Aspen Pharma Care, the Astra Zeneca also follows the definite product life cycle

and process to survive in such a competitive environment. By the innovation and the assistance

through the elements of AAA, it becomes easier to propound the most innovative way to manage

the competition. Most reliable products which are maintained with the help of using AAA

elements are identified as the Arimidex, Crestor, Nexium, Sereoquel and Symbicort. The

aggregation element of the AAA framework will be helpful in providing suitable assistance in a

definite direction. The appropriate support and capability helps to provide the growth of the

product in a definite direction [ CITATION Say12 \l 1033 ]. The identification of the resources and

maximum allocation of the resources are also originated with the help of the framework. Both,

the performance and the size gets improved and managed with the help of the concept defined by

AAA. The maximum generation of the revenue and the appropriate increment in the turnover can

be identified with the help of the suitable framework.

Both the companies are satisfied with the suitability assistance of the AAA framework. Both the

positive and negative impacts are visible on the companies while using the AAA framework. The

positive aspect of the framework is that with the help of this framework, the strength, R&D and

the generation of revenue gets improved and managed. Due to suitable growth aspects, the

organization is also getting license and certification for the universities and college to support the

research work in a proper way [ CITATION Mah13 \l 1033 ] . The globalization of the new products

and specific aspects related to the marketing are also managed with the help of AAA framework.

The definite approaches towards the process and execution of the products are also managed

with the help of AAA framework. But apart from the positive approach, some negative aspects

are also there due to which the profit related to AAA is not getting generated in the right

direction. To manage AAA, the technical and professional attitude is required in a suitable way.

4
The negative aspects of AAA are considered as the technical hindrance in the growth of the

organization [ CITATION Pac08 \l 1033 ].

Impact of AAA framework of Airlines industry

The airline industry is considered as the wider industry related to the Australia. The maximum

revenue generation and amount for the further processing can be done with the help of the

Airlines industry. The Australian market and the infrastructure aspects have also improved with

the introduction of the suitable Airlines. But, due to the high competition ratio and the variety of

services provided by the other alliance airlines, the improvement in the airline services are

required on a wide level. The airline industry is selected here for the discussion from the vast

variety and changes observed in the industry. Due to the introduction of different concepts, the

Airlines industry is identified as the most specific topic for the discussion. The two airlines

which got selected for the suitable discussion are named as the Qantas Airlines and the Virgin

Airlines Australia. These two airlines are identified as the major contributors in the field of

Airlines and also helps in managing the suitable aspects in context to Australia. Both these

Airlines also use the concept of AAA framework. The three elements are helpful in providing the

suitable services to the customers and also manage the identity of the organization on an

individual level [ CITATION Yah13 \l 1033 ].

The Qantas is identified as the most promising and well recognized airlines in Australia. This

Airlines is also considered as the biggest Airlines in respect to the fleet size. The competitive

rivalries are too strong, so to face a suitable competition, the strategic plans and approach are

used for AAA. Due to the adaptive element of the AAA framework, the new strategy and

5
processes are adapted for the suitable execution. The Qantas is successful in providing an

assistance on an international level. The Qantas sales acts are also successful in delivering the

best aspects related to the revenue generation to the organization. The adaptation element is

helpful in promoting the ideas and skills in context to the revenue generation. The adaptation

also aids in throwing light on the international relations. Some of the most common engagements

that are finalized due to the adaptation elements are named as the Japan Airlines, Mitsubishi

Corporations, Emirate and Singapore Airlines. These joint mergers and treaties are helpful in

establishing a strong identity in the definite direction [ CITATION Sum13 \l 1033 ]. The international

aspects are also considered as the most identified structure for the improvement too. The cabin

and different types of class are also specified by the Qantas Airlines, which helps in defining the

definite level of the services provided to the customers. The alliance of the Qantas is also

identified as the part of adaptation elements. Due to these alliances, the improvements can also

be observed. The airline not only contributes in the revenue, but the most suitable attempt of

customers’ services and definite process provided on an initial level.

Similarly to the Qantas Airlines, the Virgi Australia is also selected which have an equal and a

definite contribution in the growth and development of the country. For the improvement

aspects, the AAA framework is helpful in providing suitable guidelines, through which the

appropriate results can be generated. As the Virgin Airline is distributed in various areas and the

local aspects, so it is essential that the elements of AAA get selected as per the requirement of

the airlines and the working structure followed by it. The Virgin Airlines believes working in the

different concept and service providing structure. The services also varies and the categorization

of specific services has also been mentioned on the definite level. Not only the customers, but the

revenue and share aspects of the country are also improving in an approachable manner

6
[ CITATION Sad16 \l 1033 ]. The Virgin Airlines of Australia currently use the arbitrage and the

aggregation elements related to the AAA framework. The aggregation can be done in Virgin by

using the innovative concept, value for money and the successful process. These terms are

helpful in creating the suitable brand value of the product too. The firm infrastructure and the

appropriate human resource management are some of the most beneficial aspects which can be

managed with the help of the aggregation. The firm step towards the international concept is

visible in the complete process. The arbitrage is also considered as the different concept in which

the outbound and inbound logistics and the marketing aspects can be managed with the suitable

procedure. The arbitrage also assists in providing the valued services and customer’s satisfaction

aspects too. Through arbitrage, the successful strategy related to the supply chain management

and the specific marketing scheme is provided. The global and local market gets beneficial profit

with the help of the arbitrage element and the promotion of the brand value may also be done

with the help of the stable process. In short, it can be identified that the implementation of the

AAA elements is successful in providing suitable assistance and the positive impact of the

process can be managed in a definite manner [ CITATION Abu13 \l 1033 ].

7
Conclusion

The above report is successful in defining the concept of the AAA Framework in the definite

direction. The elements related to the specific concept are helpful in managing the major aspects

related to the organization. The various examples identified from different industries also aids in

defining the importance of elements. By this, the concept of business also gets promoted in a

right direction. All the three elements also have their separate strategies which assist in defining

the appropriate agendas in a well developed manner. Apart from this, the growth factors are also

generated with the help of these strategies. These growth factors also support the organization to

pursue their targets. By the help of this, the generation of the revenue and the international

branding may also supported. In the report discussed above, some of the negative aspects are

also specified. These negative aspects can be diminished by using some of the recommended

processes and the suitable results can be managed. The management of risk, identification of the

international issues and determination of the definite procedure to implement the elements of the

AAA are considered as the some of the authorized processes.

8
References

Abudho, M., Njanja, L. & Ochieng, I., 2013. Key Success Factors in Airlines: Overcoming the

Challenges. European Journal of Business and Management, 5(30), pp. 1-6.

Lessard, D., 2013. Frameworks for global strategic analysis. Journal of strategic management

education, 1(1), pp. 1-12.

Maher, E., Hoang, V. & Maricato , R., 2013. A “Blue Ocean” Strategy for AstraZeneca,

Available at: http://www.denizmorali.com/group-projects/A-Blue-Ocean-Strategy.pdf

Pack, S., Baek , S., Kwon , T. & Choi , Y., 2008. AuthenticationAuthorization, and Accounting

(AAA) Framework in Network Mobility (NEMO) Environments: IGI Global, Available at:

http://www.igi-global.com/chapter/authentication-authorization-accounting-aaa-

framework/22060?

bcsi_scan_64741547a7fe261b=mlgAboM37oPzYOi8LI+sZpCwgfpJAAAAqJtsIQ==

Sadq, Z., 2016. Virgin Group Success Businesses: Diversification, and Key Strengths. Account

and Financial Management Journal, 1(2), pp. 1-6.

Saylor Academy, 2012. Fundamentals of Global Strategy A Business Model Approach,

Available at:

http://www.opentextbooks.org.hk/system/files/export/26/26783/pdf/Fundamentals_of_Global_St

rategy_A_Business_Model_Approach_26783.pdf?

bcsi_scan_64741547a7fe261b=qXs5rLt/4PYafIUuzQpCyDrpL4NJAAAA2CFsIQ==&bcsi_scan

_filename=Fundamentals_of_Global_Strategy_A_Business_Model_Approach_26783.pdf

9
SumannSarker, M. & Islam, R., 2013. Competitive Market of Air Industry and Competitive

Advantages for Customer Satisfaction through Pricing Strategy of Air-Asia. Journal of Applied

Sciences Research,, 9(4), pp. 2505-2512.

Yahya, H. & Saho, E., 2013. Australian Airlines Industry Globalization and Labour Relations: A

Case Study of Pilot Experience. IOSR Journal of Business and Management (IOSR-JBM),

December, 14(3), pp. 01-04.

10