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Customer Challenge:
nn Separate supply chains for automotive
and commercial tires
Bridgestone is the world’s largest manufacturer of tires
and rubber products. Based in Tokyo, the company nn Outdated warehouse management system
enjoys better than 15 percent market share for tires nn Need to speed-up movement of
globally, meaning about one in every seven cars and commercial tires to end customers
Customer Benefits:
nn Lower supply chain costs through
increased warehouse density and
improved management
quote
“DHL brought discipline and expertise to the integration
of our commercial and automotive supply chains in
Scandinavia. As a result, we are able to operate more
efficiently and are better positioned for future growth.”
David Clarke
North Region Logistics and Supply Chain Manager
Bridgestone