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STRATEGIES
• Growth slows
Sales and profits ($) • Longest stage
(or losses/investment) • Rapid growth
• Most marketing
• Competition
management • Not inevitable
Rs Sales activity Revive?
0 Reposition?
• Slow growth Profits
Time
Product Introduction Growth Maturity Decline
Development
• The PLC concept also can be applied to what are known as styles,
fashions, and fads. A style is a basic and distinctive mode of
expression.
• Fads are fashions that enter quickly, are adopted with great zeal, peak
early, and decline very quickly.