Introduction to companies

Introduction To VolkSwagnor:The first of those new cars

was the short-lived K70 in 1970, followed by the Passat in
1973. Most significant, however, was the Golf, initially called
the Rabbit in the United States, which was introduced in
1974. ... In addition to passenger cars, the company also
produces vans and commercial vehicles.
Introduction To Volvo:When AB Volvo (now a separate
company) was introduced on the Stockholm stock
exchange in 1935, SKF sold most of its shares in the
company. Its cars are marketed as being safe, solidly built,
and reliable.
Reason I choose these companies
Volkswagen : I choose because it is the 1st top most
brands in automobiles I am very interested in riding
cars so I choose automobile sector
Volvo : choose because it is the 2nd most topbrands
in Construction equipment But has an hand
automobiles. The main reason I choose Volvo
because they invented seat belt. Again it has some
shares in automobiles (Renault is occupied by Volvo)
Learning goals From Volkswagen
BrandCore:Deliveringexceptionalcustomerexperience
through providing customer needs

BrandPersonality:Stylish,innovativeandintuitive

EmotionalBenefits:Premium status,sense of
belonging

ProductBenefits:Ease of use,Creativity and

productivity

ProductAttributes:dual air bags, a/cproviding,tvscree

availability ,expensive
Learning goals From Volvo
Brand core : they follow three core values
Safety
Security
Environmental care

Brand personality :sincerity and competence

Emotional benefits : trusted, reliable

Product benefits:comfort,real time

experience

Product attributes :
Similarities and differences
• Volvo may be known as the king of reliability, but Volkswagen
is rated as one of the most fuel efficient. This means that these
cars are designed to offer great gas mileage and allow drivers
to amass even more savings.
• There are those drivers that prefer one over the other, but
reviews and ratings for Volvos and Volkswagens are really even.
Both of these cars are known to be really reliable and are
designed to last. This means that when you buy a Volvo or a
Volkswagen, you are getting a vehicle that will stand the test of
time. Some drivers do claim that Volvo has a slight edge on
reliability, but Volkswagen is quickly closing the gap. Many feel
that it really is a toss up between the two types of cars and
that you can’t really go wrong with either.
Similarities and differences
• When it comes to safety, both Volvo and
Volkswagen are at the head of the class. This means
that you can’t really choose wrong when you are
picking between the two. There are very even in
safety ratings and reviews. This means that some
drivers do have a preference between the two, but
they are both evenly rated when it comes to safety.
 brand value of volvo
Volvo company is all about how they interact with each
other, and there customers and society as a whole. It helps
them achieve there business objectives. It is firmly rooted
in there history and is critical to company’s long-term
success. It is the foundation on which everything is built.
The Volvo Group culture is defined by a set of five carefully
chosen values, which include customer success, trust,
passion, change, and performance. These values are a
major force in guiding our day-to-day behavior and drive
our decision-making at all levels of the organization. The
Volvo values are easy to understand – and yet
fundamentally
Brand value of Volkswagen
Volkswagen Company After a huge restructuring and
numerous high-profile bankruptcies, more forceful auto
industry is making a response, hiring workers and
increasing manufacturing plants. "From a trough two
years ago, Ford Motor Co., General Motors Co., Chrysler
Group and other auto companies have added almost
90,000 manufacturing jobs, a 14% increase, according to
federal employment data" (Hirsch, 2011). And it's not
just the big three American manufacturers that are
flourishing. Nissan, VW and other foreign-based
companies are growing in the United States, putting
billions of dollars into building and refurbishing plants.
Source:
Www.Bartleby.com
Www.google.com