Cover Page Academic Task

/LOVELY PROFESSIONAL UNIVERSITY

ACADEMIC TASK NO. 3

Written Report

School of Business Faculty of Business and Applied Arts

Name of the faculty member: Vishal Soodan

Course Code: MKT695 Course Title: Integrated Marketing
Communication
Class: MBA Max Marks: 30
Date of Allotment: 11-3-2020 Date of Submission: 15-4-2020

S. Roll No. Objectives of Topic Details Evaluation Expected

No Academic Parameters outcomes
Activity
1. All To make the Students will be allotted a Brand or a Product, Evaluation Parameters- Students would be
students students apply they will study related product/brand which IMC planning; Factors able to analyze
the other companies is selling and try to create considered for and develop IMC
subjective promotional strategy for the allotted brand as formulating IMC programs and to
concepts a Marketing Manager. This will help the program:10 Marks; leverage different
that they have students to get more insight into the basics of Analysis of tools of
learned to a live Promotional Mix and its application by the Promotion Dimensions: communication in
situation being company. Student need to submit the write-up How the brand has strategic decisions
presented to individually. leveraged IMC tools,
them creative
communication
strategies and results :
10 Marks; Content
quality of report: 10
Marks