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I.

Questionnaire
The purpose of this questionnaire is to identify the comparative personality between iPhone and Oppo user as a student of this
school. Please take some moments to reflect on each question addressed and try to be as sincere and specific as possible. Your
answers will be treated with confidentiality and they will be used for the additional knowledge of the researcher regarding on
the topic.

Name: __________________________________

Age: _________

Gender: _______

Check the following question.

What is your current educational level?

College Senior High School

What kind of phone are you currently using?

Oppo iPhone Others

Monthly Allowance

1000 Below 1001-2000 2001-3000

3001yo-4000 4001-5000 5001 above


This survey consists of twenty-eight (28) items that you must rate on how true they are about the brand personality of your smartphone on
a five-point scale where;

1-Strongly Disagree

2-Agree

3-Neutral

4-Disagree

5-Strongly Disagree
What characteristics would you associate with your Brand (iPhone/ Oppo)? 1-SA 2-A 3-N 4-D 5-SD
Down-to-earth (family oriented, small-town)
Honest (sincere, real)
Wholesome (original)
Cheerful (sentimental, friendly)
Daring (trendy, exciting)
Spirited (cool, young)
Imaginative (unique)
Up-to-date (independent, contemporary)
Reliable (hard-working, secure)
Intelligent (technical, corporate)
Successful (leader, confident)
Upper class (glamorous, good looking)
Charming (feminine, smooth)
Outdoorsy (masculine, Western)
Tough (rugged)

What do you think about your brand (iPhone/Oppo) and? and


how the brand of your smartphone affects your personality? 1-SA 2-A 3-N 4-D 5-SD
I am very interested in what others think about this brand
When someone praises this brand, it feels like a personal compliment
This brand’s successes are my successes
I can identify myself with the brand
When someone criticizes the brand, it feels like a personal insult
The products of this brand make me feel safe
I trust the quality of the products of this brand
This brand is sincere towards its consumers
This brand is honest towards its clients
I think that this brand is always looking to improve its products to
better satisfy the consumer needs
I like this brand more than other brands in the same product category
I prefer this brand over other brands in the same product category
What do you Consider when buying a smartphone? (Check as many as you can)

Quality Design
Camera Popularity of a brand
Battery Durability Storage
Availability of different color/size Other (Please Specify)
Easy to use _____________________________
Guaranteed and after sales
Maintenance Service
Price

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

Q1 357 1.00 4.00 2.2381 .87211


Q2 357 1.00 4.00 1.9020 .82033
Q3 357 1.00 5.00 1.8263 .87286
Q4 357 1.00 5.00 1.8992 .85191
Q5 357 1.00 5.00 1.9468 .87086
Q6 357 1.00 5.00 1.9328 .82854
Q7 357 1.00 4.00 1.9412 .80686
Q8 357 1.00 5.00 1.9300 .86318
Q9 357 1.00 5.00 1.9272 .89648
Q10 357 1.00 5.00 1.9692 .84245
Q11 357 1.00 23.00 2.0672 1.39661
Q12 357 1.00 5.00 1.9944 .91183
Q13 357 1.00 5.00 2.0504 .87264
Q14 357 1.00 5.00 2.1261 .90772
Q15 357 1.00 5.00 2.1092 .96095
Mean_ASO 357 1.00 4.47 1.9907 .66307
Valid N (listwise) 357

Descriptive Statistics

N Mean Std. Deviation

Q16 357 2.0000 1.02771


Q17 357 2.1092 1.03688
Q18 357 2.0924 1.06258
Q19 357 2.1849 1.04907
Q20 357 2.1821 1.14063
Q21 357 2.0896 .91971
Q22 357 1.9356 .80294
Q23 357 1.9524 .83832
Q24 357 2.0280 .89900
Q25 357 1.9664 .87345
Q26 357 1.9748 .87854
Q27 357 2.0280 .92061
Q28 357 2.0532 .98868
Mean_PER 357 2.0459 .72183
Valid N (listwise) 357
Descriptives

N Mean Std. Std. 95% Confidence Interval Minimu Maximu


Deviation Error for Mean m m

Lower Upper
Bound Bound

18 years old and


165 2.0707 .69336 .05398 1.9641 2.1773 1.00 4.00
below
Mean_AS
19-25 years old 191 1.9204 .63093 .04565 1.8304 2.0105 1.00 4.47
O
26-40 years old 1 2.2000 . . . . 2.20 2.20

Total 357 1.9907 .66307 .03509 1.9216 2.0597 1.00 4.47


18 years old and
165 2.1221 .80288 .06250 1.9987 2.2456 1.00 4.85
below
Mean_PE
19-25 years old 191 1.9770 .63902 .04624 1.8858 2.0682 1.00 4.46
R
26-40 years old 1 2.6154 . . . . 2.62 2.62
Total 357 2.0459 .72183 .03820 1.9708 2.1210 1.00 4.85
18 years old and
165 3.9410 1.11353 .08669 3.7699 4.1122 1.00 5.00
Mean_CO below
N 19-25 years old 191 4.0743 1.04444 .07557 3.9252 4.2233 1.00 5.00

26-40 years old 1 2.3636 . . . . 2.36 2.36

Total 357 4.0079 1.07955 .05714 3.8955 4.1203 1.00 5.00

ANOVA

Sum of Squares df Mean Square F Sig.

Mean_ASO Between Groups .655 1 .655 1.491 .223


Within Groups 155.865 355 .439

Total 156.520 356


Between Groups .022 1 .022 .042 .837
Mean_PER Within Groups 185.469 355 .522
Total 185.491 356
Between Groups .364 1 .364 .312 .577

Mean_CON Within Groups 414.531 355 1.168

Total 414.895 356

Independent Samples Test

Levene's Test for Equality of t-test for Equality of Means


Variances

F Sig. t df Sig. (2-tailed) Mean Std. Error 95% Confidence Interval of the
Difference Difference Difference

Lower Upper

Equal variances assumed 1.486 .224 1.221 355 .223 .08580 .07026 -.05238 .22398
Mean_ASO Equal variances not
1.230 354.989 .219 .08580 .06975 -.05138 .22298
assumed

Equal variances assumed .759 .384 .206 355 .837 .01577 .07664 -.13496 .16650
Mean_PER Equal variances not
.205 344.641 .838 .01577 .07689 -.13547 .16701
assumed

Equal variances assumed .219 .640 .558 355 .577 .06397 .11458 -.16137 .28932
Group Statistics
Mean_CON Equal variances not
Sex of the Respondents N Mean Std. Deviation
.556 341.823Std. Error Mean
.579 .06397 .11511 -.16245 .29039
assumed
Male 189 2.0310 .69970 .05090
Mean_ASO
Female 168 1.9452 .61821 .04770
Male 189 2.0533 .70363 .05118
Mean_PER
Female 168 2.0375 .74380 .05739
Male 189 4.0380 1.03966 .07562
Mean_CON
Female 168 3.9740 1.12491 .08679
Group Statistics

Educational Status of the N Mean Std. Deviation Std. Error Mean


Respondents

College 190 1.9596 .64856 .04705


Mean_ASO
Senior Highschool 167 2.0259 .67943 .05258
College 190 1.9713 .63984 .04642
Mean_PER
Senior Highschool 167 2.1308 .79854 .06179
College 190 3.9995 1.13970 .08268
Mean_CON
Senior Highschool 167 4.0174 1.01010 .07816

Independent Samples Test


Levene's Test for Equality t-test for Equality of Means
of Variances

F Sig. t df Sig. (2- Mean Std. Error 95% Confidence Interval of


tailed) Difference Difference the Difference

Lower Upper

Equal variances
2.513 .114 -.942 355 .347 -.06630 .07034 -.20464 .07204
Mean_AS assumed
O Equal variances not
-.940 344.367 .348 -.06630 .07056 -.20507 .07247
assumed
Equal variances
9.376 .002 -2.094 355 .037 -.15956 .07620 -.30943 -.00969
Mean_PE assumed
R Equal variances not
-2.065 317.429 .040 -.15956 .07729 -.31162 -.00750
assumed
Equal variances
2.878 .091 -.156 355 .876 -.01790 .11467 -.24341 .20761
Mean_CO assumed
N Equal variances not
-.157 354.973 .875 -.01790 .11378 -.24167 .20587
assumed

Descriptives
N Mean Std. Deviation Std. Error 95% Confidence Interval for Mean Minimum Maximum

Lower Bound Upper Bound

Oppo 148 1.9982 .54985 .04520 1.9089 2.0875 1.13 3.60

Iphone 108 1.7642 .63484 .06109 1.6431 1.8853 1.00 4.47


Mean_ASO
Others 101 2.2218 .76164 .07579 2.0714 2.3721 1.00 4.27

Total 357 1.9907 .66307 .03509 1.9216 2.0597 1.00 4.47


Oppo 148 1.9839 .60797 .04997 1.8851 2.0826 1.00 4.46
Iphone 108 1.8803 .76652 .07376 1.7341 2.0266 1.00 4.85
Mean_PER
Others 101 2.3138 .75836 .07546 2.1641 2.4635 1.00 4.54
Total 357 2.0459 .72183 .03820 1.9708 2.1210 1.00 4.85
Oppo 148 4.1265 .95362 .07839 3.9716 4.2814 1.00 5.00

Iphone 108 4.2374 .84084 .08091 4.0770 4.3978 1.00 5.00


Mean_CON
Others 101 3.5887 1.34180 .13351 3.3238 3.8535 1.00 5.00

Total 357 4.0079 1.07955 .05714 3.8955 4.1203 1.00 5.00

ANOVA

Sum of Squares df Mean Square F Sig.

Between Groups 10.942 2 5.471 13.304 .000

Mean_ASO Within Groups 145.578 354 .411

Total 156.520 356


Between Groups 10.777 2 5.389 10.918 .000
Mean_PER Within Groups 174.713 354 .494
Total 185.491 356
Between Groups 25.522 2 12.761 11.602 .000

Mean_CON Within Groups 389.373 354 1.100

Total 414.895 356


Multiple Comparisons
Tukey HSD

Dependent Variable (I) Phone brand of the (J) Phone brand of the Mean Difference Std. Error Sig. 95% Confidence Interval
Respondents Respondents (I-J) Lower Bound Upper Bound

Iphone .23400* .08116 .012 .0430 .4250


Oppo
Others -.22358* .08277 .020 -.4184 -.0288

Oppo -.23400* .08116 .012 -.4250 -.0430


Mean_ASO Iphone
Others -.45758* .08877 .000 -.6665 -.2487

Oppo .22358* .08277 .020 .0288 .4184


Others
Iphone .45758* .08877 .000 .2487 .6665
Iphone .10355 .08891 .475 -.1057 .3128
Oppo
Others -.32990* .09067 .001 -.5433 -.1165
Oppo -.10355 .08891 .475 -.3128 .1057
Mean_PER Iphone
Others -.43344* .09724 .000 -.6623 -.2046
Oppo .32990* .09067 .001 .1165 .5433
Others
Iphone .43344* .09724 .000 .2046 .6623
Iphone -.11084 .13273 .681 -.4232 .2015
Oppo
Others .53788* .13536 .000 .2193 .8565

Oppo .11084 .13273 .681 -.2015 .4232


Mean_CON Iphone
Others .64871* .14517 .000 .3070 .9904

Oppo -.53788* .13536 .000 -.8565 -.2193


Others
Iphone -.64871* .14517 .000 -.9904 -.3070

*. The mean difference is significant at the 0.05 level.


Descriptives

N Mean Std. Deviation Std. Error 95% Confidence Interval for Mean Minimum Maximum

Lower Bound Upper Bound

1000 and below 113 1.9038 .58932 .05544 1.7940 2.0137 1.00 3.27

1001-3000 161 1.9954 .64936 .05118 1.8944 2.0965 1.00 4.47

3001-5000 44 2.1409 .77642 .11705 1.9049 2.3770 1.20 4.00

Mean_ASO 5001-7000 19 2.1684 .54223 .12440 1.9071 2.4298 1.13 3.13

7001-10000 7 1.6857 .79695 .30122 .9487 2.4228 1.13 3.47

10000 and above 13 2.0821 .99672 .27644 1.4797 2.6844 1.33 4.27

Total 357 1.9907 .66307 .03509 1.9216 2.0597 1.00 4.47


1000 and below 113 2.0231 .67130 .06315 1.8980 2.1483 1.00 3.92
1001-3000 161 1.9417 .67284 .05303 1.8370 2.0464 1.00 4.54
3001-5000 44 2.3112 .71700 .10809 2.0932 2.5292 1.15 4.46
Mean_PER 5001-7000 19 2.4211 .96192 .22068 1.9574 2.8847 1.38 4.85
7001-10000 7 1.9011 .79658 .30108 1.1644 2.6378 1.46 3.69
10000 and above 13 2.1657 1.00435 .27856 1.5588 2.7726 1.54 4.38
Total 357 2.0459 .72183 .03820 1.9708 2.1210 1.00 4.85
1000 and below 113 3.9477 1.07248 .10089 3.7478 4.1476 1.00 5.00

1001-3000 161 4.1886 .92579 .07296 4.0445 4.3327 1.00 5.00

3001-5000 44 3.8017 1.35540 .20433 3.3896 4.2137 1.00 5.00

Mean_CON 5001-7000 19 2.9282 1.39512 .32006 2.2558 3.6007 1.27 5.00

7001-10000 7 4.6234 .40462 .15293 4.2492 4.9976 3.82 5.00

10000 and above 13 4.2378 .27408 .07602 4.0721 4.4034 3.91 4.55

Total 357 4.0079 1.07955 .05714 3.8955 4.1203 1.00 5.00

ANOVA
Sum of Squares df Mean Square F Sig.

Between Groups 3.209 5 .642 1.469 .199

Mean_ASO Within Groups 153.311 351 .437

Total 156.520 356


Between Groups 7.910 5 1.582 3.127 .009
Mean_PER Within Groups 177.580 351 .506
Total 185.491 356
Between Groups 33.024 5 6.605 6.071 .000

Mean_CON Within Groups 381.871 351 1.088

Total 414.895 356

Multiple Comparisons
Tukey HSD

Dependent Variable (I) Monthly Allowance of the (J) Monthly Allowance of the Mean Difference Std. Error Sig. 95% Confidence Interval
Respondents Respondents (I-J) Lower Bound Upper Bound

Mean_ASO 1001-3000 -.09161 .08111 .869 -.3240 .1408

3001-5000 -.23707 .11744 .334 -.5736 .0995

1000 and below 5001-7000 -.26459 .16387 .589 -.7342 .2050

7001-10000 .21812 .25742 .958 -.5195 .9558

10000 and above -.17822 .19356 .941 -.7329 .3764

1001-3000 1000 and below .09161 .08111 .869 -.1408 .3240

3001-5000 -.14546 .11243 .788 -.4676 .1767

5001-7000 -.17298 .16032 .890 -.6324 .2864

7001-10000 .30973 .25517 .830 -.4215 1.0409

10000 and above -.08661 .19056 .998 -.6327 .4594


1000 and below .23707 .11744 .334 -.0995 .5736

1001-3000 .14546 .11243 .788 -.1767 .4676

3001-5000 5001-7000 -.02751 .18143 1.000 -.5474 .4924

7001-10000 .45519 .26893 .538 -.3154 1.2258

10000 and above .05886 .20863 1.000 -.5390 .6567

1000 and below .26459 .16387 .589 -.2050 .7342

1001-3000 .17298 .16032 .890 -.2864 .6324

5001-7000 3001-5000 .02751 .18143 1.000 -.4924 .5474

7001-10000 .48271 .29221 .565 -.3546 1.3200

10000 and above .08637 .23788 .999 -.5953 .7680

1000 and below -.21812 .25742 .958 -.9558 .5195

1001-3000 -.30973 .25517 .830 -1.0409 .4215

7001-10000 3001-5000 -.45519 .26893 .538 -1.2258 .3154

5001-7000 -.48271 .29221 .565 -1.3200 .3546

10000 and above -.39634 .30983 .796 -1.2842 .4915

1000 and below .17822 .19356 .941 -.3764 .7329

1001-3000 .08661 .19056 .998 -.4594 .6327

10000 and above 3001-5000 -.05886 .20863 1.000 -.6567 .5390

5001-7000 -.08637 .23788 .999 -.7680 .5953

7001-10000 .39634 .30983 .796 -.4915 1.2842


Mean_PER 1001-3000 .08143 .08729 .938 -.1687 .3316
3001-5000 -.28804 .12639 .205 -.6502 .0741
1000 and below 5001-7000 -.39791 .17637 .215 -.9033 .1075
7001-10000 .12205 .27704 .998 -.6718 .9159
10000 and above -.14254 .20831 .984 -.7395 .4544
1001-3000 1000 and below -.08143 .08729 .938 -.3316 .1687
3001-5000 -.36948* .12100 .029 -.7162 -.0228
5001-7000 -.47934 .17254 .063 -.9738 .0151
7001-10000 .04061 .27462 1.000 -.7463 .8276
10000 and above -.22397 .20509 .884 -.8116 .3637
1000 and below .28804 .12639 .205 -.0741 .6502
*
1001-3000 .36948 .12100 .029 .0228 .7162
3001-5000 5001-7000 -.10986 .19526 .993 -.6694 .4497
7001-10000 .41009 .28944 .717 -.4193 1.2395
10000 and above .14551 .22453 .987 -.4979 .7889
1000 and below .39791 .17637 .215 -.1075 .9033
1001-3000 .47934 .17254 .063 -.0151 .9738
5001-7000 3001-5000 .10986 .19526 .993 -.4497 .6694
7001-10000 .51995 .31449 .564 -.3812 1.4211
10000 and above .25537 .25602 .919 -.4783 .9890
1000 and below -.12205 .27704 .998 -.9159 .6718
1001-3000 -.04061 .27462 1.000 -.8276 .7463
7001-10000 3001-5000 -.41009 .28944 .717 -1.2395 .4193
5001-7000 -.51995 .31449 .564 -1.4211 .3812
10000 and above -.26458 .33346 .969 -1.2201 .6909
1000 and below .14254 .20831 .984 -.4544 .7395
1001-3000 .22397 .20509 .884 -.3637 .8116
10000 and above 3001-5000 -.14551 .22453 .987 -.7889 .4979
5001-7000 -.25537 .25602 .919 -.9890 .4783
7001-10000 .26458 .33346 .969 -.6909 1.2201
Mean_CON 1000 and below 1001-3000 -.24089 .12801 .415 -.6077 .1259

3001-5000 .14605 .18535 .969 -.3851 .6772


*
5001-7000 1.01948 .25863 .001 .2784 1.7606

7001-10000 -.67567 .40626 .557 -1.8398 .4885


10000 and above -.29006 .30548 .933 -1.1654 .5853

1000 and below .24089 .12801 .415 -.1259 .6077

3001-5000 .38694 .17744 .249 -.1215 .8954


*
1001-3000 5001-7000 1.26036 .25302 .000 .5353 1.9854

7001-10000 -.43478 .40271 .889 -1.5888 .7192

10000 and above -.04917 .30074 1.000 -.9110 .8126

1000 and below -.14605 .18535 .969 -.6772 .3851

1001-3000 -.38694 .17744 .249 -.8954 .1215

3001-5000 5001-7000 .87342* .28633 .029 .0529 1.6939

7001-10000 -.82172 .42444 .382 -2.0380 .3945

10000 and above -.43611 .32926 .771 -1.3796 .5074


*
1000 and below -1.01948 .25863 .001 -1.7606 -.2784

1001-3000 -1.26036* .25302 .000 -1.9854 -.5353


*
5001-7000 3001-5000 -.87342 .28633 .029 -1.6939 -.0529

7001-10000 -1.69515* .46117 .004 -3.0167 -.3736


*
10000 and above -1.30953 .37543 .007 -2.3853 -.2337

1000 and below .67567 .40626 .557 -.4885 1.8398

1001-3000 .43478 .40271 .889 -.7192 1.5888

7001-10000 3001-5000 .82172 .42444 .382 -.3945 2.0380


*
5001-7000 1.69515 .46117 .004 .3736 3.0167

10000 and above .38561 .48899 .969 -1.0156 1.7868

10000 and above 1000 and below .29006 .30548 .933 -.5853 1.1654

1001-3000 .04917 .30074 1.000 -.8126 .9110

3001-5000 .43611 .32926 .771 -.5074 1.3796

5001-7000 1.30953* .37543 .007 .2337 2.3853


7001-10000 -.38561 .48899 .969 -1.7868 1.0156

*. The mean difference is significant at the 0.05 level.