Inspirational Quotes on Marketing

1. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional
beings looking for relevance, context and connection.” – Beth Comstock
2. “Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap
between what buyers want and brands produce.” – Michael Brenner
3. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself
permission to make the story bigger.” – Jay Baer
4. “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about
how to solve that problem.” – Laura Fitton
5. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than
money, you should focus on inbound marketing.” – Guy Kawasaki
6. “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single
human at any given time.” – Ann Handley
7. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe
Chernov
8. “Leverage the strength that you have: that no one else can be you.” – Todd Wheatland
9. “Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business,
from product development to content marketing to sales to customer service.” – John Rampton
10. “Because advertising and marketing is an art, the solution to each new problem or challenge should begin with
a blank canvas and an open mind, not with the nervous borrowings of other people’s mediocrities. That’s precisely
what ‘trends’ are – a search for something ‘safe’ – and why a reliance on them leads to oblivion.” – George Lois
11. “As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan
Lister
12. “Stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
13. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
14. “Marketing is about knowing your customer so well that your product sells itself.” – Peter F. Drucker
15. “Companies that speak in the language of the pitch are no longer speaking to anyone.” – David Weinberger
16. “Either write something worth reading or do something worth writing about.” – Benjamin Franklin
17. “When people feel insecure about something, they look around for validation. Show them that other people
trust you.” – Francisco Rosales
18. “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or
risk extinction.” –Brian Halligan
19. “SEO is not something you do anymore. It’s what happens when you do everything else right.” – Chad Pollitt
20. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells
itself.” – Peter F. Drucker
21. “Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about
entertainment – it’s about education. Permission marketing is curriculum marketing.” – Seth Godin
22. “No matter what, the very first piece of social media real estate I’d start with is a blog.” – Chris Brogan
23. “… the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with
millions.” – Danielle Sacks
24. “Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way
for businesses to find leads.” – John Battelle
25. “Spending energy to understand the audience and carefully crafting a message that resonates with them
means making a commitment of time and discipline to the process.” – Nancy Duarte
Inspirational Quotes on Social Media

26. “Social media is not a media. The key is to listen, engage, and build relationships.” – David Alston
27. “Focus on how to be social, not on how to do social.” – Jay Baer
28. “Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” – Amy Jo
Martin
29. “Twitter is not a technology, it’s a conversation – and it’s happening with or without you.” – Charlene Li
30. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook
31. “What happens in Vegas stays in Vegas; what happens on Twitter stays on Google forever!” – Jure Klepic
32. “One of the great things about LinkedIn is it isn’t the same kind of networking that happens at conventions,
where you’re wearing a name tag, trying to meet strangers, and awkwardly attempting to make small talk.
LinkedIn is networking without the pressure.” –Melanie Pinola
33. “Today people don’t trust companies. One of the things marketers want to do is to humanize their brand. What
better way to do it than put a live person in front of them?” – Jackie Huba
34. “You can never go wrong by investing in communities and the human beings within them.” – Pam Moore 
35. “LinkedIn is for the people you know. Facebook is for the people you used to know. Twitter is for the people
you want to know.” –Seth Godin
36. “Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are
built.” – Ryan Lilly
37. “When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes.” – Matt Cutts
38. “Social media is about sociology and psychology more than technology.” – Brian Solis
39. “Social media is about the people! Not about your business. Provide for the people and the people will provide
you.” – Matt Goulart
40. “My belief and goal is that every professional in the world should be on a service like LinkedIn.” – Reid
Hoffman
41. “We don’t have a choice on whether we do social media, the question is how well we do it.” – Erik Qualman
42. “Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media
gives us the opportunity to humanize our communications and make our companies more
approachable.” – Ardath Albee
43. “When you say it, it’s marketing. When they say it, it’s social proof.” – Andy Crestodina
44. “Conversations are happening whether you are there or not.” – Kim Garst
45. “Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about
it.” – Chris Pirillo
46. “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at
a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then
publishing it online for free.” –David Meerman Scott
47. “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct
relationship with their customers.” – Bryan Weiner 
48. “Given a limit of 140 characters, people consistently reaffirm that creativity is a renewable resource.” – Biz
Stone
49. “Our head of social media is the customer.” – McDonald’s
50. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How
dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin
Inspirational Quotes on Branding

51. “If you think good design is expensive, you should look at the cost of bad design.” – Dr. Ralf Speth
52. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook
53. “Too many companies want their brands to reflect some idealised, perfected image of themselves. As a
consequence, their brands acquire no texture, no character and no public trust.” – Richard Branson
54. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a
consumer’s decision to choose one product or service over another.” – Seth Godin
55. “A brand is a voice and a product is a souvenir.” – Lisa Gansky
56. “When people use your brand name as a verb, that is remarkable.” – Meg Whitman
57. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things
differently.” – Warren Buffett
58. “You should limit your brand. That’s the essence of branding. Your brand has to stand for something both
simple and narrow in the mind.” – Al Ries
59. “No one will follow you if you don’t know where you are going.” – Jack Trout 
60. “If you are not a brand, you are a commodity.” – Philip Kotler
61. “Design is the silent ambassador of your brand.” – Paul Rand
62. “If you don’t give the market the story to talk about, they’ll define your brands story for you.” – David Brier 
63. “Products are made in the factory, but brands are created in the mind.” – Walter Landor, from Landor Global 
64. “Design is not just what it looks like and how it feels like. Design is how it works.” – Steve Jobs
65. “Every interaction, in any form, is branding.” – Seth Godin 
66.  “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things
well.” – Jeff Bezos
67. “It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation
online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide
anything, and more importantly, you’ve got to be out there at some level.” – Gary Vaynerchuk
68. “The keys to brand success are self-definition, transparency, authenticity and accountability.” – Simon
Mainwaring
69. “A brand’s strength is built upon its determination to promote its own distinctive values and mission.” – Jean-
Noel Kapferer
70. “A brand is simply trust.” – Steve Jobs
71. “A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with
something very deep – a fundamental appreciation of mythology. Stories create the emotional context people
need to locate themselves in a larger experience.” – Scott Bedbury
72. “Any damn fool can put on a deal, but it takes a genius, faith and perseverance to create a brand.” – David
Ogilvy
73. “Branding is the art of aligning what you want people to think about your company with what people actually
do think about your company. And vice-versa.” – Jay Baer
74. “A brand is a reason to choose.” – Cheryl Burgess
75. “Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share
values with a company, they will stay loyal to the brand.” – Howard Schultz
Inspirational Quotes on Design
76. “Digital design is like painting, except the paint never dries.” – Neville Brody

77. “Design is thinking made visual.” – Saul Bass

78. “To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to
illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To
design is to transform prose into poetry.” – Paul Rand
79. “Styles come and go. Good design is a language, not a style.” – Massimo Vignelli
80. “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton
Glaser
81. “I strive for two things in design: simplicity and clarity. Great design is born of those two things.” – Lindon
Leader
82. “Design is in everything we make, but it’s also between those things; it’s a mix of craft, science, storytelling,
propaganda and philosophy.” – Erik Adigard
83. “Design is intelligence made visible.” – Alina Wheeler
84. “Effective, meaningful design requires intellectual, rational rigor along with the ability to elicit emotions and
beliefs.” – Debbie Millman
85. “Color does not add a pleasant quality to design—it reinforces it.” – Pierre Bonnard
86. “Design is a formal response to a strategic question.” – Mariona Lopez
87. “Good design is obvious, great design is transparent.” – Joe Sparano
88. “Design is where science and art break even.” – Robin Mathew
89. “Content precedes design. Design in the absence of content is not design, it’s decoration.” –  Jeffrey Zeldman
90. “Recognizing the need is the primary condition for design.” – Charles Eames
91. “Design is the search for a magical balance between business and art; art and craft; intuition and reason;
concept and detail; playfulness and formality; client and designer; designer and printer; and printer and
public.” – Valerie Pettis
92. “Design is so simple. That’s why it is so complicated.” – Paul Rand
93. “Simplicity is the ultimate form of sophistication.” – Leonardo da Vinci
94. “Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.” –  Scott Adams
95. “Designers may be the true intellectuals of the future.” – Paola Antonelli
96. “Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.” – Jeff I. Richards
97. “Design is the intermediary between information and understanding.” – Richard Grefé
98. “Don’t worry about people stealing your design work. Worry about the day they stop.” – Jeffrey Zeldman 
99. “You can’t do better design with a computer, but you can speed up your work enormously.” – Wim Crouwel 
100. “Content preceded design. Design in the absence of content is not design, it’s decoration.” – Jeffrey Zeldman