MARKETING PLAN – MATCHA YUU

Associations:
ALDAWOUD , YAZAN
TANHAEI ,ERFAN
TERESSA ,DQQ
YABUT , ACE

Submitted to:
Professor Jake Intia

International Marketing– MGT 178

Mapua University – ETYSBM

April / 2019
Table of contents:

 Business Description:
1. Executive Summary:

2. Introduce Matcha

3. Market Industry – Globally – SEA - China

 Company Description
1. Matcha YUU Description

2. Mission and Vision

3. Business Strategies

4. Service and Products

5. Product/Service Sourcing

6. Funds Requirements and Financial Planning

7. Locations and Facilities (Place)

8. Promotion and Advertisement

 SWOT analysis

 Social Platforms
 MATCHA YUU _ 抹茶

BUSINESS DESCRIPTION:

 EXECUTIVE SUMMARY:

MATCHA YUU is a unique matcha coffee bar that combines the traditions and modernity inside the

atmosphere of joy and love. Place to dream of as you try to escape the daily stresses of life and just

a comfortable place to meet your friends or to read a book, all in one. Our unique coffee bar meant to be

the perfect place for a morning cup of matcha latte to start the day and set the mood, to take someone’s

mind off of business issues and have a relaxing time while they enjoy eating a piece of matcha cheese

cake, as well as an ideal evening breather after a tough day in a pleasant and stress-free environment of

course it would be a perfect time to try an ice-cream in summer time.

Also will offer its customers the best prepared coffee in the area that will be complimented with pastries,

as well as free books that its patrons can read to enjoy their visit

 MATCHA YUU’s target customers can be quite broad—from collage students to adult businessmen, or

just anybody whoever seek a premium quality matcha drinks.

There are no televisions and distractions in the café, the background music is subtle and work from local

artists from targeted countries, and interior design of the café bar would be settled depend on the market

that café bar operates.

Introduce Matcha

Matcha YUU sounds like Matcha You. So where does that exactly come from?

The name “matcha” literally means “powdered tea.”

The word “YUU” in Chinese represent” pleasure. “

Combination of those two words will be identity of the company in the global market. The meaning of the

café bar will be our spirit of our brand and carries the essence of our matcha community.

Matcha has an earthy flavor that some describe as mossy or spinach-like. The rich antioxidants

present in matcha tea help in cancer prevention, improved mental alertness and clarity, detoxification, free

radical scavenging activity, and stronger immune defense. 

The process of turning tea leaves into a powder is not new. Matcha was the primary way to consume tea

in China during the Tang Dynasty (600-900 AD). The matcha process begins while the green tea leaves

are still growing. The plants are shaded before harvesting to increase chlorophyll and amino acid content

and to improve the appearance and flavor of the tea. This gives matcha its brilliant green color.
Matcha is well known for its health benefits and is regarded as the superior tea of Japan. As the entire leaf

has been ground down into a fine powder, the benefits of consuming the whole leaf in beverages or food

is also at an optimum. Matcha is full of antioxidants, amino acids, vitamins, minerals and fibers.

Once the leaves are harvested, steamed, dried, and blended, they are ground up into a fine

powder that you mix into hot or cold water. However today matcha will use in any form of food

and drinks and that’s made it as the one of the finest ingredient in food and beverage industry.

Based on the researches from global resources:

  This green tea has 137 times more antioxidants than regular green tea.

 It is rich in vitamin A, C, E, K, and vitamin B-complex

 A cup of matcha has about three times the antioxidants of regular green tea.

Market Industry

Food service or catering service industry includes all firms that engage in serving meals which are

prepared outside homes such as restaurants, school and hospital cafeterias, and catering outlets. Mobile

food service such as food trucks industry is growing in developing countries on the back of rising

penetration of quick service restaurants.

Globally, restaurant industry sales reached USD 867.2 billion in 2018, a 5.5% growth as compared to the

sales of USD 766.4 billion in 2017. While restaurant operators are optimistic about the future growth and

sustainability of their business, challenges related to government regulatory and rising labors costs are

creating a huge pressure on the industry players.

Particularly, Southeast Asia is one of the four key target regions for international expansion in the

consumer foodservice industry for 2018. SEA boasts a well-developed food culture, as well as a

consumer preference for dining-out and a young, curious, and experimental population

As SEA foodservice industry gradually becomes more integrated, opportunities for regional expansion are

rife. However, catering to local tastes in the foodservice industry is crucial, and though they share

commonalities, each Southeast Asian country also boasts their own unique consumer preferences.
Consequently, both identifying the preferences of the target market and choosing the appropriate entry

model is instrumental to achieving success in the region.

Scope of this marketing plan will point out the main challenges of our matcha – café business in

international markets and suggest a solution(s) to the most of the issues and risks that our future company

will challenge in the foreign markets and what basically focus in research paper is to provide a business

model with best Marketing plan that could compete with other players in Competitive and huge markets

of China, Taiwan, Cambodia and Philippines.

Matcha tea is available in powdered, vibrant, green colored form, and is produced majorly in Japan from

shade grown premium-quality tea leaves. It was originated in China during Tang dynasty and was majorly

consumed by Buddhist monks, samurai warriors, and Japanese population. Excellent health benefits of

the product have fueled its popularity across the globe

 APAC Matcha market revenue, by application, 2014 - 2025 (USD Million)

Matcha has broad usage in regular tea, beverages, food, and personal care. Regular tea was the largest

application segment of the market in 2016, accounting for over 56% share of the global market revenue.

Product consumption as regular tea ensures an optimum intake of nutrition-rich ingredients. Increased

purchasing power and influence of Japanese tradition have boosted the product usage in regular tea.

Rising demand for low-calorie beverages with detoxifying and energy-enhancing properties have

propelled the product demand in various beverages including lattes, smoothies and juices. Growing

consumer preference for healthy drinks has encouraged various cafes and beverage chains to introduce

matcha beverages. Starbucks Corporation, Smoothie King Franchises, Inc., and The Coffee Bean & Tea

Leaf are few of the retail chains involved in providing beverages.

Global matcha market revenue, by application, 2015

The product is employed in the formulation of foods including cakes, cookies, pastries, yogurt, ice

creams, energy bars, chocolates, and candies Food is estimated to be the fastest growing segment over the

forecast period, owing to rising demand for healthy food products. The bitter taste and malty flavor have

encouraged its usage in various food recipes.

 Asia Regional Insights

Asia Pacific was the largest regional market in 2018, owing to the significant popularity of green tea in

Japan and China. Asia Pacific accounted for approximately 64% of the global industry revenue. Ancient

traditions associated with tea in Japan and China was the major contributor for the product industry

concentration in Asia Pacific. Furthermore, countries including Philippines, Cambodia, and Taiwan are

anticipated to emerge as potential markets, owing to growing health awareness. 

Growing awareness regarding health advantages such as anti-ageing properties, protection from cancer

and diabetes, low calorie, and energy stimulation has resulted in bolstered demand for matcha tea in

Europe.

 Competitive Insights

The key players in the industry include Starbucks, The coffee bean and Seattle's Best Coffee. Several

companies are strengthening their positions in the overall industry through the introduction of new

products to meet the rising demand from food & beverage chains.

The companies operating in the industry focus on achieving optimum product quality. Furthermore, the

companies aim to organize various events and workshops to educate customers about beneficial

properties of the product. The events demonstrate the preparation of different recipes using matcha tea to

fuel consumer awareness.

Matcha in Chinese markets

Introduction:

Originated in China, the process was refined in Japan. The return of tea to the Chinese market after the

millennium has unexpectedly led to a phased outbreak of the market.

From 2014 to 2017, nearly 500 specialized stores were opened in the first-tier cities to conduct

preliminary experiments in the domestic market.

Subsequently, with the advent of the beverage baking industry, mocha, as a food additive, is widely used

in catering channels. Promote the spread of the small group of tea to diversification, flat direction, and

explore greater market space.

Behind this, the upstream supply side of mocha is also urged to give full play to its resource advantages,

constantly improve its planting and production links, improve its flavor, increase its attention to R&D

applications, and improve its technology.

PART ONE

Development Status of Chinese Tea Making: From Storm Rise to Flattening Development

1.Resuscitation: In 2006, real Mocha reappeared in China

Industrial Food Channel Demand to Promote the Resuscitation of Mocha in China

Since the Tang and Song Dynasties, there have been dynasties in China, but in Japan, there are new

opportunities for development. Historically recorded in the late Southern Song Dynasty, Maccha was

brought back to Japan by Japanese monk Nampo Zhaoming from Jiushan Temple in Yuhang, Zhejiang

Province, along with tea sets and tea ceremonies, which opened the development process of Maccha in

Japan.

It is undeniable that Buddhism originated in India, but it has many similarities and differences in its

development in China. For a long time, Mocha has become a symbol of Japan.

In 2006, real wipe tea appeared again in China, which is closely related to Shaoxing Yuchacun Tea

Industry Co., Ltd.

In 1993, Yuchacun was established by a joint venture between the domestic government and Japan to

produce steamed green tea (fried tea), all of which were exported to Japan. Around 2005, affected by a

series of food safety incidents, Japan had a crisis of confidence in domestic exports, including fried tea,

and export volume declined sharply.

Yuchacun began to plan to switch from export to domestic sales. But at that time, the domestic market

demand for fried tea was almost zero. On the contrary, some large food enterprises appeared the demand

for wipe tea.

According to Wan Jinghong, the current general manager of Yuchacun, the first customer at that time was

a good friend, who added a few thousandths of chewing gum. This is the beginning of the emergence of

mocha in China.

The development of mocha in China appeared in 2014. Popular enterprises began to use more mocha and

carried out a lot of publicity. Under this trend, the domestic tea market is gradually rising.
2. The earliest large-scale production of mocha is in Zhejiang, and all major green tea producing areas in

China have potential to tap.

The historical starting point of the development of mocha is Zhejiang, but the main producing areas of

green tea in China are Jiangnan tea area and Southwest tea area. They all have the natural conditions for

the production of mocha.

In the production enterprises, the upstream enterprises represented by Yuchacun Tea Industry and

Huamingyuan Tea Industry in Zhejiang Province, Hongyu Agricultural Science in Shandong Province

and Guizhou Guicha Group are all developing high-standard tea gardens and more modern processing

factories to provide higher cost-effective raw materials for wiping tea.

3. Outbreak: Green Storm with Fire in Tea Making Shop

Like fireworks, they burst in a flash.

According to statistics, in just three years, from the earliest naissance of innocent tea shop in 2014 to July

1, 2017, in the brand side, 94 brand names of innocent, Yuzhi, Xiwei, Gantuan, Guancha and 36

MATCHART have appeared in the first-tier cities of China, and 475 stores have been opened.

4. Why has the market calmed down again?

By 2017, the influx of consumers has slowed down, and many stores that were in long queues six months

ago have been able to sit in the afternoon without queuing.

Consumers ‘gradual calmness towards specialty stores can be attributed to the following reasons:

 The high unit price of passengers affects the frequency of consumption;

 The category of wipe tea is too small and the audience is narrow.
  The exploration of profit model is insufficient.

As the heat passed, the number of specialty tea shops did not decrease significantly.

The market always reacts more slowly. As of October 1, 2018, the statistics of the special tea shops in 8

popular tea cities, such as Hangzhou, Hangzhou, Xiamen, Suzhou and so on, showed that the number of

tea shops did not decrease significantly, especially in Beijing.

PART TWO: BRAND EXAMPLES

1. Innocence: Brand Representatives of Tea Making Stores

In 2014, Nanjing opened the "innocent Japanese dessert shop" specializing in selling ready-made desserts

and drinks of mocha.

From the characteristics of front-end stores to the power of supply chain, more than 100 stores have been

opened all over the country in three years, which promotes the further development of the wipe tea

industry.

2. Guancha: Exploring the retail outlet of pre-packaged wipe tea products

Unlike most wipe tea brands, which open special stores and take desserts as their main products, new

retail wipe tea is sold with pre-packaged products.

3. Starbucks Tea Making Star Bingle: Made-Tea Drinks

Starbucks initially launched two products in China, Star Ice Le, one of which is the taste of wipe tea. In

2016, Thrillst, a famous food website, ranked first in Starbucks drinks, which are popular with Chinese

people.

Tea Ice Cream: When you mention it, you think of it first.

4. Hao Liyou Tea Tea School: Application Representative of Tea Tea in Industrial Food Channel

In 2017, sales of Friends declined in the Chinese market in March and April, but recovered momentum

from May. It is understood that the reason for the recovery of sales is that the "chocolate pie mashed tea"

launched by Friends in 2016 has been successful in China.

PART THREE

A comparison of the international market of mocha

1. Maccha in Japan: Strong Demand

Mocha has become the third largest taste in Japan

Japanese popular drinks have gone through the development process from carbonated drinks to coffee and

then to tea drinks.

In 2010, the Japanese Ice Cream Association released an annual survey of "consumers'favorite ice cream

flavors" and found that the Mocha flavor ranked fifth.

In 2015, the taste of mocha has risen to the third place, with a preference rate of nearly 50%.

2. Japanese Mucha Pays More Attention to Application Demand

Japan pays more attention to the demand for application than to the demand for Mocha itself.

3. Comparisons between China and Japan: There are still gaps in quality and inadequate application

ability in China.

Differences in flavor between Chinese and Japanese wipe tea caused by different production

environments

The difference between Chinese and Japanese tea is mainly reflected in the flavor. For example, Japanese

tea has a great seaweed fragrance. From its physical and chemical indicators, Japanese tea is rich in high

concentration of amino acids.

Luo Jun, a senior tea brand planning consultant, mentioned a soil test conducted by an electronic tongue

in the study of the growth environment of mocha. Tests show that the salinity index of Chinese tea is a

little higher than that of Japanese tea, which will affect the flavor of tea.

In this regard, Luo Jun said that although there are some differences with Japanese tea, but the original

origin of tea is China. No need to deliberately pursue the origin, continue the process of wiping tea, to

form their own flavor characteristics. The most important thing about Mocha is to provide an extreme

freshness.

In addition, in 2005, Japan promulgated the "Label of Origin Law", which stipulates that import and

export products should be labeled as the source of origin, which to a certain extent affects the export of

Chinese tea raw materials to Japan.

Compared with Japan, China still needs to develop and apply wipe tea.

PART FOUR

Three Opportunity Points of Chinese Tea Market

1. Flattening trend: Specialized stores are not open well, but Mocha will become more and more popular;

2. Retail Value Points: Focus on R&D and expand the scope of application;

3. Emphasize brand power: Explore the value of wipe tea and seize the opportunity of category.

PART FIVE: CONCLUSION

As a kind of food additive material, the development of mocha in China will gradually return to

normalization, showing a flat development path, more as an ingredient used in sweets, drinks and other

food fields. After a wave of rapid development, Mocha products have been well cultivated by consumers,

the market demand for Mocha has increased, testing brand side pay more attention to the research and

development and application of mocha. For the wipe tea industry, it will be the direction and goal of

future development to improve category recognition and understanding, to explore planting technology,

to study scientific management methods, to enhance large-scale operation, and to strengthen the training

of professionals.
  Matcha YUU Description

The will be a coffee house / café located in the Makati city, Philippines / Phnom Penh –Cambodia /

Taipei –Taiwan / Beijing –china. The capital city of the targeted countries.

The café will serve gourmet coffees, espresso and drip coffee, lattes, and smoothies. The simple pastry

offerings may vary with seasonality but the primary line will be muffins, breads, cookies, scones, and

rolls. All pastries will be supplied daily by a local bakery.

The main ingredients of most of the offers and treats in Matcha YUU café is matcha, so naturally the

spirit color of the café is green.

The café will be open for business Monday – Thursday 7-10, Fridays and Saturdays 7-11 and closed

Sundays. The café -bar will have a small central stage and provide the site for musicians and open mic

nights on the weekends

MISSOIN AND VISSOIN:

Our Vision:

 To offer fresh, wholesome and delicious Matcha products to our guests along with a fun-filled,
delightful experience to the community that we serve.

Our Mission

 To set and maintain the highest standard of quality and ethics in everything we do

 To provide perfect, delicious Matcha products and excellent, reliable services to our customers

 To earn the trust of our customers, employees, partners and our community and to contribute to
good development and prosperity

 To inspire and to connect people

Our Values

 Honesty, Integrity, Reliability, Excellence

 To be open minded, to listen, to care and to be pro-active

 To be innovative and pragmatic

Business Strategies:

Matcha yuu will rely on:

 a unique menu that offers even for the most sophisticated coffee lovers

 a wide range of original desserts for every taste

 qualified and polite personnel offering exceptional personalized service

 special interior design, aimed at creating a peaceful home-like green atmosphere

  exceptional quality of all ingredients provided by the world’s most reliable coffee – matcha

producers famous for the quality of their products

SERVICE AND PRODUCTS:

MATCHA YUU primary offering is different mixes coffees and drinks with such varieties such

as mocha, white mocha, candy bar latte, and brewed coffee.

The plan is to establish a unique and cozy-green environment for our customers and provide

them a great experience of premium matcha.

Complementing the matcha will be a smoothie line including wild berry, strawberry, peach,

mango and lemonade. Rounding out the simple menu line will be pastries obtained with an

outside supplier, freshly made and delivered daily.

The pastry offerings may vary with seasonality but the primary line will muffins, cookies, ice

creams, rolls and cheese cakes.

 Drinks
1. Green spirit ~ 4.75 $
2. Macha latte ~ 4 $
3. Iced matcha lemon mix ~4$

 Cakes and Cookies

These matcha tea cake cookies have a subtle sweetness tempered with a hint of warm and

spicy cardamom. Enjoy a few alone or alongside a glass of tea. These cookies are delicate

and soft, with a toasty matcha taste that can’t be beat. They’re great plain, but even better

when frosted with matcha frosting

1. Matcha cupcakes ~ 4 $
2. Matcha cheesecake ~ 5$
3. Matcha rolls ~ 8 $

 Frozen Greens

We make our green tea ice cream from a highly sought-after Japanese matcha green tea, a

ceremonial tea prized for its intense yet delicate essence. Enjoy its soothing flavor enhanced with

the richness of pure, sweet cream.

1. Green Ice cream ~ 2.5 $
2. Green sunshine ~ 4.25 $
3. Green scoops ~ 2 $

Product/Service Sourcing:
The Matcha YUU has negotiated supplier agreements with several local food-service

wholesalers and Matcha wholesalers in the China that have a reputation for quality and

reliability:

1. Mean Beans Coffee Roasters

2. AOI Tea Company

3. Healthy Harvest Bread Co.

4. Mary's Organics

In the event that one of the aforementioned specialty suppliers cannot meet their needs, the

following suppliers can both provide all of the food-service products that they require. In

addition, the following wholesalers will supply the café with general restaurant supplies.

Funds Requirements and Financial Planning

The required start-up assets of ~ $140,000 include:

Operating capital in the total amount of ~ $65,000 which includes employees and owner's salaries of

$23,000 for the first two months and cash reserves for the first three months of operation (approximately

$14,000 per month).

  Start-up inventory of $16,027, which includes:

 Coffee filters, baked goods, salads, sandwiches, tea, beverages, etc. - $7,900

 Retail supplies (napkins, coffee bags, cleaning, etc.) - $1,840

 Office supplies - $287

Equipment for the total amount of ~ $60,000:

 Espresso machine - $6,000

 Coffee maker - $900

 Coffee grinder - $200

 Food service equipment (microwave, toasters, dishwasher, refrigerator, blender, etc.) - $18,000

 Storage hardware (bins, utensil rack, shelves, food case) - $3,720

 Counter area equipment (counter top, sink, ice machine, etc.) - $9,500

 Serving area equipment (plates, glasses, flatware) - $3,000

 Store equipment (cash register, security, ventilation, signage) - $13,750

 Office equipment (PC, fax/printer, phone, furniture, file cabinets) - $3,600

Locations and Facilities (Place)

Matcha YUU coffee bar will be located on the commercial area within a walking distance from the. The

commercially zoned premises have the necessary water and electricity hookups and will require only

minor remodeling to accommodate the espresso bar, kitchen and storage area. The coffee bar's open and

clean interior design with modern wooden decor will convey the quality of the served beverages and

snacks, and will be in-line with the establishment's positioning as an eclectic place where people can relax

and enjoy their cup of coffee. The clear window displays, through which passerby will be able to see

customers enjoying their beverages, and outside electric signs will be aimed to grab the attention of the

customer traffic.

The floor plan will include a 200 square feet back office and a 2,300 square feet coffee bar, which will

include a seating area with 15 tables, a kitchen, storage area and one bathroom. The space in the coffee

bar will be approximately distributed the following way--1,260 square feet (i.e., 55% of the total) for the

seating area, 600 square feet (26%) for the production area, and the remaining 440 square feet (19%) for

the customer service area

The lease contract has an option of renewal for three years at a fixed rate that Matcha café bar will

execute depending on the financial strength of its business.

Promotion and Advertisement

Marketing is the process of promoting matcha yuu to the audience; effective marketing attracts customers

and encourages brand loyalty. To market café effectively, create a culture and offer promotions that

attract loyal customers. marketing also requires developing word-of-mouth and creating an online

presence with social media and review sites.

One of the important factors the marketing team will consider on developing marketing plan is

demographic and psychographic.

Demographic data includes information about the physical characteristics of your target market. Relevant

characteristics include age, gender, education, occupation, and income.

Psychographics are the mental characteristics of the customers his includes behavior and beliefs like

personality, hobbies, style, and humor. Familiarize the company with these characteristics by talking with

the customers and engaging with your community.

For instance, seems like Chinese customers tend to discover the places that they feel more familiar with

for example the Chinese language is a good strategy to attract more Chinese customers whenever is the

business located.

The following is the special promotion plan for each one our target country:

1. China

 ADS: Micro-blogs

 Advertise WeChat and Tic-tok mobile application

 Tv and radio ads seems very effective

 Live broadcast. BiLiBiLi

2. Philippines

 Digital ads, YouTube ads and Facebook page

 Instagram influencers and promote the matcha yuu by celebrities

3. Taiwan

 Advertise the best seller products in the matcha yuu websites

 Advertise through the social media platforms

 Celebrities endorsement

 Design the café bar with authentic Chinese symbols

4. Cambodia

 Social media platforms

 Food magazine and promote the business in the newspaper

Create a promotion plan that drives sales in ways that marketing team can measure and analyze period.

This can include using coupons, holding a sale, offering a mail-in rebate, starting a buyers or birthday

club, placing an online discount code on your ads or offering a buy-one-get-one-free promotion.

social media and website promotions that let the business you track where your visitors are coming from.

Include Facebook Like, Instagram and on your website pages to generate customer referrals.

Matcha yuu SWOT analysis

 Strength

One of the matcha yuu is the various services and products offered. A café that serve unique coffee,

matcha drinks, ice-cream, cakes and cookies. In addition, the ambience is so well-rounded the relaxation

of the customers is guaranteed. The price might be as high as the high-end coffees out there but it is

parceled to the quality of both the product and service. Moreover, the proposed business is unique kind of

service since it will be the first bookshop café in the Philippines and it's at good location accessible for

potential customers. The business has sufficient fund to execute the service, highly technological

equipment and skilled workers. The security and convenience of the customers is of high-priority as well.

Furthermore, the matcha yuu best strength is having healthy unique based matcha experience.

 Weakness

An emerging or new brand in the café business, the risk is high that it won’t be as successful as like in the

other countries. Since the business is new in the industry, factors are: not all Filipinos are maccha-lovers,

and some may like to read but not as enthusiastic as people from foreign countries which leads to

uncertainty of customer loyalty. In addition, the business priced at higher price for the maintenance of
both machines and books since it will seize the time and cost to ensure the cleanliness in the cafe,

affecting the profit.

• Opportunity

A café is fast growing franchise, a lot of people who are willing to unique taste of matcha could come

back to buy another one in following day! spending time with friends at cafes or even alone time there. Its

ways are already grasped by many, its saturation is also a good thing. The target location is accessible to

the target market. Moreover, a high-end café to be patronized, a lot of people who love coffee are looking

for new places, desiring a new taste, and the smell of new aroma. Lastly, tie-ups with other companies for

promotions which will benefit the customers with more similarly will benefit both the café and the

partnered company too.

• Threats

There are a lot of other cafés or tea houses to replace the proposed project especially if customers prefer

cheaper ones. Likewise, there are tons of instant coffees, and teas available in the general market, again

they are way cheaper. Filipinos are practical, if they think there’s an alternative that will cost less, they

would choose that. Also, other target market trends go for a healthier way and caffeine is not included on

the list which of course is not a good thing in our end. However, as sales and profits get high, the arising

of competitors will be expected.

 Matcha YUU on the web!

Facebook: Matcha YUU _ 抹茶

Instagram: Matcha YUU Inc.

Gmail: Matchayuu@gmail.com

Telephone: +638884755 Philippines hotline

Sources have been used

https://www.bplans.com/coffee_shop_business_plan/products_fc.php

https://www.mplans.com/coffee_bar_marketing_plan/situation_analysis_fc.php

https://www.grandviewresearch.com/industry-analysis/matcha-market

https://blog.postermywall.com/design-studio/6-marketing-tips-to-attract-customers-to-your-bar

https://fitsmallbusiness.com/how-to-market-a-bar/