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A famous Greek author stated that even God needs the art of advertising and that’s
why church bells ring on Sunday morning to summon the pilgrims to attend the
holy ceremony
In ancient times people used to have special trumpets to call people to the market and
make them aware of their products.
Street vendors wandered in the streets and in loud voices advertised their merchandise
THE TURNING POINT CAME THROUGH TECHNOLOGY WHICH ACCOMMODATED
THE ADVERTISING WORLD SO NOW:
They alienate people and make them judge others by what they possess and not who
they really are.
People want to keep up with the Joneses (show off, compete with each other as to the
number of things they own)
Advertising manipulates, brainwashes people
It aims to persuade people that buying a product will make them happier thus promoting a
materialistic way of life where happiness is synonymous to consumption
Advertisers focus on selling a brand image
They use glamorous, successful people who are usually from the film, singing or sports
industry and lead an extravagant life.
They promote a consumption world
We are encouraged to associate certain brands with a higher status
Advertisers often aim their marketing at children and women
Children can easily be influenced by advertisements.
Children put pressure on parents to buy them things becoming more and more
demanding
People end up being avaricious and immoderately greedy of material
People forget the real meaning of life
They undermine humane values and sound ideals by making people live to consume and
not to consume so as to live.
Erich Fromm (great philosopher) said that the modern version of paradise on earth are the
big supermarkets because people tend to find peace and happiness in them.
They promote certain stereotypes that people want to follow(successful businessmen
drive this make of car, eligible mothers use this baby powder…
Thus, people fall into catergories and the gap between the haves and the have -nots is all
the more widening.
Unable to possess what is advertised, people end up feeling let down or isolated or even
commit crimes to correspond to all these fabricated and false need that are promoted.