GENERAL MISSION

PROSPECTIVE STUDY OF Design strategies that turn to the

ecotourism like socioeconomic axis the
Department of the Guajira to year 2015

THE ECOTOURISM SECTOR

to promote and to improve the conser-
vation and protection of the natural
resources, historical and cultural; the
competitiveness at regional, national

OF THE DEPARTMENT OF and international level of the sector, the

economic and social development of
the local communities and the regions.

THE GUAJIRA 2015 Scene Bets: “THE ENCHANTED

GUAJIRA”:

In this scene, the investigators we

INTRODUCTION aimed to generate effective processes
of Modernization with oriented institu-
tional policies towards a participative,
the industry of the tourism is important for the economic and social development of the country
objective and centered management in
and its regions in general; the Department of the Guajira has great concentration of biodiversity; the development of the Ecotourism like
this talks about a great diversity of animal species, plants and ecosystems, also are rich in native central axis in the department of the
and native cultures. This biodiversity is fundamental reason for the increase of the tourist demand; Guajira. Vision 2015 takes to us to
and in the last years of the ecotourism or ecological tourism, a sector that is developing and that it determine, that it becomes necessary
to apply special well-taken care of in
looks for to catch and to strengthen the tourist industry like generating source of use and social
the variables; Environmental education
and environmental awareness. and Human Resource, as are funda-
mental to create an economic impact -
Before this panorama one looks for to make a prospective study of the ecoturístico sector of the social positive.
department; identifying the problems of the region in addition to the excellent and pertinent aspects
in its historical, geographic, legal, economic, technical or social context; reason why the state-of-
the-art was made, was investigated on the technologies of the future, the technological monitoring
and competitive intelligence, data necessary to raise the possible scenes or states possible of the
sector strategic and to make strategies that contribute to the sustainable development of this
region.

FORMULATION OF THE PROBLEM

Is possible to design strategies that turn to the ecotourism like socioeconomic axis department of the
Guajira to year 2015?

Benefits:
Techniques: Line of Investigation:
- The conservation of environment Allows
- Improvement the conditions of life of Method Delphi Advanced model of prospective
the local populations
- the economic development Promotes
Micmac (Francisco Jose Mojica)
(sustainability) Design of Scenes
- Generates use Axes of Shwartz
- Conserve the traditions

Investigators:

ROMERO MANJARREZ ALBERT RAFAEL

ALVEAR GUERRA JOHANA PAOLA
MORON VILLAMIZAR MARIA LUISA

Adviser:

Carlos William Mera Rodríguez