RADIOn VIDEO CAMERAn

ˈreɪdiəʊ ˈvɪdiəʊ kæmrə

radio Vídeo cámara
DEFINITION: Straight line that joins DEFINITION: Video camera that
the center of a circle with any point on allows you to shoot images and
the edge of the circle. sounds on a magnetic tape and that is
made up of a tap and a portable
EXAMPLE: The interview was
magnetoscope.
broadcast on radio and television.
EXAMPLE: A special camera for
making video films

TELEVISION n
CAMERA n
telɪvɪʒn
ˈkæmrə
DEFINITION: Remote image and
sound transmission system by means DEFINITION: Device used to record
of hertzian waves. static or moving images.

EXAMPLE: a widescreen television EXAMPLE: Camera started clicking as

soon as she stepped out of the car.
 VIDEO CONSOLEn LIGHTSn
kənˈsəʊl laɪt
vídeo consola luces
DEFITION: A sound console is an DEFITION: In photography it is used
electronic device to which various for peak for which you want to
audio emitting elements are illuminate a scene or ... photographic
connected, such as microphones, line process, the light has a plastic function
inputs, Samplers, Synthesizers, of expression.
Rotates vinyl records, CD players, tape
EXAMPLE: She could just see by the
players, etc.
light of the candle.
EXAMPLE: Nothing could console him
when his wife died.

MICROPHONE n USB a
ˌjuː es ˈbi
ˈmaɪkrəfəʊn
USB
micrófono
DEFITION: peripheral that allows you
DEFINITION: Apparatus for
to connect different peripherals to a
transforming sound waves into
computer.
electrical energy and vice versa in
sound recording and reproduction EXAMPLE: All new PCs now have
processes. USB sockets.
EXAMPLE: Their remarks were picked
up by the hidden microphone.
 TRIPOD n MARKETING n
ˈtraɪpɒd ˈmɑːkɪtɪŋ
trípode MÁRKETING
DEFINITIN: Three-foot frame, DEFINITION: Set of techniques and
generally articulated and foldable, used studies that aim to improve the
to hold certain instruments or devices. marketing of a product.
EXAMPLE: the tripod is a livelihood EXAMPLE: Persuasion is one of the
for camera most valuable skills in marketing

HEADPHONESn
ˈhedfoʊnz
auriculares
DEFINITION: Apparatus consisting of
MOVIE THEATER two pieces with devices capable of
ˈmuːvi θɪətə(r) transforming electric waves into sound
waves and that, joined by a generally
cine curved and adjustable strip to the
DEFITION: Cinematic film in which a head, are attached to the ears for
real or imaginary story is told. sound reception.

EXAMPLE: The documentary opens

tomorrow in movie theaters nationwide. EXAMPLE: She was listening to the
radio through headphones.
 PAPER CLIP CONSUMERN
ˈpeɪpər klɪp kənˈsuːmər
DEFINITION: A clip is a metallic DEFINITION: That consumes goods
object, with a clamp-like mechanism and products in a market society.
with which you can group printed
EXAMPLE: The news must be
documents temporarily
objective and fair.
EXAMPLE: paper clips are very
important in my work

PRICEN
MESSAGEN
praɪs
ˈmesɪdʒ
DEFINITION: Noticia o comunicación
DEFINTIION: Amount of money that
que una persona envía a otra o pone
allows the acquisition or use of a good
en su conocimiento.
or service.
EXAMPLE:He presents a truly chilling
EXAMPLE: I got a number of
message in this article.
suppliers to quote me their best prices.

PROMOTIONN
 prəˈməʊʃn
DEFINITION: Cosa producida natural
o artificialmente, o resultado de un
DEFINITION: Advertising campaign
trabajo u operación.
that is made of a certain product or
service for a limited time through an EXAMPLE: The group says it will
attractive offer. introduce nine new products before the
end of the year.
EXAMPLE: The company encourages
internal promotion.

COMPANYN
DOCUMENTARIESN ˈkʌmpəni
ˌdɒkjuˈmentri

DEFINITION: Entidad en la que

DEFINITION: Cinematic film or intervienen el capital y el trabajo como
television program that deals with factores de producción de actividades
topics of scientific, social, cultural industriales o mercantiles o para la
interest, etc. prestación de servicios

EXAMPLE: There were some EXAMPLE: She’s been working for

interesting interviews in the the same company for 15 years.
documentary.

REPORTAGEN
PRODUCTN
rɪˈpɔːtɪdʒ
ˈprɒdʌkt
 DEFINITION: Idea, judgment or
DEFINITION: A report is an concept that a person has or is formed
informative and expository journalistic about something or someone.
work in which a subject is developed
EXAMPLE: He asked me for my
more completely and extensively than
opinion of the course.
in a story.
EXAMPLE: Research is the science of
reporting.

STRATEGIESN
ADVERTISINGN
ˈstrætədʒi
ˈædvətaɪzɪŋ
DEFINITION: Series of very
DEFINITION: Advertising is a type of thoughtful actions, aimed at a specific
commercial communication for the purpose.
presentation, promotion and
EXAMPLE: The coming year may
dissemination of products or services.
herald a change in strategy for major
EXAMPLE: A good advertising publishers.
campaign will increase our sales.

OPINIONN
əˈpɪnjən
 PRODUCERN FOUNDATIONSN
prəˈdjuːsə faʊnˈdeɪʃn
DEFINITION: Who manufactures, DEFINITION: They are the basic
produces a product or service principles of any argument.
EXAMPLE: We commission TV EXAMPLE: Rumours of his
shows from independent producers. resignation are entirely without
foundation.

INVESTIGATIONN
ɪnˌvestɪˈɡeɪʃn
DEFINITION: Process that, through
the application of the scientific method,
seeks to obtain relevant information, to
understand, verify, correct or apply
knowledge.
EXAMPLE: The government has
ordered an official investigation into the
matter.
ARTICLEN
ˈɑːtɪkl
DEFINITION: Written text that has its
own entity and is published along with
other texts in a newspaper, in a
magazine or in a book.
EXAMPLE: He’s doing his articles with
a firm of lawyers in the city.
 NETWORKS AND TELECOMMUNICATIONS
ˈnetwɜːk ənd ˌtelikəˌmjuːnɪˈkeɪʃnz
DEFINITION: To the set of media,
technologies, protocols and facilities in
general, necessary for the exchange of
information and files between the users
of a network.
EXAMPLE: Networks and
telecommunications are means of
communication.
TRANSPARENCY
trænsˈpærənsi
DEFINITION: Transparency and
access to information play an essential
role in the construction of governments
that are more open to public scrutiny,
capable of fostering a growing
participation of society in the design
and evaluation of government public
policies and therefore of greater public
accountability.
EXAMPLE: Juan is a very transparent
person.
PUBLIC RELATIONS
ˌpʌblɪk rɪˈleɪʃnz
DEFINITION: Professional activity that
deals with promoting or prestige the
public image of a company or a person
through personal treatment with
different people or entities. Person who
is engaged in this activity or
profession.
EXAMPLE: The movistar company will
do a concert to promote peace.
FRAMING
freɪm
DEFINITION: In the field of
photography, television and cinema, it
is called framing the scenario
registered by the camera lens (lens) in
each shot.
EXAMPLE: The photographer Ritzi
makes a frame inside the object.
TELEVISION PRODUCTION
ˈtelɪvɪʒn prəˈdʌkʃn
DEFINITION: Se denomina
producción televisiva a las diversas
tareas y acciones necesarias para
crear y filmar una serie o programa de
televisión.
EXAMPLE: The technical production
team carries out a program for
children.
LIGHTING SYSTEM
ˈlaɪtɪŋ ˈsɪstəm
DEFINITION: Lights and shadows are
necessary to show the shapes and
textures of bodies or objects placed in
front of the camera.
EXAMPLE; Lighting systems on TV
are getting better every day.
DIGITIZATION
ˌdɪdʒɪtaɪˈzeɪʃn
DEFINITION: In communications, it
is considered to digitize the
transcription of analog signals into a
digital signal, called the analog-digital
conversion process.
EXAMPLE: María uses digitalization
(social networks) to work in the
Company.
EDITION
ɪˈdɪʃn
DEFINITION: Preparation of a text, a
musical work, a movie or a radio or
television program to be published or
broadcast, taking care of its form and
content.
EXAMPLE: The video edition was
ready for the television show
 MONITORS
ˈmɒnɪtə(r) PHOTOGRAPHY
DEFINITION: A video monitor is an fəˈtɒɡrəfi
electronic device that allows you to
monitor video signals. DEFINITION: Technique of obtaining
images by the chemical action of light
EXAMPLE: The monitor image was on a surface with certain
distorted. characteristics.
EXAMPLE: The photograph shows
the colors of the day.

JOURNALISM
ˈ ˈdʒɜːnəlɪzəm
DEFINITION: Profession that includes PICTURE
the set of activities related to the ˈpɪktʃə(r)
collection, preparation and
dissemination of current or interesting DEFINITION: Drawing, painting, sheet
information to be transmitted to the or engraving that, conveniently framed,
public through the press, radio or hangs on the wall as an ornament or
televisión. for display.

EXAMPLE: Journalism in the EXAMPLE: I bought a picture.

newspaper the republic is impartial.
 EXAMPLE: The angle of the
photograph is chopped.

INSTITUTIONAL
COMUNICATION
ˌɪn.stɪˈtjuː.ʃən.əl
DEFINITION: Institutional
communication is one that is carried
out in an organized way by an
institution and is aimed at people and
groups in the social environment where
their activity is carried out.
COMPOSITION
kɒm.pəˈzɪʃ.ən
DEFINITION: The composition in
photography is the arrangement of
elements and subjects within the
picture,
EXAMPLE: The composition of the
photograph was at an angle.

EXAMPLE: The institutional image of

the company was great.

ANGLE DRAFTING
ˈæŋɡl drɑːft

DEFINITION: The angle of a DEFINITIÓN: The editor is the person

photograph is the inclination with who develops a written content product
respect to the ground, of an imaginary of a reasoning; a writer, a professional
line that is generated when on this subject, who takes into account
photographing a subject. all the requirements of writing and the
correct composition.
EXAMPLE: Lucas wrote the EXAMPLE: The company chose a
journalistic note for the newspaper el satisfactory point of sale.
Comercio.

SEMIOTICS
DECODER
ˌsem.iˈɒt.ɪks
diːˈkəʊdə(r)
DEFINITION: Science that studies the
different systems of signs that allow DEFINITION: Que sirve para
communication between individuals, descodificar señales.
their modes of production, operation EXAMPLE: A decoder is required for
and reception. certain television programmes.
EXAMPLE: Semiotics studies the
signs of the individual.

TAPE RECORDER
ˈteɪp rɪkɔːdə(r)
DEFINITION: Apparatus for recording
SQUARE
and reproducing sounds by means of a
skweə(r) magnetic tape, especially the laptop.
DEFINITION: The Plaza or EXAMPLE: a machine that is used for
distribution is another of the famous recording and playing sounds on tape
P's of the marketing mix and refers to
the appropriate means of distribution or
channels through which the customer
may have access to the products
offered.
 DEFINITION N: Electrical device to
project optical images on a screen or
surface.
EXAMPLE: in my classroom they use
projector

PHONE
fəʊn
DEFINITION: Device that receives ANNOUNCEMENT S
and emits long distance
communications and is connected to a /əˈnaʊns.mənt/
telephone network.
EXAMPLE: They like to do Anuncio
business by phone/over the phone.
- Definition: Type of publication
that tries to inform about a
certain situation.
- Example: Coca-Cola made an
announcement promoting its
brand.

PROJECTOR
prəˈdʒektə(r)

BRANDING S
 / Brændɪŋ / COSTUME(n)
Marca
/ ˈKɑstum /
- Definition: The activity of giving Vestuario/Traje
a particular name and image to
- Definition: Outerwear or
goods and services so that
clothing of a person, especially
people are attracted to them
the one worn by an artist in a
and want to buy them.
performance.
- Example: He considers the
- Example: The actors already
contemporary brand as "service
have their costumes ready for
with personality."
the scene.

COPYRIGHT s
/ ˈKɑpiˌraɪt /
Derechos de autor DIAPHRAGM (S)
- Definition: The exclusive legal   / ˈDaɪəˌfræm/
right, given to an originator or an Diafragma
assignee to print, publish, - Definition: A device that controls
perform, film, or record literary, the amount of light entering a
artistic, or musical material, and camera
to authorize others to do the - Example: The diaphragm
same. provides depth of field.
- Example: Issued an arrest
warrant for breach of copyright.
 DRAFTING (S) LIGHTROOM (S)
/ rɪˈdækʃn / lig 'tro om
Redacción
Cuarto de Luz
- Definition: Written set product of
a reasoning. - Definition: Professional photo
- Example: The writing is the colorization program.
practice of reading. - Example: The lightrrom is a tool
to color professional
photos.

RETOUCH (v)
FIXED LENS
ˌRiˈtʌtʃ
/ 'leN te 'fi xo /
Lente fijo Retoque

- Definition: Lower focal length

- Definition: Make small changes
capacity.
to an image or photograph to
- Example: The contrast that Luis
make it look better
uses is quite noticeable
- Example: The touch up
improved the photo.
 SEQUENCE(S)
ˈSikwəns
SKETCH
Secuencia
/ skɛtʃ /
- Definition: A set of events,
Boceto
actions, numbers, etc. that have
a particular order and that lead - Definition: A simple image that
to a particular result draws quickly and doesn't have
- Example: He described the many details.
sequence of events that led to - Example: The artist is making
theft. sketches for his next painting.

TARGET (n)

SHORTFILM
ʃɔrt,fɪlm
Cortometraje / ˈTɑrɡət /
Objetivo
Definition: Cinematographic film - Definition: A result that is tried to
lasting less than thirty-five minutes. reach
Example: I loved the short film. - Example: The new complex
sports is the goal to open in
June.
TUNER(s)
/ ˈTunər /
Sintonizador
ANNOUNCER(n)
/əˈnaʊn.sɚ/
- Definition: An electronic device Locutor
that receives a radio signal and
sends it to an amplifier so it can Definition: A person who introduces, or
gives information about the programs
be heard
on radio or television
- Example: The channel tuner
Example: The announcer has a very
was lost. romantic voice.

ANGLES(s) ANTENNA(n)
/ˈæŋglz/
Ángulos /ænˈten.ə/
Antena

Definition: A position from which

you look at something.
Example: The photo was taken
from an unusual angle.
Definition: Equipment made of
wire or long, straight pieces of
metal to receive or send radio
and television signals.

Example: The radio will need an

antenna.
 DIALOGUE(n)
BULLETING(n) /ˈdaɪ.ə.lɑːɡ/
/ ˈBʊlət̮ ən / Diálogo
Boletín
Definition: Conversations in a
Definition: Journalistic book, play or movie
publication of scientific, artistic Example: The novel has long
matters. descriptions and little dialogue.
Example: Dany reads the
bulletin.

DUBBING(n)
CHANNEL(n)
/ dʌb /
/ ˈTʃænl /
Doblaje
Canal

Definition: Physical medium Definition: Replace the original

through which the message flows
or circulates.
Example: Maria likes the sports
channel.
speech in a movie or TV show
with words in another language.
Example: An American film
dubbed into Italian.

ESSAY(n)
/ˈes.eɪ/
Ensayo
Definition: A brief writing of a
student as part of a course of
study
Example: An essay on the
causes of the First World War.
SYPNOSIS(n)
/ sɪˈnɑpsiz /
Sinopsis
Definition: A summary of a
writing, a play, etc.
Example: The program
offers a brief synopsis of the plot.
INTERVIEW(n)
/ ˈꞮntərˌvyu /
Entrevista
Definition: Formal meeting in
which someone is asked
questions to see if they are
suitable for a specific job, or for a
course of study at a college,
university, etc.
Example: He has an interview
next week for the manager's job.
SCENE(n)
/sin/
Escena
Definition: A part of a movie,
play or book in which the action
occurs in a place or is of a
particular type.
Example: The movie begins with
a scene in a New York
apartment.
MOVIE(n)
/ ˈMuvi /
Película
Definition: A series of motion
pictures recorded with sound that
tells a story.
Example: The movie was filmed
in Florida.
PROJECTOR(n)
/ prəˈdʒektər /
Proyector
DEFINITION: Equipment to
project photographs, movies or
computer images on a screen.
EXAMPLE: The classroom
projector is failing.
PROPS(n)
/prɑp/
Utilería
Definition: Set of objects or
elements used in theatrical or
cinematographic scenography.
Example: The crew prepared all
the prop accessories before
filming started.
PREMIERE(n)
/ rɪliːs /
Estreno
Definition: The first public
presentation of a movie or play.
Example: The movie premiered
in July.
PRODUCT(n) LOUDSPEAKER (n)

/ˈprɒdʌkt / / ˈLaʊdˌspikər /
Producto Altavoz

DEFINITION: In marketing, a Definition: Equipment that

product is an eligible, viable and transforms electrical signals into
repeatable option that the offer sound, used in public places to
makes available to demand, to announce things, play music, etc.
satisfy a need or meet a desire
Example: Their names were
through its use or consumption.
called by the speaker.
EXAMPLE: We need a new
product to sell.

BILLBOARD (n)
PRESS(n)
/ ˈBɪlbɔrd /
/prɛs/ Cartelera
Prensa Definition: A large plaque on the
outside of a building or on the
Definition: People who are in side of the road, used to place
charge of all the relations with the advertisements.
media.
Example: The event will surely Example: My favorite movie is
attract wide press coverage. on the billboard.
CONSUMER(n) LOYALTY (s)

/kənˈsuːmər/ ˈLɔɪəlti
Consumidor Lealtad

DEFINITION: A person who buys - Definition: the quality of being

goods or uses services. faithful in your support of
EXAMPLE: Concerned someone or something
consumers want more - Example: Companies are loyal
information about the food they to their customers for their
buy.
growth.

FOUNDATION(n)
/ faʊnˈdeɪʃn /
Fundación
SHORTFILM
ʃɔrt,fɪlm
DEFINITION: A foundation is a
type of legal entity that is Cortometraje
characterized as a non-profit or
for-profit organization. Definition: Cinematographic film

EXAMPLE: He belongs to the lasting less than thirty-five minutes.

foundation of reading. Example: I loved the short film.
AUDIENCE(n) CHOP(s)
/ˈɔ·di·əns/ /tʃɑːp/
Audiencia Chuleta

Definition: El grupo de personas Definition: Small wooden

que se han reunido para mirar o template that helps the television
escuchar algo (una obra de driver.
teatro, un concierto, alguien que
Example: The producer did not
habla, etc.)
prepare the cutlet for the program
Example: The debate was well.
televised in front of a live
audience.

FORMAT(n)
CABLE(n)
/ˈfɔː.mæt/
/ keɪ.b ə l / Formato
Cable

Definition: The general layout,

Definition: Cable set, covered
with plastic or rubber, which
carries electricity, telephone
signals, etc.
the plan, the design, etc. Of
something.
Example: The format of the new
test contest has proven popular.

Example: Buy a fiber optic cable.

HEADLINE(n)
/ ˈHɛdlaɪn /
Titular
Definition: I The title of a IMPROVISATION(n)
newspaper article printed in large
/ ˈꞮmprəˌvaɪz /
letters, especially at the top of the
Improvisación
home page.
Example: The scandal was in
Definition: To invent music,
the headlines for several days.
words in a play, a statement, etc.,
while playing or speaking,
instead of planning ahead.
Example: He improvised in the
melody.

HOST (n)
/hoʊst/
Conductor
Definition: A person who
presents a television or radio
program, and speaks with the
guests of the program.
Example: Ian, our driver,
introduced us to the program
participants.
INTERCOM(n)
/ ˈꞮntərˌkɑm /
Intercomunicador
Definition: Communication
system by telephone or radio
inside an office, airplane, etc .;
the device that presses or turns
on to start using this system to
announce something.
Example: They called him on the
intercom.
ACTIVATION(S)
ˌæktɪˈveɪʃn
Activación

- Definition: Strategy that allows

the consumer to live an
experience.
- Example: The activation they
executed was a success.

ANGULAR LENS(S)
/ 'leN te aŋ gu 'lar /
Lente angular
- Definition: Lens with greater
focal lenght.
- Example: For that photo we
need an angular lens.