Q1.

Is it possible to see what pages of a website are indexed by

Google?

Ans. – Yes, and this is one of the primary reason to use

Google webmaster. You can find the indexed status of web
pages in two ways –

Case 1 :

1. Login to Google Webmaster

2. Navigate to “Google Index”.

3. Under the “Google Index” click on “Index Status”.

4. Here you can see the number of pages which are

indexed by Google.

Case 2:

If you don’t want to login to Webmaster. and wants to see

the index status then you can perform a manual search by
google operator

Type site:websiteurl.com and Hit Enter, In my case, I have

used the domain name ” websiteurl.com” you can replace it
with your domain name.

2. What is the use of Data Highlighter?

Ans. – Data Highlighter is a tool in Google webmaster which

helps Google to understand the pattern of structured data on
Website. To do so, you can use this feature to tag the data
fields on a web page with a mouse. If you have an e-
commerce site then you can quickly highlight the reviews,
product data, event etc.

Q3. What is the use of HTML improvements in Google

Webmaster?

Ans. – HTML improvement in Google Webmaster shows the

problems and issue found by Google Bots while crawling and
indexing of website. The common issues are –
 1. Title Issues
2. Meta description issues.

3. Non Indexable Pages/content

Here are some steps to view the HTML improvement section

under Google Webmaster

1. Login To Google Webmaster tool

2. On the left-hand Click ” Search Appearance”

3. Under “Search Appearance” Click “HTML

improvements”.

Q4. What is Search Traffic in Google Webmaster and How you

can use it for enhancing the traffic of Website?

Ans. – In the Google Webmaster tool, Search Traffic section

tells that about traffic, backlinks, targeting and other mobile
usability issues.  It is divided into 6 different subsections,
which are listed below –

1. Search Analytics
2. Links to your site

3. Internal links

4. International Targeting

5. Mobile Usability

In Search Analytics, section  You will find the

information about:

Clicks, Impressions, click through rate, keyword

positions along with that you can also get insights
about Search queries, web pages, countries where you
are getting traffic, devices, search appearance and the
search type.
 Links to your site: This section tells you about the total
number of sites which are linking to your website.

Internal Links:  As you know how internal linking

matters for the websites ranking, navigation and overall
domain authority. In this section, you will get
information about the internal links.

Manual Action: Google loves those sites which follow the

guidelines of its search engine. If your website violets the
guidelines of Google or any type of webspam is found on
your site, then it will show in this section. It gives you an
idea of what was the reason behind it.

International Targeting: From here, you can target your

website in any specific country, A country from where you
want to get traffic to your website.

Mobile Usability:  Every search engine today loves those

websites which have responsive design. In this section, you
will get information about mobile usability and you will often
find the error related to your site. some errors are –

1. Content wider than a screen

2. Clickable elements too close together

Q5:  What are Crawl Errors?

Ans. – Crawl error tells us the problem which Google bots

are facing while indexing our site. As you know in a crawling
process, a search engine bot linds links and then start
visiting the other pages.

As a webmaster, our role is to make sure that Googlebot

indexes all your site,. Whenever it founds difficulty to crawl,
it returns as a “CRAWL ERROR“.  

This is a question frequently asked in SEO interviews and

one of the most important Google Webmaster Interview
question. I recommend you to get in-depth knowledge about
this Topic before going for an Interview.
Q6. What is Ad Experience in Google Webmaster?

Ans. – Ad experience is the combination of website layout,

user behaviour, website content and ads that a web user
exposed when he visits your site. It helps the website owner
to maintain the engagement of user by preventing the
reasons of annoying and distracting users from your
website.

In google webmaster, you can access this report by

visiting https://www.google.com/webmasters/tools/ad-
experience-unverified

Google uses this for giving users a better ad experience. If a

website reviewed, you will see the status Warning/Failing
and you can make fixes according to that.