Problem sizing Team

1 Problem
Which problem or pain did you
discover? Describe the user’s problem or pain point

5 Evolution: Boosters

Look at the Political,

Economical, Socio
Demographic, Technological,
Environmental and Legal trends
(PESTEL) from your market
scan.
What trends will boost the
2 User segment (# users) 3 Frequency (# times/user) 4 Severity ($/time) problem size?
What is the growth rate of these
boosting trends?
Does this problem affect all the How often does the pain or How much $ is the user already
users in your market or is it problem occur during the spending on trying to solve,
specific to a certain user bigger activity? reduce or avoid this problem?
segment/profile? How often does the user do How much $ is solving this
How many people are there in that activity on a yearly basis? problem worth to the user?
that group? So how often is this pain felt in 6 Evolution: Setbacks
X a year? X
Look at the Political,
Economical, Socio
Demographic, Technological,
Environmental and Legal trends
(PESTEL) from your market
scan.
What trends will decrease the
problem size?
What is the growth rate of these
= Annual problem size setback trends?

About this tool
 complicated excel spreadsheets that are Keep adjusting the template after you
The “Problem sizing” template is designed to tweaked until they show a billion dollar (in)validated those assumptions. If there is a
help you make a quick guesstimate regarding opportunity but a simple tool that forces you validated problem size we can start thinking printsize: A3
the value of a specific user problem. No to agree on a couple of key assumptions. of solutions to solve these problems. boardofinnovation.com/tools