Analysing the case study its can be identified that within the working environment of Quick Cuisine there

has
been a variety of issues which has impacted the efficiency of the organisation and its workers. One aspect that
can be looked at is the effectiveness of Quick Cuisine communication structure throughout the organisation.
Relating to Weick and Browning (1986) it was stated that communication is ‘the process of transmitting
information from one person to another’. Therefore having good communication in an organisation would
enable a better working ethic across the different levels of hierarchy.

The importance of effective communication skills is critical, its aims to achieve to an extent that the sender and
receiver of a message both attribute it with the same meaning. However analysing the degree to which this
has been taken upon, it can be argued that in some situations there has been times that communication on a
whole has lead to conflict and bad perceptions that has affected the working environment and created bad vibes
within Quick Cuisine.

As it’s seen in the case study, we are able to assume that there has been a formal approach, in regards to the way
Quick Cuisine infrastructure has been take out. We can see it’s more of a top –down way of communication,
according to Nichols (1962) said that ‘by the time information had progressed down through five
organisational levels, the clarity and understanding of the message had decreased by 80%’ This issue has
happened within Quick Cuisine as Archie (General Catering Manager) hasn’t fulfilled his role due to him not
being direct communication with a vase amount of those below him and has encountered problems and situation
where workers have become de-motivated.

For this reason, it can be summed up that for Archie to be more effective he should have more of a role and
integrate throughout the organisation, rather than having just specific communication with those within Quick
Cuisine. This creates better communication and understanding when messages and information are past across
the organisation and therefore the connection and understanding wouldn’t change or be unclear, but will enable
better efficiency in regards problems that may occur due to misinterpretation .

In conjunction theories in which Archie should consider when taking out his role as GCM, is simple the
understanding of the different styles and theories that can help increase Archie’s awareness. Therefore looking
at both the communication process would enable that both workers and Archie would learn the basic
communication process that can make a change, simple by having a better outline of how effective basic
communication could have upon an organisation.

The Communication Process

The noises are the factors that can be taken wrong or changed as information is being passed along the
organisation, as there isn’t a direct communication in certain areas that has implemented less efficiency.
However having a better communication process would increase the understanding between those at the top end
of the hierarchy and those at the bottom. Therefore by employees increasing their awareness and understating
will ultimately improve the competence amongst the organisation behaviour.

Nevertheless, there has also

been an area in which the
communication process
hasn’t been taken out in the
correct manner or to its
fullest potential due to the
structure that has been
implemented. For instance,
the running of the ice cream
kiosk has suffered from lack
of communication amongst
those in the main site and those working on the ice cream kiosk. There has been more of a physical
communication barrier that has been put into practice, in relation to the formation of Quick Cuisine this hasn’t
been the best way of communication barrier. This is because as there isn’t good reception and the telephone line
are poor when working at the ice cream kiosk, it has meant that workers have to frequently leave their position
in seek of equipment, ice cream cones and ice cream simply because of the lack of communication between the
different sites at Quick Cuisine. In addition this may bring conflict and bad perceptions of customers that are
waiting to purchase ice cream, and therefore can in other words increase the negativity amongst the way the
workers run the organisation and the relationship between customers. A resolution that can combat these
occurring problems is simply having a better communication barrier between the main site and ice cream kiosk;
installing a better telephone line or implementing radiophones can do this.